{"id":48491,"date":"2022-07-30T22:39:11","date_gmt":"2022-07-30T22:39:11","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=48491"},"modified":"2022-07-30T22:39:11","modified_gmt":"2022-07-30T22:39:11","slug":"what-is-reel-on-instagram","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-reel-on-instagram","title":{"rendered":"What is Reel on Instagram?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2a0a6f00fb\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f2a0a6f00fb\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2a0a6f00fb\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-reel-on-instagram\/#What_is_Reel_on_Instagram\" title=\"What is Reel on Instagram?\">What is Reel on Instagram?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-reel-on-instagram\/#Reels_are_a_great_way_to_advertise_on_Instagram\" title=\"Reels are a great way to advertise on Instagram\">Reels are a great way to advertise on Instagram<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-reel-on-instagram\/#Theyre_similar_to_posts\" title=\"They&#8217;re similar to posts\">They&#8217;re similar to posts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-reel-on-instagram\/#Theyre_accessible_as_a_Story\" title=\"They&#8217;re accessible as a Story\">They&#8217;re accessible as a Story<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-reel-on-instagram\/#Theyre_filtered_by_an_algorithm\" title=\"They&#8217;re filtered by an algorithm\">They&#8217;re filtered by an algorithm<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_Reel_on_Instagram\"><\/span>What is Reel on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>If you&#8217;ve been wondering how to advertise on Instagram, you may have heard of Reels, but what exactly is it? Reels are a kind of advertisement similar to posts, but filtered by an algorithm. They will be visible to the public and appear at the top of the story feed. Here&#8217;s a brief explanation of Reels. They&#8217;re the latest addition to the Stories feature on Instagram. In June 2021, they&#8217;ll be available to all users worldwide.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reels_are_a_great_way_to_advertise_on_Instagram\"><\/span>Reels are a great way to advertise on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reels are a fantastic way to advertise on Instagram. If you&#8217;re familiar with the TikTok app and know what its audience likes, then you can use Reels to test out the concept. But before you begin posting Reels on your account, it&#8217;s important to brush up on your knowledge of the platform and marketing on Instagram. Knowing how to properly optimize your Reels will ensure that you&#8217;re maximizing your reach and raising brand awareness.<\/p>\n<p>Reels are best viewed as a short 15 to 30 second video. When creating your ad, make sure to include all your messages within the first 10-15 seconds, as the content of your video is important for users to watch. If you&#8217;re looking for more engagement, use multiple cuts to include multiple messages. You can also use subtitles and captions to make your message more clear to viewers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theyre_similar_to_posts\"><\/span>They&#8217;re similar to posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reels on Instagram are similar to posts on the app, with the main difference being that they appear on the Explore page, where people who don&#8217;t follow you can view them. In addition to this, Reels on Instagram can be used to showcase your latest products or services, which can be enhanced by adding captions and hashtags. Automotive companies can use reels to showcase their newest models and rides. The automotive industry can also use reels to promote upcoming events.<\/p>\n<p>Instagram Reels are similar to posts on the platform. Users can record a 15-second or 30-second video clip, and then share it on their feed, stories, or reels. While the news feed only displays reels from users you follow, the discover section displays popular reels from trending accounts. In the case of Instagram Reels, users can use an external video editor to edit their clips. They can use Instagram&#8217;s music library or record their own audio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theyre_accessible_as_a_Story\"><\/span>They&#8217;re accessible as a Story<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reels on Instagram are available as a standalone post or as part of a Story. These short videos can be viewed on the Explore page or by searching by hashtag or audio. Instagram has a list of popular reels that you can choose to watch or share. Some reels are also labeled Featured, which means that they have been selected by Instagram based on certain criteria. If you are having trouble finding a reel, try clearing your data cache or updating your software.<\/p>\n<p>When you start a Reel, you can record several clips at once or in a single stream. You can also upload videos from your camera roll to create a reel. Once completed, you can share the reel with your followers or the Instagram Explore community. However, you may have to wait until the feature reaches your followers before posting a Reel. If you&#8217;ve uploaded a video to your Story before, make sure to delete it before sharing it with your followers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theyre_filtered_by_an_algorithm\"><\/span>They&#8217;re filtered by an algorithm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several factors to consider when using Instagram Reels. Instagram is a highly visual social network, and Reels tend to be filtered by an algorithm. Using the right filters and captions can attract new followers. However, if you&#8217;re using Instagram to gain exposure for your brand or business, you might want to think about other factors as well. In addition to the algorithm, Reels on Instagram are covered in text.<\/p>\n<p>While there is no definitive answer for the reason why reels on Instagram are filtered, they do have some general rules. Reels should be entertaining, inspiring, and experimental. Try to capture people&#8217;s attention with something fun and creative, and try to start a trend with them. But don&#8217;t forget to avoid low-resolution or blurry reels. You should also aim to post high-quality reels directly to Instagram.<\/p>\n<p> <iframe width=\"386\" allowfullscreen=\"true\" frameborder=\"0\" height=\"216\" src=\"https:\/\/www.youtube.com\/embed\/fvm_CeEsFnE\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Reel on Instagram? If you&#8217;ve been wondering how to advertise on Instagram, you may have heard of Reels, but what exactly is it? Reels are a kind of advertisement similar to posts, but filtered by an algorithm. They will be visible to the public and appear at the top of the story feed. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49277,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Reel on Instagram? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-reel-on-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Reel on Instagram?\" \/>\n<meta property=\"og:description\" content=\"What is Reel on Instagram? If you&#8217;ve been wondering how to advertise on Instagram, you may have heard of Reels, but what exactly is it? 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