{"id":48003,"date":"2022-07-30T22:12:25","date_gmt":"2022-07-30T22:12:25","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=48003"},"modified":"2022-07-30T22:12:29","modified_gmt":"2022-07-30T22:12:29","slug":"how-to-switch-to-a-business-account-on-instagram-2","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2","title":{"rendered":"How to Switch to a Business Account on Instagram"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0765abd5996\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a0765abd5996\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0765abd5996\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2\/#How_to_Switch_to_a_Business_Account_on_Instagram\" title=\"How to Switch to a Business Account on Instagram\">How to Switch to a Business Account on Instagram<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2\/#Adding_a_category_to_your_instagram_profile_helps_with_SEO\" title=\"Adding a category to your instagram profile helps with SEO\">Adding a category to your instagram profile helps with SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2\/#Verification_status\" title=\"Verification status\">Verification status<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2\/#Shoppable_posts\" title=\"Shoppable posts\">Shoppable posts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2\/#Access_to_UNUM_Publish\" title=\"Access to UNUM Publish\">Access to UNUM Publish<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2\/#Cross-posting_to_Facebook\" title=\"Cross-posting to Facebook\">Cross-posting to Facebook<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Switch_to_a_Business_Account_on_Instagram\"><\/span>How to Switch to a Business Account on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/IaYJnP0.gif\" align=\"right\" alt=\"how to switch to business account on instagram\" style=\"height:auto; width:auto; max-width:34% margin:0px 10px; max-height:384px;\"> <\/p>\n<p>If you want to improve your SEO, then you should switch to a business account on Instagram. If you&#8217;re not sure how to do this, read these tips to make the process easier. Here are some examples:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_a_category_to_your_instagram_profile_helps_with_SEO\"><\/span>Adding a category to your instagram profile helps with SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to improve your search engine optimization (SEO), adding a category to your Instagram profile is a great way to do so. Categories allow you to attract the attention of potential clients by evoking personal interest. This in turn will increase the number of sales you make. To do this, you must create a category that represents your product or service in a nutshell.<\/p>\n<p>Using keywords to optimize your Instagram bio is another great way to increase visibility. If you&#8217;re running a salon, for example, you might want to use keywords like &#8220;salon&#8221; or &#8220;salon.&#8221; These keywords should also be included in your bio, as people can search for those terms. If you&#8217;re looking to increase your reach on Instagram, you can use emojis to engage your audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Verification_status\"><\/span>Verification status<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re planning to switch from a personal account to a business account on Instagram, you may be wondering how to get verified. Instagram requires that you upload a government-issued photo ID or an official business document to prove your legitimacy. You must provide this documentation to ensure its uniqueness and notability. In addition, Instagram will check the authenticity of the documents. If they don&#8217;t match the description, they will be removed.<\/p>\n<p>You can also get verified on Instagram if you are a real person. The verification process is easy, but you should be aware of the guidelines before applying. Verification is only available to businesses and brands with official accounts. If you&#8217;re a celebrity, or a brand, the verification process is a must for you to protect your brand and attract new fans. It&#8217;s free to apply, and it&#8217;s worth your while.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shoppable_posts\"><\/span>Shoppable posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you use Instagram to promote your products, you probably wonder how to switch to shoppable posts. These posts are an excellent way to sell more product and generate revenue. Instagram has introduced this new feature in 2016, and it&#8217;s an easy way to get your products into more consumers&#8217; hands. Shoppable media let&#8217;s you tag products in your posts, and the consumer can easily view them before completing the transaction on a separate landing page.<\/p>\n<p>To add shoppable tags to your posts, go to the editing section of your post and select &#8220;Tag product.&#8221; Enter the product name, select Done, and then click &#8220;Share&#8221; to get your product onto your Instagram feed. Make sure to check the URL of each product tag and use a unique hashtag for each product. This way, your customers will know which products to click on. And of course, you&#8217;ll get more exposure!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Access_to_UNUM_Publish\"><\/span>Access to UNUM Publish<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can create a master plan and manage your content easily with UNUM Publish. This software lets you schedule your posts and manage your Instagram account, and it is free to use for up to 500 images per month. You can also manage your Facebook page with Publish. This feature lets you plan your posts in advance and schedule them for automatic posting. You can write your content in advance and choose the time and date of posting, as well as the number of characters you want to include. The app also allows you to edit your content and plan an unlimited amount of posts.<\/p>\n<p>You can also share posts with unlimited collaborators by using UNUM. This tool can be used to build brands with clients, partners, and team members. UNUM&#8217;s features streamline your work flow and help you grow your social media channels. UNUM&#8217;s free and premium plans let you share unlimited photos and videos, and allow you to create unlimited feeds. The apps allow you to customize your posts and use thought-leader tools to boost your brand&#8217;s visibility.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cross-posting_to_Facebook\"><\/span>Cross-posting to Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When posting on Instagram, you can cross-post your post to Facebook. Facebook recently rolled out a new feature that lets you post to both platforms. If you already have a Facebook business account, cross-posting to Facebook from your Instagram business account will be easy and fast. Follow the steps below to start cross-posting. It only takes a minute! Just make sure to follow the instructions carefully!<\/p>\n<p>You should start cross-posting as soon as you get it set up. This will save you time. You should also look into your insights for each social media platform to find out the best times to post. While Facebook users tend to check their news feeds several times a day, Instagram users are used to reading one or two posts a day. Posting too often could result in unfollows or hiding posts, which could hurt your organic reach.<\/p>\n<p> <iframe frameborder=\"0\" allowfullscreen=\"true\" width=\"531\" height=\"297\" src=\"https:\/\/www.youtube.com\/embed\/M51oAI_qeHk\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Switch to a Business Account on Instagram If you want to improve your SEO, then you should switch to a business account on Instagram. If you&#8217;re not sure how to do this, read these tips to make the process easier. Here are some examples: Adding a category to your instagram profile helps with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49527,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Switch to a Business Account on Instagram - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Switch to a Business Account on Instagram\" \/>\n<meta property=\"og:description\" content=\"How to Switch to a Business Account on Instagram If you want to improve your SEO, then you should switch to a business account on Instagram. If you&#8217;re not sure how to do this, read these tips to make the process easier. Here are some examples: Adding a category to your instagram profile helps with [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-30T22:12:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-30T22:12:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Switch-to-a-Business-Account-on-Instagram_48003.png\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2\",\"name\":\"How to Switch to a Business Account on Instagram - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-30T22:12:25+00:00\",\"dateModified\":\"2022-07-30T22:12:29+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Switch to a Business Account on Instagram\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Switch to a Business Account on Instagram - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2","og_locale":"en_US","og_type":"article","og_title":"How to Switch to a Business Account on Instagram","og_description":"How to Switch to a Business Account on Instagram If you want to improve your SEO, then you should switch to a business account on Instagram. If you&#8217;re not sure how to do this, read these tips to make the process easier. Here are some examples: Adding a category to your instagram profile helps with [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2","og_site_name":"Zeru","article_published_time":"2022-07-30T22:12:25+00:00","article_modified_time":"2022-07-30T22:12:29+00:00","og_image":[{"width":576,"height":1024,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Switch-to-a-Business-Account-on-Instagram_48003.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2","url":"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2","name":"How to Switch to a Business Account on Instagram - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-30T22:12:25+00:00","dateModified":"2022-07-30T22:12:29+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-switch-to-a-business-account-on-instagram-2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Switch to a Business Account on Instagram"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/48003"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=48003"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/48003\/revisions"}],"predecessor-version":[{"id":48005,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/48003\/revisions\/48005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/49527"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=48003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=48003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=48003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}