{"id":47500,"date":"2022-07-30T21:34:04","date_gmt":"2022-07-30T21:34:04","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=47500"},"modified":"2022-07-30T21:34:13","modified_gmt":"2022-07-30T21:34:13","slug":"instagram-is-not-what-it-used-to-be-when-it-launched","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/instagram-is-not-what-it-used-to-be-when-it-launched","title":{"rendered":"Instagram Is Not What It Used To Be When It Launched"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4e767cc7ea8\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a4e767cc7ea8\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4e767cc7ea8\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/instagram-is-not-what-it-used-to-be-when-it-launched\/#Instagram_Is_Not_What_It_Used_To_Be_When_It_Launched\" title=\"Instagram Is Not What It Used To Be When It Launched\">Instagram Is Not What It Used To Be When It Launched<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/instagram-is-not-what-it-used-to-be-when-it-launched\/#instagram_was_a_photo-sharing_service\" title=\"instagram was a photo-sharing service\">instagram was a photo-sharing service<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/instagram-is-not-what-it-used-to-be-when-it-launched\/#it_was_acquired_by_Facebook_in_2012\" title=\"it was acquired by Facebook in 2012\">it was acquired by Facebook in 2012<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/instagram-is-not-what-it-used-to-be-when-it-launched\/#it_is_now_a_video-sharing_service\" title=\"it is now a video-sharing service\">it is now a video-sharing service<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/instagram-is-not-what-it-used-to-be-when-it-launched\/#it_has_become_Silicon_Valleys_Frankenstein\" title=\"it has become Silicon Valley&#8217;s Frankenstein\">it has become Silicon Valley&#8217;s Frankenstein<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/instagram-is-not-what-it-used-to-be-when-it-launched\/#it_is_now_testing_out_removing_likes_worldwide\" title=\"it is now testing out removing likes worldwide\">it is now testing out removing likes worldwide<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Instagram_Is_Not_What_It_Used_To_Be_When_It_Launched\"><\/span>Instagram Is Not What It Used To Be When It Launched<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/aPH9E6X.jpg\" style=\"height:auto; max-height:342px; max-width:34% margin:0px 10px; width:auto;\" align=\"left\" alt=\"when instagram launched\"> <\/p>\n<p>When Instagram first launched in 2010, it was just a photo-sharing service. In 2012, it was purchased by Facebook Inc. and has since evolved into a video-sharing service. In 2012, it was bought by Facebook, but has since undergone an evolution into Silicon Valley&#8217;s Frankenstein. Here are a few things to know about the new service. If you&#8217;re not a regular user, I highly recommend reading through the whole article.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"instagram_was_a_photo-sharing_service\"><\/span>instagram was a photo-sharing service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram is not what it used to be when it launched. It&#8217;s now much more than a photo-sharing service, and its goal is to become a general entertainment app. The company&#8217;s chief executive, Adam Mosseri, recently took to Twitter to explain the changes coming to the app and how it has expanded from just a photo-sharing service to a shopping and creators app, and a messaging service as well.<\/p>\n<p>While the service was a photo-sharing app when it launched, it&#8217;s grown to become a popular social network as well. Today, it boasts more than 150 million users, and almost half of them use the service every day. Although it was launched with a low price tag, it has since become a worldwide sensation. And with its new messaging feature and the ability to post multiple images or videos, it is more popular than ever.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"it_was_acquired_by_Facebook_in_2012\"><\/span>it was acquired by Facebook in 2012<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Earlier this year, the House Judiciary Committee obtained emails revealing that Mark Zuckerberg saw Instagram as a rival before buying the app. These emails were released during a congressional antitrust hearing and have since gained widespread public attention. The emails indicate that Zuckerberg had concerns about the growing competition from mobile-oriented social-media upstarts. Facebook CEO Mark Zuckerberg expressed concern that Instagram would cannibalize Facebook&#8217;s growth. That fear led Facebook to limit the company&#8217;s resources and try to integrate Instagram more tightly with the rest of Facebook.<\/p>\n<p>The acquisition was a win-win situation for Facebook and Systrom. Instagram generates one out of four dollars of Facebook&#8217;s $20 billion annual ad revenue, and the company also reports over $1 billion in revenue quarterly. The deal with Facebook made the social network $1.2 billion in revenue for the quarter. Instagram is now Facebook&#8217;s most valuable product. It has been used by more than 500 million people. The social network&#8217;s revenue has grown by more than four-fold since Facebook acquired the company in 2012.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"it_is_now_a_video-sharing_service\"><\/span>it is now a video-sharing service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram is making some changes to its platform in the wake of the emergence of TikTok, the most popular video-sharing app. The changes include a push to add online commerce and monetization options for creators. The company has identified four key areas for expansion: video services, messaging, and better monetisation for creators. The company has not disclosed any other changes as of yet, so we will have to wait and see how they work.<\/p>\n<p>The first change that will be made in the video department is the unification of Reels and videos. These two tabs have been separate in the past, but Instagram is now combining them into one consolidated section. Videos will be recommended in feeds and can be shared as a full screen. This change will affect all content uploaded before the changes take place. The company is focusing on building a platform for a variety of video types, which will make it easier for users to create and share videos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"it_has_become_Silicon_Valleys_Frankenstein\"><\/span>it has become Silicon Valley&#8217;s Frankenstein<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When Instagram launched five years ago, it quickly became synonymous with photo sharing. In fact, within months of its launch, Instagram had half a billion active users worldwide. Yet as it closed in on serving half a billion users worldwide, its designers began to question its original concept. They began to question whether the stripped-down experience was too formal, and began to worry that it was limiting the creativity of users.<\/p>\n<p>Since then, the company has had to rebuild itself on multiple fronts. Its Stories feature, which competes with Snapchat, has evolved dramatically in six months. The company added Boomerangs to its Stories feature in November and stickers to its Explore tab in December. And recently, it added hands-free mode to its mobile application, which is a major step towards its long-term growth and survival.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"it_is_now_testing_out_removing_likes_worldwide\"><\/span>it is now testing out removing likes worldwide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Previously, Instagram had been able to only remove likes from posts for certain users. But now, this feature is being rolled out to more users around the world. Business Insider reported that the company had started testing this feature in certain countries, including the U.S., Japan, New Zealand, and Italy. Whether this feature is permanent remains to be seen. But there are some important implications to know before you start removing likes from posts.<\/p>\n<p>While it was initially announced in April, Instagram has now rolled out the feature to users in more countries. Some countries have already tested this, including Australia, Canada, Ireland, and Italy. While the company won&#8217;t confirm the number of users affected, Business Insider confirms that it&#8217;s affecting a large number of users. The company says the feedback from the trial is positive. However, Instagram has not decided whether to roll out this feature to all users worldwide.<\/p>\n<p> <iframe allowfullscreen=\"true\" width=\"370\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/6JH2nRu2dNw\" height=\"207\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram Is Not What It Used To Be When It Launched When Instagram first launched in 2010, it was just a photo-sharing service. In 2012, it was purchased by Facebook Inc. and has since evolved into a video-sharing service. In 2012, it was bought by Facebook, but has since undergone an evolution into Silicon Valley&#8217;s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49777,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Is Not What It Used To Be When It Launched - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/instagram-is-not-what-it-used-to-be-when-it-launched\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Is Not What It Used To Be When It Launched\" \/>\n<meta property=\"og:description\" content=\"Instagram Is Not What It Used To Be When It Launched When Instagram first launched in 2010, it was just a photo-sharing service. 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