{"id":47351,"date":"2022-07-30T21:28:38","date_gmt":"2022-07-30T21:28:38","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=47351"},"modified":"2022-07-30T21:28:38","modified_gmt":"2022-07-30T21:28:38","slug":"when-is-best-time-to-post-on-instagram","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram","title":{"rendered":"When is Best Time to Post on Instagram?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1c164058076\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a1c164058076\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1c164058076\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram\/#When_is_Best_Time_to_Post_on_Instagram\" title=\"When is Best Time to Post on Instagram?\">When is Best Time to Post on Instagram?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram\/#5_00_am\" title=\"5:00 a.m.\">5:00 a.m.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram\/#9_am\" title=\"9 a.m.\">9 a.m.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram\/#4_pm\" title=\"4 p.m.\">4 p.m.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram\/#5_00_pm\" title=\"5:00 p.m.\">5:00 p.m.<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"When_is_Best_Time_to_Post_on_Instagram\"><\/span>When is Best Time to Post on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" style=\"max-width:41% height:auto; width:auto; margin:0px 10px; max-height:398px;\" align=\"right\" src=\"https:\/\/i.imgur.com\/0hVaR6n.jpg\" alt=\"when is best time to post on instagram\">  <\/p>\n<p>So you&#8217;re wondering, when is the best time to post on Instagram? There are a few things to keep in mind when determining the best time to post. For example, most people will have the most followers during the first hour after they log into their Instagram account. Another good time to post is at the end of the day, after dinner. However, you should post during the least crowded time of day to ensure that your posts will get noticed by your followers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_00_am\"><\/span>5:00 a.m.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best time to post on Instagram is during the morning hours when people are just getting out of bed and checking their phone for updates. After nine o&#8217;clock, many people have not yet checked their phone and may not check their messages until lunchtime. After three o&#8217;clock, people are back in their offices and are probably checking their phones again. After three o&#8217;clock, they are most likely on their lunch break and checking their phones again in the evening.<\/p>\n<p>The best time to post on Instagram can vary based on your location. Different regions have different time zones, which may impact your post timing. For example, an account based in New York will have followers throughout the entire New York time zone, so the best time to post on Instagram for that area will vary depending on your location. You can use local times as a starting point, but the best time to post on Instagram is more personalized based on your audience&#8217;s time zone, preferences, and other factors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_am\"><\/span>9 a.m.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re looking to drive engagement on your Instagram posts, you&#8217;ll need to determine the best times to post. There&#8217;s no one ideal time, but recent studies do show that posts posted on Wednesday and Thursday have the lowest engagement rates. Those are good starting points for determining when to post, but you should also consider your audience&#8217;s habits and how much time they spend scrolling and engaging on Instagram.<\/p>\n<p>Another factor that affects when to post on Instagram is location. Different regions have different audience behavior, and their time zones can overlap. If your account is located in New York, for example, your followers are in the East Coast and in California. Using local time zones is a good starting point, but you should experiment with a wider range of times to see which ones work best for your audience. It&#8217;s also important to keep in mind your audience&#8217;s time zone.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_pm\"><\/span>4 p.m.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sprout Social&#8217;s study of consumer data found that the best time to post on Instagram is between the hours of nine and four p.m. This suggests that you should avoid posting on Sundays, as it is the least popular time to engage with Instagrammers. It also recommends posting during the morning and afternoon hours. If you&#8217;re a nonprofit, the best time to post on Instagram is noon to five p.m.<\/p>\n<p>While the ideal time to post on Instagram depends on a variety of factors, it&#8217;s crucial to keep your audience&#8217;s needs in mind. Instagram users are more likely to follow brands that share their story and show the behind-the-scenes of their product. Aside from these factors, Instagram users also value videos, which are short video posts made for capturing cultural trends and collaborations. However, it&#8217;s important to keep in mind that video content on Instagram is best in portrait view.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_00_pm\"><\/span>5:00 p.m.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to being the most popular time of the day to post on Instagram, you can also find a number of other times when posting is not as effective. For example, Sunday is one of the worst days to post on Instagram. However, if your business is in the food or drink industry, you will need to know when to post, as engagement is typically higher in this time period. For example, you should post during lunchtime, when most professionals are on their midday breaks.<\/p>\n<p>The best time to post on Instagram is between the hours of 10:00 a.m. and 5:00 p.m. According to the latest research, users engage the most at 11am and 1pm. However, this does not necessarily mean that posting anytime after those hours is a waste of time. The best time to post on Instagram is a combination of the two. This way, you can maximize your engagement and reach more people.<\/p>\n<p> <iframe width=\"548\" src=\"https:\/\/www.youtube.com\/embed\/wfM03O3nvRw\" height=\"306\" frameborder=\"0\" allowfullscreen=\"true\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When is Best Time to Post on Instagram? So you&#8217;re wondering, when is the best time to post on Instagram? There are a few things to keep in mind when determining the best time to post. For example, most people will have the most followers during the first hour after they log into their Instagram [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49851,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When is Best Time to Post on Instagram? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When is Best Time to Post on Instagram?\" \/>\n<meta property=\"og:description\" content=\"When is Best Time to Post on Instagram? So you&#8217;re wondering, when is the best time to post on Instagram? There are a few things to keep in mind when determining the best time to post. For example, most people will have the most followers during the first hour after they log into their Instagram [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-30T21:28:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/When-is-Best-Time-to-Post-on-Instagram_47351.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram\",\"url\":\"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram\",\"name\":\"When is Best Time to Post on Instagram? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-30T21:28:38+00:00\",\"dateModified\":\"2022-07-30T21:28:38+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When is Best Time to Post on Instagram?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"When is Best Time to Post on Instagram? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram","og_locale":"en_US","og_type":"article","og_title":"When is Best Time to Post on Instagram?","og_description":"When is Best Time to Post on Instagram? So you&#8217;re wondering, when is the best time to post on Instagram? There are a few things to keep in mind when determining the best time to post. For example, most people will have the most followers during the first hour after they log into their Instagram [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram","og_site_name":"Zeru","article_published_time":"2022-07-30T21:28:38+00:00","og_image":[{"width":1024,"height":717,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/When-is-Best-Time-to-Post-on-Instagram_47351.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram","url":"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram","name":"When is Best Time to Post on Instagram? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-30T21:28:38+00:00","dateModified":"2022-07-30T21:28:38+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/when-is-best-time-to-post-on-instagram#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"When is Best Time to Post on Instagram?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/47351"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=47351"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/47351\/revisions"}],"predecessor-version":[{"id":47352,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/47351\/revisions\/47352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/49851"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=47351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=47351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=47351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}