{"id":48706,"date":"2022-07-30T22:52:20","date_gmt":"2022-07-30T22:52:20","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=48706"},"modified":"2022-07-30T22:52:21","modified_gmt":"2022-07-30T22:52:21","slug":"what-video-format-for-instagram-should-you-use","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-video-format-for-instagram-should-you-use","title":{"rendered":"What Video Format For Instagram Should You Use?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9108014c91\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e9108014c91\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9108014c91\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-video-format-for-instagram-should-you-use\/#What_Video_Format_For_Instagram_Should_You_Use\" title=\"What Video Format For Instagram Should You Use?\">What Video Format For Instagram Should You Use?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-video-format-for-instagram-should-you-use\/#H264_MP4\" title=\"H.264 MP4\">H.264 MP4<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-video-format-for-instagram-should-you-use\/#AAC\" title=\"AAC\">AAC<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-video-format-for-instagram-should-you-use\/#IGTV\" title=\"IGTV\">IGTV<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-video-format-for-instagram-should-you-use\/#IG_Stories\" title=\"IG Stories\">IG Stories<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/what-video-format-for-instagram-should-you-use\/#IGTVs_size_limit\" title=\"IGTV&#8217;s size limit\">IGTV&#8217;s size limit<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/what-video-format-for-instagram-should-you-use\/#Instagrams_aspect_ratio\" title=\"Instagram&#8217;s aspect ratio\">Instagram&#8217;s aspect ratio<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_Video_Format_For_Instagram_Should_You_Use\"><\/span>What Video Format For Instagram Should You Use?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" align=\"left\" alt=\"what video format for instagram\" src=\"https:\/\/i.imgur.com\/hju5jjQ.jpg\" style=\"max-height:360px; max-width:33% width:auto; margin:0px 10px; height:auto;\"> <\/p>\n<p>If you&#8217;re trying to figure out what video format for Instagram you should use, read on. This article outlines the benefits of both H.264 MP4 and AAC. It also goes over the best practices for IGTV and IG Stories. Regardless of what format you choose, keep in mind that the quality of your video will determine how you are seen by your followers. By following these tips, you will be on your way to having a successful video on IG.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"H264_MP4\"><\/span>H.264 MP4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether you&#8217;re using Instagram on your iPhone, iPad, or Mac, you&#8217;ll need a good video format. Fortunately, the best format for Instagram is H.264 MP4 video. This format has been known to be the most popular for many reasons. Among them is that it is compatible with all of the major platforms and devices. However, there are some specific restrictions when it comes to using it on Instagram. In order to post videos on the platform, they must be at least three seconds in length. Also, the videos should be at least fifteen milliseconds in length and have a maximum of 15MB in size.<\/p>\n<p>To be compatible with Instagram, your video must be encoded in the H.264 codec and have a 3,500 kbps bitrate. The video format must also have an audio track of AAC. If you&#8217;re uploading a video from a laptop or PC, make sure that it&#8217;s at least 30 frames per second. Also, if your video is longer than three minutes, you should use the IGTV format instead.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AAC\"><\/span>AAC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a few different formats for videos that can be shared on Instagram, but the best option is a container that supports the H.264 codec. While MP4 is the most common format, AAC is a superior choice for audio quality. You should always export your videos in a high-quality format before sharing them. There are many advantages to using AAC for audio on Instagram, including higher engagement and brand exposure.<\/p>\n<p>One of the best free video converters for Instagram is Clipchamp. It works by converting video files from any device to the appropriate format. You can select the format of your video and remove the watermark for free. Another option is AirDrop. This converter works with desktop computers and the latest version of Google Chrome. Once you have uploaded your video, click on the &#8220;Profile&#8221; tab and choose the format you want to upload to Instagram.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"IGTV\"><\/span>IGTV<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IGTV is an exciting new video format for Instagram. This format allows for longer videos, up to 60 minutes. The file size limit is 3.6GB, and you cannot edit the cover photo after uploading it. Videos with tutorials and tips will increase engagement. To create an IGTV video, follow these tips. Make sure your video is optimized for mobile. Then, start creating your IGTV videos! Then, make sure to add a cover image that grabs the attention of your viewers. Use a snapshot of your video or use an entirely different cover image.<\/p>\n<p>When creating your IGTV videos, make sure to add relevant hashtags to identify your videos. You can use up to 30 hashtags. One of the best ways to increase your discoverability on Instagram is through hashtags. You can use up to 30 hashtags in your IGTV video. The hashtags that are most relevant to your video are branded, content, and industry-related. For example, Debasree uses hashtags for beauty products to increase her reach.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"IG_Stories\"><\/span>IG Stories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;d like to create your own animated content on Instagram, you should take advantage of the IG Stories video format. These videos disappear after 24 hours and are ideal for testing different ideas. Besides being visually appealing, you can add multiple clips in your story cards for motion and visual variety. These stories can be re-shared by followers and brands. To make your own stories, you can follow these three steps. You can choose to use your camera roll, microphone, or your phone&#8217;s video recording function.<\/p>\n<p>First, make sure you use an aspect ratio of 1080 x 1920 pixels for the best visual effect. If you&#8217;re using the standard Instagram feed, a resolution of 1080 x 1350 may be more appropriate. Additionally, remember that digital files tend to lose fidelity when they&#8217;re converted to different formats, so it&#8217;s best to create your original video in.mp4 format. This way, you won&#8217;t have to convert it to a different format later.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"IGTVs_size_limit\"><\/span>IGTV&#8217;s size limit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While IGTV doesn&#8217;t set a specific file size limit, the platform does insist on videos of a certain resolution and length. If you have a long video, you may want to consider using a cover photo. This will give viewers an idea of what to expect from your video. While this limitation is unavoidable, you can work around it by choosing the proper aspect ratio. In this article, we&#8217;ll discuss some important aspects to keep in mind when creating your video.<\/p>\n<p>The first thing you need to do to upload a video to IGTV is to create your own channel. To do so, navigate to the Instagram app and click on your profile picture. Next to your profile picture, click the Create Channel button. Your video will now be on IGTV. You can upload up to an hour of content. To share a video on IGTV, make sure to include relevant hashtags. If your video is relevant to a particular hashtag, it will appear on the hashtag page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagrams_aspect_ratio\"><\/span>Instagram&#8217;s aspect ratio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You&#8217;ve probably heard about Instagram&#8217;s new feature, but do you know how to optimize your videos for the platform? If not, you&#8217;ll want to learn about its aspect ratio for video format. The aspect ratio of a video refers to its width and height proportion. For each Instagram video format, the aspect ratio will be specific to that format. For example, the standard square Instagram post will be 1:1. The aspect ratio of a portrait post will be 4:5. If you want to upload a 1080 x 1350 p video, you&#8217;ll need to adjust the video size to this ratio.<\/p>\n<p>The aspect ratio of a video on Instagram is often confused with the size of the video. This refers to the ratio of width and height in pixels. The square aspect ratio would be 2:2, whereas the rectangular aspect ratio is 16:9 &#8211; all of which would be higher than the aspect ratio of a video on Instagram. The aspect ratio of a video on Instagram is 9:16. You&#8217;ll want to keep this in mind when you&#8217;re shooting your videos.<\/p>\n<p> <iframe height=\"224\" src=\"https:\/\/www.youtube.com\/embed\/DJkHDJxDJ7c\" allowfullscreen=\"true\" width=\"400\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Video Format For Instagram Should You Use? If you&#8217;re trying to figure out what video format for Instagram you should use, read on. This article outlines the benefits of both H.264 MP4 and AAC. It also goes over the best practices for IGTV and IG Stories. 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