{"id":47527,"date":"2022-07-30T21:38:21","date_gmt":"2022-07-30T21:38:21","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=47527"},"modified":"2022-07-30T21:38:23","modified_gmt":"2022-07-30T21:38:23","slug":"what-is-igtv-on-instagram","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-igtv-on-instagram","title":{"rendered":"What is IGTV on Instagram?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e345dc15df1\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e345dc15df1\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e345dc15df1\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-igtv-on-instagram\/#What_is_IGTV_on_Instagram\" title=\"What is IGTV on Instagram?\">What is IGTV on Instagram?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-igtv-on-instagram\/#IGTV_is_a_long-form_video_platform\" title=\"IGTV is a long-form video platform\">IGTV is a long-form video platform<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-igtv-on-instagram\/#It_combines_the_power_of_YouTube_and_Instagram\" title=\"It combines the power of YouTube and Instagram\">It combines the power of YouTube and Instagram<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-igtv-on-instagram\/#It_allows_anyone_to_create_content\" title=\"It allows anyone to create content\">It allows anyone to create content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-igtv-on-instagram\/#It_has_a_new_ad_experience\" title=\"It has a new ad experience\">It has a new ad experience<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_IGTV_on_Instagram\"><\/span>What is IGTV on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/Ns6a4xR.jpg\" style=\"margin:0px 10px; height:auto; max-height:247px; max-width:40% width:auto;\" align=\"left\" alt=\"what is igtv on instagram\"> <\/p>\n<p>If you haven&#8217;t heard of IGTV, it is a new long form video platform that combines the power of YouTube and Instagram. It lets you create longer videos and is free for anyone to use. And it has a whole new ad experience. This article will give you the lowdown on this new video platform. If you&#8217;re a fan of Instagram and want to learn more, read on.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"IGTV_is_a_long-form_video_platform\"><\/span>IGTV is a long-form video platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You&#8217;ve heard of IGTV, the new long-form video platform from Instagram, but you may not know what it is. If you&#8217;ve been using Instagram for a while, then you&#8217;ve probably noticed that it is very similar to YouTube, only longer. Instagram&#8217;s long-form video feature is the same, but with the addition of series, it&#8217;s now even more powerful. With a series, you can make multiple short videos and add them to one long-form video series.<\/p>\n<p>If you&#8217;re interested in creating long-form videos, then you&#8217;re in luck: Instagram recently unveiled IGTV, a new feature that allows users to post videos of up to an hour long. Unlike YouTube, IGTV is designed for mobile viewing, allowing users to watch long-form videos from their favorite accounts. It also supports horizontal (16:9) video format, which means your viewers can watch them on their smartphone screen.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_combines_the_power_of_YouTube_and_Instagram\"><\/span>It combines the power of YouTube and Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IGTV on the Instagram platform merges the features of feed posts and YouTube videos into one seamless experience. Users will be able to upload videos from their camera roll, and their videos will also be grouped under &#8220;Video.&#8221; Trimming, filters, and people and location tagging will all be available. The app won&#8217;t impact cross-posting, or sharing videos through stories. Instagram will also introduce 60-second video previews in the feed. Videos used for ads will continue to preview at 15 seconds.<\/p>\n<p>In IGTV, you can also add relevant hashtags to your video to boost its visibility. If your video has several related hashtags, it will appear on the hashtag page of Instagram. In addition, you can cross-promote your IGTV videos by posting them on your Facebook page. These features allow you to leverage the potential of YouTube and Instagram to create a unified marketing presence for your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_allows_anyone_to_create_content\"><\/span>It allows anyone to create content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram is a popular photo-sharing app that allows users to share content with their friends and followers. Its addictive format has led to backlash. Despite these negative feedbacks, it allows anyone to create content on the platform. Now, the app is testing an &#8220;Add Yours&#8221; Stories sticker that lets users create public threads. Using this feature, Instagram is hoping to increase engagement among young users by letting them add their Stories to public threads. By letting other users contribute to the thread, users can discover each other&#8217;s Stories.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_has_a_new_ad_experience\"><\/span>It has a new ad experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The new ad experience in IGTV is being tested by Instagram. The app has over one billion active users, which could potentially make it a major force in the video content market. The platform also recently introduced badges, which are virtual monetary tokens that appear more prominently than comments. As a result, the new ad experience could give influencers an added incentive to stick around.<\/p>\n<p>For creators and marketers, the new ad experience means that the old IGTV app is going away, and the platform will combine all of its video experiences into a single experience. You can watch videos in full screen and interact with them the same way you do with regular Instagram posts. The video experience is also much easier to use on desktop computers. Simply click on the IGTV symbol to open a video sharing environment.<\/p>\n<p> <iframe width=\"474\" frameborder=\"0\" allowfullscreen=\"true\" height=\"265\" src=\"https:\/\/www.youtube.com\/embed\/MqIh_gJlzws\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is IGTV on Instagram? If you haven&#8217;t heard of IGTV, it is a new long form video platform that combines the power of YouTube and Instagram. It lets you create longer videos and is free for anyone to use. And it has a whole new ad experience. This article will give you the lowdown [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49762,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is IGTV on Instagram? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-igtv-on-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is IGTV on Instagram?\" \/>\n<meta property=\"og:description\" content=\"What is IGTV on Instagram? 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