{"id":46526,"date":"2022-07-30T20:30:00","date_gmt":"2022-07-30T20:30:00","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=46526"},"modified":"2022-07-30T20:30:00","modified_gmt":"2022-07-30T20:30:00","slug":"what-happened-to-fleets-on-twitter","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-happened-to-fleets-on-twitter","title":{"rendered":"What Happened to Fleets on Twitter?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f905d4eba2e\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f905d4eba2e\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f905d4eba2e\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-happened-to-fleets-on-twitter\/#What_Happened_to_Fleets_on_Twitter\" title=\"What Happened to Fleets on Twitter?\">What Happened to Fleets on Twitter?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-happened-to-fleets-on-twitter\/#Fleets_are_ephemeral\" title=\"Fleets are ephemeral\">Fleets are ephemeral<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-happened-to-fleets-on-twitter\/#Theyre_similar_to_Instagram_Stories\" title=\"They&#8217;re similar to Instagram Stories\">They&#8217;re similar to Instagram Stories<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-happened-to-fleets-on-twitter\/#Theyre_similar_to_Snapchat\" title=\"They&#8217;re similar to Snapchat\">They&#8217;re similar to Snapchat<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-happened-to-fleets-on-twitter\/#Theyre_a_copycat_of_Twitter\" title=\"They&#8217;re a copycat of Twitter\">They&#8217;re a copycat of Twitter<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/what-happened-to-fleets-on-twitter\/#Theyre_not_a_good_way_to_connect_with_others\" title=\"They&#8217;re not a good way to connect with others\">They&#8217;re not a good way to connect with others<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/what-happened-to-fleets-on-twitter\/#Theyre_a_blow_to_Twitters_ambitious_goals\" title=\"They&#8217;re a blow to Twitter&#8217;s ambitious goals\">They&#8217;re a blow to Twitter&#8217;s ambitious goals<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_Happened_to_Fleets_on_Twitter\"><\/span>What Happened to Fleets on Twitter?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" style=\"width:auto; height:auto; max-width:29% margin:0px 10px; max-height:261px;\" alt=\"what happened to fleets on twitter\" src=\"https:\/\/i.imgur.com\/Md3a0Qv.jpg\" align=\"left\"> <\/p>\n<p>If you&#8217;re looking for something ephemeral and fun to post on your feed, you&#8217;ve probably heard about Fleets. Like Snapchat and Instagram Stories, Fleets are short-lived and ephemeral. However, if you&#8217;re new to these social networks, it&#8217;s easy to see why they were a big hit and then fell off the radar. However, Fleets are a great example of what happened to Twitter.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fleets_are_ephemeral\"><\/span>Fleets are ephemeral<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like Instagram Stories, Fleets disappear after 24 hours, but Twitter is testing to see if they promote deeper conversations. Since Fleets are non-retweetable, they can only be replied to by direct message. The social network surveyed its beta testers, and found that users felt more comfortable sharing their personal opinions and thoughts with followers when they knew their content would disappear. This is an interesting test for Twitter, as it might encourage users to share more personal content.<\/p>\n<p>Twitter Fleets were designed to be less-pressure ways to share fleeting thoughts. This was particularly beneficial for new users, because it encouraged casual sharing. However, if you do not want to delete a Fleet, you can reply to it with a direct message. While Fleets are temporary, it&#8217;s important to remember that users&#8217; timelines will be rearranged based on when they last updated.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theyre_similar_to_Instagram_Stories\"><\/span>They&#8217;re similar to Instagram Stories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In many ways, Fleets on Twitter are like Instagram Stories, but there are a few important differences. The first difference is that Fleets only display on a user&#8217;s home page, and people can only view them if they can access the full profile. Unlike Instagram, however, you can mute other fleets without unfollowing them. Another difference is that Fleets only appear on desktops, and are not available on mobile.<\/p>\n<p>Like Instagram Stories, Fleets on Twitter allow users to post content that disappears after 24 hours. Fleets appear in a row of Story-like bubbles at the top of a user&#8217;s profile, and are accessible by clicking on the picture of the user. You can also reply to other users&#8217; fleets using stickers. However, the feature does not allow screenshots. This means that people may copy your content without your knowledge.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theyre_similar_to_Snapchat\"><\/span>They&#8217;re similar to Snapchat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the advent of new features that allow users to create fleets, Twitter is hoping to become a rival of Snapchat. The Snapchat-inspired feature, which lets users post a series of photos or videos that are shared with others, was introduced in 2016 and was a huge hit. Other social media sites, such as Instagram, Facebook, and LinkedIn quickly followed suit. While Twitter&#8217;s version of fleets does not support liking, users can share texts, GIFS, and videos with their fleets.<\/p>\n<p>The first step in creating a Twitter fleet is to make sure you follow a person&#8217;s account. Followers can find you through the search function. After you create a fleet, it will appear at the top of your home timeline. You can also choose to create your own fleet or share a tweet that you&#8217;ve previously published. In the future, Twitter plans to add stickers and creative tools to make Fleets more useful.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theyre_a_copycat_of_Twitter\"><\/span>They&#8217;re a copycat of Twitter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If Fleets on Twitter are a copycat, what will it take to become a mainstream success? A report by Variety found that 7.7% of Twitter users had used Fleet, and 53% had never heard of it. The failure of Fleets highlights a larger issue facing social media platforms: Copycat features. While businesses want to avoid cloned features, copycats are not easily stifled without a costly legal battle.<\/p>\n<p>Twitter swiped Snapchat&#8217;s idea of Stories, a feature that allows users to publish ephemeral content. After adding a Stories function to its app, it named it Fleets, and it began to offer fleeting content. While this may seem like a slight copycat move, it still stands out as an innovation. Twitter has a duty to the public and should focus on fighting hate speech and preventing the spread of harmful content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theyre_not_a_good_way_to_connect_with_others\"><\/span>They&#8217;re not a good way to connect with others<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter&#8217;s new fleet feature may be tempting, but it doesn&#8217;t do any good for connecting with others. The social media network wants you to stay on its site, not share fleeting thoughts with the world. Instead, it offers a social media platform that doesn&#8217;t overlap with Twitter itself. However, there are some warnings that should be kept in mind when using Twitter&#8217;s new fleet feature.<\/p>\n<p>Fleets on Twitter aren&#8217;t suited for connecting with others, as they disappear after a day. Furthermore, they&#8217;re not sorted in reverse chronological order. Instead, they&#8217;re organized by account. This means that it&#8217;s impossible to follow other accounts while using the feature. Fleets also don&#8217;t provide any direct messaging options. Instead, they&#8217;re a distraction from the core functionality of Twitter.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theyre_a_blow_to_Twitters_ambitious_goals\"><\/span>They&#8217;re a blow to Twitter&#8217;s ambitious goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unlike Instagram Stories, which became an instant hit after launching, Twitter&#8217;s fleets are still a test, and its failure to make an impact could jeopardize the company&#8217;s ambitious goals. Twitter&#8217;s goal is to double the number of monetizable daily active users and revenue by 2023, and it needs to launch more features to do this. This is why Twitter is trying out fleets in limited markets first.<\/p>\n<p>In July, Twitter announced plans to reach three hundred million users per day by 2023, double its development velocity, and add more features and functionality. It has also spearheaded efforts to make Twitter more profitable, including a subscription feature and live audio chat features. It even launched a new version of the app, Twitter Spaces, which was its own Snapchat clone. But in July, the company quietly put Fleets to pasture. It is unclear how Twitter will proceed from here.<\/p>\n<p> <iframe width=\"380\" allowfullscreen=\"true\" height=\"212\" src=\"https:\/\/www.youtube.com\/embed\/Fb2-xQ2nNMY\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Happened to Fleets on Twitter? If you&#8217;re looking for something ephemeral and fun to post on your feed, you&#8217;ve probably heard about Fleets. Like Snapchat and Instagram Stories, Fleets are short-lived and ephemeral. However, if you&#8217;re new to these social networks, it&#8217;s easy to see why they were a big hit and then fell [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":50260,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Happened to Fleets on Twitter? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-happened-to-fleets-on-twitter\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Happened to Fleets on Twitter?\" \/>\n<meta property=\"og:description\" content=\"What Happened to Fleets on Twitter? 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