{"id":47399,"date":"2022-07-30T21:28:44","date_gmt":"2022-07-30T21:28:44","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=47399"},"modified":"2022-07-30T21:28:44","modified_gmt":"2022-07-30T21:28:44","slug":"how-to-sponsor-a-post-on-instagram","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram","title":{"rendered":"How to Sponsor a Post on Instagram"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8c0a4c9ca4\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e8c0a4c9ca4\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8c0a4c9ca4\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram\/#How_to_Sponsor_a_Post_on_Instagram\" title=\"How to Sponsor a Post on Instagram\">How to Sponsor a Post on Instagram<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram\/#Influencer_sponsored_posts\" title=\"Influencer sponsored posts\">Influencer sponsored posts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram\/#Reaching_out_to_brands\" title=\"Reaching out to brands\">Reaching out to brands<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram\/#Creating_a_budget_for_a_sponsored_post\" title=\"Creating a budget for a sponsored post\">Creating a budget for a sponsored post<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram\/#Tracking_the_progress_of_a_sponsored_post\" title=\"Tracking the progress of a sponsored post\">Tracking the progress of a sponsored post<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Sponsor_a_Post_on_Instagram\"><\/span>How to Sponsor a Post on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" alt=\"how to sponsor a post on instagram\" src=\"https:\/\/i.imgur.com\/I84oPdT.jpg\" align=\"left\" style=\"max-width:33% height:auto; margin:0px 10px; width:auto; max-height:333px;\"> <\/p>\n<p>If you&#8217;re wondering how to sponsor a post on Instagram, keep reading! We&#8217;ve covered how to reach out to brands, how to set a budget for a sponsored post, and how to track the progress of your sponsored post. This article covers all of these topics and more! Start building a following on Instagram by becoming an influencer today! You can earn thousands of dollars by sharing your message to influencers, so you&#8217;ll be well on your way to earning money from your posts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Influencer_sponsored_posts\"><\/span>Influencer sponsored posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve ever stumbled upon an influencer&#8217;s Instagram profile, you might be wondering if the post is sponsored. While it&#8217;s technically an advertisement, sponsored posts allow brands and influencers to benefit from their audience&#8217;s interest in a product. When it comes to advertising, it&#8217;s best to disclose this information upfront so that your brand doesn&#8217;t end up being in the wrong. The FTC requires influencers to disclose all sponsored posts, and you can help ensure compliance by having your influencer sign an FTC contract.<\/p>\n<p>One of the most common challenges of sponsored posts by influencers on Instagram is whitelisting. However, the process varies for each influencer. You may have to work with their business manager or their creator account to gain their permissions. If so, be aware that these accounts do not have API access. Additionally, your influencer may be reluctant to share their audience and may not even post sponsored content. However, the whitelisting process is complicated.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reaching_out_to_brands\"><\/span>Reaching out to brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As an influencer, reaching out to brands to sponsor a post on your Instagram profile can be a lucrative opportunity. The right brands will invest in building your Instagram presence and reach your target audience. To choose the right brands for your Instagram presence, you should survey other sponsored influencers to find out what they value in their partnership. If you are just starting out on Instagram, you may want to consider cooperating with smaller brands. At this stage, your focus is on building your portfolio and base.<\/p>\n<p>If you want to reach out to a brand and ask them to sponsor your post, you can create a warm email for them. It is important to create a personal connection with the brand, as this will help you get a yes from them. You can also write a template of your email and attach a media kit containing all the information you would like the brand to know about your post.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_budget_for_a_sponsored_post\"><\/span>Creating a budget for a sponsored post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before starting your Instagram advertising campaign, create a budget for a sponsored post. Sponsored posts typically cost between $5 and $10 a thousand times. If your goal is to generate a large volume of engagement and to build a larger audience, a CPM of $7 is a good starting point. If you don&#8217;t have much money to spend, a CPM of $5 will still produce good results.<\/p>\n<p>The cost of Instagram advertising can vary widely, so it&#8217;s important to have a clear budget for your sponsored posts. It&#8217;s not difficult to determine what you can afford and how much you can spend. Once you have a budget, you can determine which types of content will produce the greatest return on investment (ROI).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tracking_the_progress_of_a_sponsored_post\"><\/span>Tracking the progress of a sponsored post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After your sponsored post is live, it&#8217;s crucial to track its progress. You can see how well it performs in your Instagram account, as well as your paid promotional ads, by looking in the app. Tracking reach, impressions, and social media engagement will allow you to know if the post is working and which parts need improvement. To improve future advertising campaigns, you can also tweak your strategies based on the results.<\/p>\n<p>One way to improve the performance of sponsored posts is by using disclosures in them. A disclosure removes ambiguity in messages, resulting in better recognition and conceptual persuasion. In addition, disclosures improve ad recognition and minimize dependency on bottom-up cues. Here&#8217;s how to make disclosures on Instagram more effective. But what should you say? And how should you disclose the purpose of a sponsored post?<\/p>\n<p> <iframe height=\"303\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/yN0oan1Laa8\" width=\"542\" allowfullscreen=\"true\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Sponsor a Post on Instagram If you&#8217;re wondering how to sponsor a post on Instagram, keep reading! We&#8217;ve covered how to reach out to brands, how to set a budget for a sponsored post, and how to track the progress of your sponsored post. This article covers all of these topics and more! [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49825,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Sponsor a Post on Instagram - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sponsor a Post on Instagram\" \/>\n<meta property=\"og:description\" content=\"How to Sponsor a Post on Instagram If you&#8217;re wondering how to sponsor a post on Instagram, keep reading! We&#8217;ve covered how to reach out to brands, how to set a budget for a sponsored post, and how to track the progress of your sponsored post. This article covers all of these topics and more! [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-30T21:28:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Sponsor-a-Post-on-Instagram_47399.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram\",\"name\":\"How to Sponsor a Post on Instagram - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-30T21:28:44+00:00\",\"dateModified\":\"2022-07-30T21:28:44+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Sponsor a Post on Instagram\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Sponsor a Post on Instagram - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram","og_locale":"en_US","og_type":"article","og_title":"How to Sponsor a Post on Instagram","og_description":"How to Sponsor a Post on Instagram If you&#8217;re wondering how to sponsor a post on Instagram, keep reading! We&#8217;ve covered how to reach out to brands, how to set a budget for a sponsored post, and how to track the progress of your sponsored post. This article covers all of these topics and more! [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram","og_site_name":"Zeru","article_published_time":"2022-07-30T21:28:44+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Sponsor-a-Post-on-Instagram_47399.jpg","type":"image\/jpeg"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram","url":"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram","name":"How to Sponsor a Post on Instagram - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-30T21:28:44+00:00","dateModified":"2022-07-30T21:28:44+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-sponsor-a-post-on-instagram#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Sponsor a Post on Instagram"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/47399"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=47399"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/47399\/revisions"}],"predecessor-version":[{"id":47402,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/47399\/revisions\/47402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/49825"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=47399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=47399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=47399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}