{"id":47874,"date":"2022-07-30T22:08:08","date_gmt":"2022-07-30T22:08:08","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=47874"},"modified":"2022-07-30T22:08:09","modified_gmt":"2022-07-30T22:08:09","slug":"how-to-write-a-great-instagram-bio","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-write-a-great-instagram-bio","title":{"rendered":"How to Write a Great Instagram Bio"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a09beffda740\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a09beffda740\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a09beffda740\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-write-a-great-instagram-bio\/#How_to_Write_a_Great_Instagram_Bio\" title=\"How to Write a Great Instagram Bio\">How to Write a Great Instagram Bio<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-write-a-great-instagram-bio\/#Linking_to_your_website_in_your_Instagram_bio\" title=\"Linking to your website in your Instagram bio\">Linking to your website in your Instagram bio<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-write-a-great-instagram-bio\/#Adding_hashtags\" title=\"Adding hashtags\">Adding hashtags<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-write-a-great-instagram-bio\/#Including_a_call-to-action\" title=\"Including a call-to-action\">Including a call-to-action<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Write_a_Great_Instagram_Bio\"><\/span>How to Write a Great Instagram Bio<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" style=\"max-height:368px; width:auto; margin:0px 10px; max-width:28% height:auto;\" align=\"left\" src=\"https:\/\/i.imgur.com\/S3IBZYZ.png\" alt=\"where is the bio on instagram\">  <\/p>\n<p>When writing an Instagram bio, remember to use spaces before and after your sentence. You can also use the return button to move the next sentence to its own line. You may also use full line breaks and emojis. If you want, you can use periods and slashes for emphasis, or add a relevant emoji. Use as many spaces as necessary, but be sure to add a call-to-action.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Linking_to_your_website_in_your_Instagram_bio\"><\/span>Linking to your website in your Instagram bio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many reasons why you might want to link to your website in your Instagram bio. The most common is to drive more awareness for your business. Many Instagram users check their feed more frequently than they do their website, and a link in your bio will guide those customers to your homepage, FAQ page, or blog. You can also include links to freebies and email lists. This way, all of your website traffic will end up on your site.<\/p>\n<p>You can also use Instagram as a way to hyphenate your newest product launch by linking to a landing page. You can provide your followers with full details and a link to buy it. For example, BigCommerce recently shared snippets of their Cyber Week Trends Report on Instagram and linked to the corresponding landing page. In addition to this, you can also use Instagram to direct followers to your &#8220;About&#8221; page, new business area, or product areas.<\/p>\n<p>Traditionally, Instagram did not let you link to your website in your bio, but recently, the platform has made this feature easier to use. In the past, you had to swap out your link when you started a new marketing campaign. Link in bio tools can optimize your one link and give you multiple opportunities to increase traffic, sales, and engagement. In fact, one link can be linked to several different pages, allowing you to promote more than one link at the same time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_hashtags\"><\/span>Adding hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While a large number of popular hashtags have already been banned by Instagram, there are still ways to increase your reach and engagement using hashtags. One way is to create a set of hashtags for different types of posts and save them in the Notes app. These can then be copied before you make a new IG post. This strategy is recommended for posts about a specific theme or genre. You can even add more niche hashtags as you go along.<\/p>\n<p>Adding hashtags to your Instagram bio is a great way to engage with followers and to join community conversations. Buffer uses the hashtag #BufferLove in its bio to encourage users to love their service. Later uses the hashtag #talkthetok in its bio. Another method is to use generic hashtags to draw traffic to a competition. Once you&#8217;ve used a hashtag and added it to your bio, you can click &#8220;Done&#8221; in the upper-right corner of the screen.<\/p>\n<p>In addition to using hashtags in your Instagram bio, you can also add relevant keywords. Using relevant keywords can help you appear in popular searches, so don&#8217;t neglect this strategy. Make sure to keep your hashtags to a minimum of three, and avoid exceeding them. If you&#8217;re using hashtags for your Instagram bio, make sure that they&#8217;re supporting your objectives. You&#8217;ll never get anywhere with too many of them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Including_a_call-to-action\"><\/span>Including a call-to-action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adding a call-to-action to your Instagram bio is a great way to drive traffic to your website or landing page. The platform offers a variety of action buttons for a variety of types of businesses. Some of these are aimed at specific types of businesses, while others are generic. Here are some examples of creative call-to-actions to inspire you. Using an example in your own campaign, consider the following:<\/p>\n<p>A call-to-action is a digital closer. It&#8217;s the phrase you use at the end of a pitch, photo, or caption. It tells the user what to do next, and it&#8217;s often a simple button. The most common call-to-actions are &#8220;buy now,&#8221; &#8220;send an email,&#8221; and a &#8220;like.&#8221; When using a call-to-action, however, you should be clear and direct.<\/p>\n<p>The best call-to-actions on Instagram include powerful words and clear instructions. You should limit the time a user has to take action by highlighting the benefits of the offer. Your call-to-action should inspire enthusiasm and emotion. Whether it&#8217;s a video, podcast, or website, your Instagram bio should be concise and direct. A concise call-to-action should not be longer than one sentence.<\/p>\n<p> <iframe allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/zNF2NLdDpzM\" frameborder=\"0\" height=\"229\" width=\"410\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Write a Great Instagram Bio When writing an Instagram bio, remember to use spaces before and after your sentence. You can also use the return button to move the next sentence to its own line. You may also use full line breaks and emojis. If you want, you can use periods and slashes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49586,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Great Instagram Bio - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-write-a-great-instagram-bio\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Great Instagram Bio\" \/>\n<meta property=\"og:description\" content=\"How to Write a Great Instagram Bio When writing an Instagram bio, remember to use spaces before and after your sentence. 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