{"id":47369,"date":"2022-07-30T21:28:40","date_gmt":"2022-07-30T21:28:40","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=47369"},"modified":"2022-07-30T21:28:41","modified_gmt":"2022-07-30T21:28:41","slug":"when-did-instagram-become-popular","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular","title":{"rendered":"When Did Instagram Become Popular?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5f0e27dbbda\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a5f0e27dbbda\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5f0e27dbbda\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular\/#When_Did_Instagram_Become_Popular\" title=\"When Did Instagram Become Popular?\">When Did Instagram Become Popular?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular\/#Mark_Zuckerberg\" title=\"Mark Zuckerberg\">Mark Zuckerberg<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular\/#Kevin_Systrom\" title=\"Kevin Systrom\">Kevin Systrom<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular\/#Mike_Krieger\" title=\"Mike Krieger\">Mike Krieger<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular\/#The_caveman\" title=\"The caveman\">The caveman<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular\/#The_algorithm\" title=\"The algorithm\">The algorithm<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular\/#The_aesthetic\" title=\"The aesthetic\">The aesthetic<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"When_Did_Instagram_Become_Popular\"><\/span>When Did Instagram Become Popular?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/HfsG4nn.jpg\" alt=\"when did instagram become popular\" align=\"left\" style=\"max-width:39% margin:0px 10px; max-height:373px; width:auto; height:auto;\">  <\/p>\n<p>You may have heard of Facebook, Twitter, and Instagram, but have you wondered when did they become so popular? Mark Zuckerberg, Kevin Systrom, Mike Krieger, and others are the creators of these popular photo-sharing services. Some say the idea came from a caveman, while others attribute it to the invention of the iPhone. In any case, the answer is &#8220;not very quickly.&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mark_Zuckerberg\"><\/span>Mark Zuckerberg<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Facebook CEO Mark Zuckerberg has defended his company&#8217;s ownership of Instagram after being grilled on a conference call with analysts following his company&#8217;s third quarter earnings report. Instagram was purchased by Facebook for $1 billion in 2012 and now has over 1 billion monthly users. Since then, the company has become a global phenomenon with over 13 million active users. Since then, Zuckerberg has become a billionaire, and Instagram has become the most popular social media app, surpassing Facebook&#8217;s popular Facebook Messenger.<\/p>\n<p>However, the CEO is under increasing pressure to make Instagram more like Facebook. He initially promised to leave the company alone, but later made Instagram more like Facebook. The co-founders, who had built Instagram with a similar style to Facebook, walked away from the company in late 2018. In their place was Adam Mosseri, an employee of Facebook who was brought in by Zuckerberg. Today, Mark Zuckerberg owns four of the most popular social media platforms.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kevin_Systrom\"><\/span>Kevin Systrom<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram&#8217;s founder, Kevin Systrom, has spoken of his journey and how it came to be. While working in marketing, he began learning coding and did engineering work at night. He made a prototype called Burbn, an app that lets people check-in using a mobile web application. At a party, he met venture capitalists, who later invested $500,000 in the company.<\/p>\n<p>In Florence, Systrom discovered the aesthetic of Instagram while using a Holga camera. The camera was a cheap film camera that takes hip, vintage-looking photos. He interned at a podcasting startup called Odeo, founded by Evan Williams, the co-founder of Twitter. The CEO of Twitter, Jack Dorsey, worked there as well. They became close and friends, and Mark Zuckerberg sought Systrom&#8217;s help to launch the service.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mike_Krieger\"><\/span>Mike Krieger<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When did Instagram become popular? was the first question that came to mind. It was founded in 2010 by two San Francisco-based entrepreneurs, Kevin Systrom and Mike Krieger. Before Instagram, people used social networking sites like Facebook and Flickr to share photos. They also added filters through Hipstamatic. So, a combination of sharing and filters was what Instagram offered. It wasn&#8217;t revolutionary, but it was useful nonetheless. At the time, pictures taken with a phone camera had poor quality. Adding filters masked the issue. It also reduced file size, making uploading on the go easy and reliable.<\/p>\n<p>It was only a few years later that Instagram reached the million user mark. After launching the app on the iOS mobile operating system, the company was acquired by Facebook for $1 billion. By October 2013, Instagram was monetizing, and advertisements started appearing among photos in users&#8217; news feeds. The company also launched an app for Windows 10 in April 2016 and on Windows 10 in October 2016.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_caveman\"><\/span>The caveman<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The caveman is a Thai internet personality who lives in a cave on Koh Phangan. He recently shared an invitation to a Russian woman on Facebook, which went viral. While Rob &#8220;Caveman&#8221; Alleva intended to sound romantic, others saw it as creepy. Since Tuesday, his post has had 9,000 shares. Thai media have also covered the story. This is just one example of a caveman&#8217;s unique personality.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_algorithm\"><\/span>The algorithm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Until recently, the popularity of Instagram was entirely dependent on its algorithm. This system prioritizes posts from people who interact with you more. In recent years, the algorithm has evolved to include more factors, including engagement, timeliness, and location tags. In 2019, the algorithm is more focused on the timeliness of posts and stories, and it also tracks information about your account interaction. This information helps the Instagram algorithm determine which posts are likely to be interesting to your followers.<\/p>\n<p>Instagram&#8217;s business model will not change much. The main goal of their algorithm is to keep users active and on the platform. To do this, they removed the chronological feed, which displayed the same posts over again. Users soon lost interest in these posts and moved on to more exciting content. However, the algorithm is constantly changing, so marketers need to be aware of this in order to optimize their content. However, there is no reason to panic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_aesthetic\"><\/span>The aesthetic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram&#8217;s aesthetic can be challenging, so what makes a successful brand work? Incorporated into the brand&#8217;s personality is its brand aesthetic. This means avoiding too-slick, trendy colors and embracing the look of a true friend. Some brands are succeeding by embracing an approachable aesthetic that makes them feel like a close friend. For instance, Glossier has been culturing a very approachable aesthetic through the use of memes, photos taken with natural lighting, and adorable videos. Other brands are taking this approach by using real-world customers as models. Others, such as Letterfolk, are creating felt letter boards and using them to share funny messages.<\/p>\n<p>Instagram is constantly changing, and with it come new trends. One way to stay on top of the latest trends is to use white space between feed rows and photos. This creates visual separation, allowing individual images to stand out in a crowd. For example, if your brand uses a bright orange background for its photos, you can add a white border to separate your images. Your feed will appear cleaner and more cohesive.<\/p>\n<p> <iframe frameborder=\"0\" width=\"476\" allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/R2J1TSd-rAo\" height=\"266\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Did Instagram Become Popular? You may have heard of Facebook, Twitter, and Instagram, but have you wondered when did they become so popular? Mark Zuckerberg, Kevin Systrom, Mike Krieger, and others are the creators of these popular photo-sharing services. Some say the idea came from a caveman, while others attribute it to the invention [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49843,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When Did Instagram Become Popular? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Did Instagram Become Popular?\" \/>\n<meta property=\"og:description\" content=\"When Did Instagram Become Popular? You may have heard of Facebook, Twitter, and Instagram, but have you wondered when did they become so popular? Mark Zuckerberg, Kevin Systrom, Mike Krieger, and others are the creators of these popular photo-sharing services. Some say the idea came from a caveman, while others attribute it to the invention [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-30T21:28:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-30T21:28:41+00:00\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/When-Did-Instagram-Become-Popular_47369\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular\",\"url\":\"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular\",\"name\":\"When Did Instagram Become Popular? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-30T21:28:40+00:00\",\"dateModified\":\"2022-07-30T21:28:41+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When Did Instagram Become Popular?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"When Did Instagram Become Popular? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular","og_locale":"en_US","og_type":"article","og_title":"When Did Instagram Become Popular?","og_description":"When Did Instagram Become Popular? You may have heard of Facebook, Twitter, and Instagram, but have you wondered when did they become so popular? Mark Zuckerberg, Kevin Systrom, Mike Krieger, and others are the creators of these popular photo-sharing services. Some say the idea came from a caveman, while others attribute it to the invention [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular","og_site_name":"Zeru","article_published_time":"2022-07-30T21:28:40+00:00","article_modified_time":"2022-07-30T21:28:41+00:00","author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_image":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/When-Did-Instagram-Become-Popular_47369","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular","url":"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular","name":"When Did Instagram Become Popular? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-30T21:28:40+00:00","dateModified":"2022-07-30T21:28:41+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/when-did-instagram-become-popular"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/when-did-instagram-become-popular#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"When Did Instagram Become Popular?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/47369"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=47369"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/47369\/revisions"}],"predecessor-version":[{"id":47374,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/47369\/revisions\/47374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/49843"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=47369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=47369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=47369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}