{"id":47083,"date":"2022-07-30T21:14:33","date_gmt":"2022-07-30T21:14:33","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=47083"},"modified":"2022-07-30T21:14:33","modified_gmt":"2022-07-30T21:14:33","slug":"how-twitter-makes-money-2","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-twitter-makes-money-2","title":{"rendered":"How Twitter Makes Money"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a68961872ea6\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a68961872ea6\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a68961872ea6\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-twitter-makes-money-2\/#How_Twitter_Makes_Money\" title=\"How Twitter Makes Money\">How Twitter Makes Money<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-twitter-makes-money-2\/#Profit\" title=\"Profit\">Profit<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-twitter-makes-money-2\/#Cost\" title=\"Cost\">Cost<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-twitter-makes-money-2\/#Revenue_sources\" title=\"Revenue sources\">Revenue sources<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-twitter-makes-money-2\/#Cost_structure\" title=\"Cost structure\">Cost structure<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-twitter-makes-money-2\/#Trending_topics\" title=\"Trending topics\">Trending topics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/how-twitter-makes-money-2\/#Advertising\" title=\"Advertising\">Advertising<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/how-twitter-makes-money-2\/#Data_licensing\" title=\"Data licensing\">Data licensing<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Twitter_Makes_Money\"><\/span>How Twitter Makes Money<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" style=\"max-height:259px; max-width:42% width:auto; margin:0px 10px; height:auto;\" alt=\"how twitter makes money\" align=\"right\" src=\"https:\/\/i.imgur.com\/KJ3ZL7f.jpg\"> <\/p>\n<p>We all have wondered how Twitter makes money. The business model of the social networking platform has changed over time. From its early days as an SMS service, Twitter has evolved into more than just a messaging service. With its popularity growing rapidly, it has become a valuable tool for business owners. Read on to learn more about how Twitter makes money and its revenue sources. Then, decide how you&#8217;d like to use it. And, let&#8217;s not forget: your goals and objectives will determine your profit margin.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Profit\"><\/span>Profit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are interested in knowing how Twitter makes money, you should know that 86 percent of its revenue comes from advertising. Brands purchase promoted accounts to boost their online presence. They pay up to $250000 per day for viral tweets that increase their engagement. These tweets are displayed on the user&#8217;s timeline. The ad-supported website is also used to boost the brand&#8217;s image. How Twitter makes money is a bit complex, but here are some basics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cost\"><\/span>Cost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When an outage hits Twitter, the price is high. A Constellation Research analyst estimated that the cost of downtime would be $25 million a minute. That&#8217;s based on an assumption that 25 percent of the world&#8217;s Twitter users are making at least $125,000 a year. And if the site is unavailable for a minute, users lose an average of $1 per minute. But how does Twitter plan to recover these costs?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Revenue_sources\"><\/span>Revenue sources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the world&#8217;s richest person, Elon Musk, has become the new owner of Twitter, a social media platform that is widely used for news, sports, and social networking. He expects Twitter to make nearly $10 billion from subscriptions by 2028, nearly double its revenue of $5 billion last year. However, it is not clear what revenue Twitter derives from subscriptions. Several other companies use Twitter as a revenue source, including Facebook and YouTube.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cost_structure\"><\/span>Cost structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a social network, Twitter relies heavily on outside funding to stay afloat. As of May 2015, the social network raised $1.2 billion from 26 investors. The company is also a strong believer in intellectual property, with 990 U.S. patents issued to date. As for the cost structure, Twitter has several areas of high expense. Costs related to sales\/marketing and research\/development are the biggest expenses, followed by the cost of revenue (which includes infrastructure, facilities, capitalized labor, and traffic acquisition costs).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trending_topics\"><\/span>Trending topics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve been wondering how Twitter makes money by trending topics, you&#8217;ve come to the right place. There are several ways to make your post appear at the top of the trending topics list. If the topic you are interested in is trending, you should consider using a hashtag. The hashtag is a popular way to get the attention of people who follow that topic. In addition, this method is free.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advertising\"><\/span>Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter makes most of its revenue from selling advertisements. As of the second quarter of 2021, advertising revenue represented 562.0 million dollars, or 82% of Twitter&#8217;s total income. With online media consumption increasing faster than offline, businesses are seeking to appear in front of consumers on sites such as Twitter. Businesses can purchase ad space on Twitter&#8217;s ad network to promote tweets, videos, or accounts. Listed below are some ways that Twitter makes money.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_licensing\"><\/span>Data licensing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data licensing is a growing business for Twitter, which has generated $147 million last year. The service has become a valuable asset in the data-rich world of the internet. Companies pay Twitter for access to actionable data. While the revenue from data licensing has steadily increased over the past couple of years, the company hasn&#8217;t made any improvements to the platform. Last year, Twitter&#8217;s managing director Josh Brown decided to sell his shares, pointing to the potential revenue streams from data licensing.<\/p>\n<p> <iframe src=\"https:\/\/www.youtube.com\/embed\/6hit-hZ8OD0\" frameborder=\"0\" height=\"263\" width=\"471\" allowfullscreen=\"true\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Twitter Makes Money We all have wondered how Twitter makes money. The business model of the social networking platform has changed over time. From its early days as an SMS service, Twitter has evolved into more than just a messaging service. With its popularity growing rapidly, it has become a valuable tool for business [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49983,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Twitter Makes Money - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-twitter-makes-money-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Twitter Makes Money\" \/>\n<meta property=\"og:description\" content=\"How Twitter Makes Money We all have wondered how Twitter makes money. 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