{"id":48263,"date":"2022-07-30T22:24:57","date_gmt":"2022-07-30T22:24:57","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=48263"},"modified":"2022-07-30T22:24:57","modified_gmt":"2022-07-30T22:24:57","slug":"how-to-add-a-location-on-instagram","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram","title":{"rendered":"How to Add a Location on Instagram"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a03529da7eeb\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a03529da7eeb\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a03529da7eeb\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram\/#How_to_Add_a_Location_on_Instagram\" title=\"How to Add a Location on Instagram\">How to Add a Location on Instagram<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram\/#Custom_locations_add_personality_to_your_instagram_feed\" title=\"Custom locations add personality to your instagram feed\">Custom locations add personality to your instagram feed<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram\/#They_increase_discoverability\" title=\"They increase discoverability\">They increase discoverability<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram\/#They_act_as_a_content_library\" title=\"They act as a content library\">They act as a content library<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Add_a_Location_on_Instagram\"><\/span>How to Add a Location on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/AnHEjZE.jpg\" alt=\"how to add a location on instagram\" style=\"height:auto; margin:0px 10px; max-width:29% width:auto; max-height:245px;\" align=\"right\">  <\/p>\n<p>You may be wondering how to add a location on Instagram. This feature can give your Instagram account a little more personality. It increases discoverability and acts as a content library. But before you get started, let&#8217;s review what custom locations can do. They&#8217;re a great way to show off where you live or where you go for work or play. Here&#8217;s how to add a location to your Instagram profile.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Custom_locations_add_personality_to_your_instagram_feed\"><\/span>Custom locations add personality to your instagram feed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adding custom locations to your Instagram feed will give your photos and videos a more personal touch. This is especially helpful if your photos and videos feature nature. This tag will be especially relevant for photos of beaches, sunsets, and creative outfits. You can even tag the location of mundane life posts. There are countless ways to use custom locations. But the best way to make them stand out is to research them.<\/p>\n<p>Instagram has greatly improved place search functionality, and it has many benefits for businesses. For one thing, location tags improve brand discovery on Instagram by letting your followers know where to find you in person. By using location tags in your photos, you can also create custom locations, which will add personality to your Instagram feed. And if you don&#8217;t want to use location tags, you can always stick to hashtags or other standard techniques.<\/p>\n<p>Using custom locations will increase brand recall, since people will recognize your location based on the photo&#8217;s caption. But there are still some limitations when it comes to using custom locations on Instagram. The first step is to enable location permissions on Facebook, the parent app of the photo-sharing service. Once you have turned location permissions on, you can add a location tag to your photos. It&#8217;s as simple as that.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_increase_discoverability\"><\/span>They increase discoverability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While you might not immediately think of captions as a way to increase your discoverability on Instagram, they actually can help you get more exposure. To increase discoverability on Instagram, try to mimic the SERPs in Google and write your captions in a manner that will make it appear more frequently in the results. Also, try to be creative and use witty language. People will likely re-post your content if they like it.<\/p>\n<p>Include descriptive captions in your posts. Posting images that are visually-impaired-friendly has its benefits. People can easily understand the caption if an image fails to load. Additionally, captions help people find your content by integrating keywords. Adding descriptive and keyword-rich captions can significantly improve your discoverability on Instagram. For example, if you have a store in Brooklyn, include &#8220;New York City.&#8221; You can also use hashtags to boost your location&#8217;s discoverability and attract local customers.<\/p>\n<p>The algorithm that powers Instagram&#8217;s Discoverability feature processes each post, including photos and videos. It gathers information about the post and then determines which accounts and hashtags might be relevant for those people. Using the right hashtags and identifying a location&#8217;s hashtags will help your post appear more prominently in the Explore page. In addition to hashtags, location-specific posts will appear in the Discover page of Instagram, where users can find relevant accounts and content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_act_as_a_content_library\"><\/span>They act as a content library<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best way to promote your brick-and-mortar business on Instagram is to add a location tag. These tags are precise coordinates of a physical location, which are identified by a mobile device&#8217;s GPS. You can add multiple location tags, either geographic or business-related. In this way, your brick-and-mortar business is put on a map, which will increase the chances of being found by users. If your Facebook Business Page is connected to Instagram, these location tags will automatically populate.<\/p>\n<p>Content libraries are also great for streamlining your workload. By batching content, you can save hours of time when writing captions or importing photos. While high-quality content is critical for a successful social media strategy, it becomes more difficult to produce at scale. Fortunately, content libraries are an excellent way to maintain a steady stream of high-quality content. And a location on Instagram is no different.<\/p>\n<p>Content libraries are a great place for you to gather the most valuable content for your Instagram account. They&#8217;re also a great way to monitor what people are looking at on your profile. Moreover, the location tab allows you to see when your followers are in your location. Instagram has made it easy to add locations to your business and to promote your products. Incorporating authentic imagery is a great way to boost your engagement and sales.<\/p>\n<p> <iframe allowfullscreen=\"true\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/HI_iqvEu47U\" height=\"223\" width=\"399\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Add a Location on Instagram You may be wondering how to add a location on Instagram. This feature can give your Instagram account a little more personality. It increases discoverability and acts as a content library. But before you get started, let&#8217;s review what custom locations can do. They&#8217;re a great way to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49390,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Add a Location on Instagram - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Add a Location on Instagram\" \/>\n<meta property=\"og:description\" content=\"How to Add a Location on Instagram You may be wondering how to add a location on Instagram. This feature can give your Instagram account a little more personality. It increases discoverability and acts as a content library. But before you get started, let&#8217;s review what custom locations can do. They&#8217;re a great way to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-30T22:24:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Add-a-Location-on-Instagram_48263.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram\",\"name\":\"How to Add a Location on Instagram - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-30T22:24:57+00:00\",\"dateModified\":\"2022-07-30T22:24:57+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Add a Location on Instagram\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Add a Location on Instagram - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram","og_locale":"en_US","og_type":"article","og_title":"How to Add a Location on Instagram","og_description":"How to Add a Location on Instagram You may be wondering how to add a location on Instagram. This feature can give your Instagram account a little more personality. It increases discoverability and acts as a content library. But before you get started, let&#8217;s review what custom locations can do. They&#8217;re a great way to [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram","og_site_name":"Zeru","article_published_time":"2022-07-30T22:24:57+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Add-a-Location-on-Instagram_48263.jpg","type":"image\/jpeg"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram","url":"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram","name":"How to Add a Location on Instagram - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-30T22:24:57+00:00","dateModified":"2022-07-30T22:24:57+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-add-a-location-on-instagram#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Add a Location on Instagram"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/48263"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=48263"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/48263\/revisions"}],"predecessor-version":[{"id":48266,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/48263\/revisions\/48266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/49390"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=48263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=48263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=48263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}