{"id":46324,"date":"2022-07-30T20:21:08","date_gmt":"2022-07-30T20:21:08","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=46324"},"modified":"2022-07-30T20:21:19","modified_gmt":"2022-07-30T20:21:19","slug":"how-twitter-lost-the-celebs","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-twitter-lost-the-celebs","title":{"rendered":"How Twitter Lost the Celebs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea9f8c38127\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69ea9f8c38127\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea9f8c38127\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-twitter-lost-the-celebs\/#How_Twitter_Lost_the_Celebs\" title=\"How Twitter Lost the Celebs\">How Twitter Lost the Celebs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-twitter-lost-the-celebs\/#Elon_Musks\" title=\"Elon Musk&#8217;s\">Elon Musk&#8217;s<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-twitter-lost-the-celebs\/#Taylor_Swifts\" title=\"Taylor Swift&#8217;s\">Taylor Swift&#8217;s<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-twitter-lost-the-celebs\/#Rapper_Azealia_Banks\" title=\"Rapper Azealia Banks&#8217;\">Rapper Azealia Banks&#8217;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-twitter-lost-the-celebs\/#Rep_Marjorie_Taylor_Greenes\" title=\"Rep. Marjorie Taylor Greene&#8217;s\">Rep. Marjorie Taylor Greene&#8217;s<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-twitter-lost-the-celebs\/#Facebooks\" title=\"Facebook&#8217;s\">Facebook&#8217;s<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/how-twitter-lost-the-celebs\/#Snapchats\" title=\"Snapchat&#8217;s\">Snapchat&#8217;s<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/how-twitter-lost-the-celebs\/#Instagrams\" title=\"Instagram&#8217;s\">Instagram&#8217;s<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zeru.com\/blog\/how-twitter-lost-the-celebs\/#TikToks\" title=\"TikTok&#8217;s\">TikTok&#8217;s<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zeru.com\/blog\/how-twitter-lost-the-celebs\/#Instagrams_comment-limiting_feature\" title=\"Instagram&#8217;s comment-limiting feature\">Instagram&#8217;s comment-limiting feature<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Twitter_Lost_the_Celebs\"><\/span>How Twitter Lost the Celebs<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/j06eTGz.jpg\" align=\"right\" style=\"margin:0px 10px; max-width:36% max-height:273px; height:auto; width:auto;\" alt=\"how twitter lost the celebs\">  <\/p>\n<p>The political and social implications of tweeting are vast, and celebrities with tens of millions of followers are steering clear of Twitter. Politically-charged mobs and trolls are turning celebrities away from the social network. This has led to a higher rate of cancellations, and publicists of famous people are advising their clients to steer clear of Twitter. And, if celebrities did decide to take the social media route, they would be wise to follow their clients&#8217; advice.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Elon_Musks\"><\/span>Elon Musk&#8217;s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In his bid to take over Twitter, Elon Musk may have lost, but he could still win a settlement. According to three people with knowledge of the negotiations, Musk can still get a lower price for Twitter, or even refuse to close the deal, but then he would have to pay a $1 billion penalty. Alternatively, he can get out of the deal without paying any penalty. Nevertheless, he may have to wait until the legal proceedings are finished before making any final decisions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Taylor_Swifts\"><\/span>Taylor Swift&#8217;s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While there are a lot of people who were enraged with Taylor Swift&#8217;s loss on Twitter, the music star is able to rise above the criticism. Known for her songwriting skills and ability to tell stories through lyrics, she stood up for her credibility on Twitter. And her recent Twitter outburst was a good thing. It shows that the star is far from done proving her worth. Here&#8217;s what the music star had to say.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rapper_Azealia_Banks\"><\/span>Rapper Azealia Banks&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rapper Azealia Banks has lost her Twitter account over a recent rant. During the rant, Azealia made disparaging comments about Cardi B and Iggy Azalea, and also defended herself. The controversy has caused Twitter to censor Banks&#8217; tweets, and her account is now no longer active. Azealia Banks was born on May 31, 1991, in New York. She began releasing music on Myspace at age 18 and signed with XL Recordings. However, this came after Banks&#8217; first single, &#8220;Paints,&#8221; went viral and entered international charts. After this controversy, she signed with two major record labels, Interscope and Polydor, and has since dropped her original label Records. She is currently signed to eOne Records.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rep_Marjorie_Taylor_Greenes\"><\/span>Rep. Marjorie Taylor Greene&#8217;s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rep. Marjorie Taylor Greene&#8217;s Twitter account is now inactive, resulting in an investigation. While many lawmakers maintain separate Twitter accounts for their congressional offices, Taylor Greene&#8217;s account was not visible Sunday. The account was primarily used for sharing statements, pictures and scheduling announcements. The posts on Greene&#8217;s personal account were filled with hate speech, conspiracy theories and stupid Covid takes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebooks\"><\/span>Facebook&#8217;s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If celebrities were the gold standard, Twitter would be back in business in a heartbeat. But as it turns out, the stars are not as loyal to the social network as they once were. In the Obama years, celebrities started sharing information with their fans on Twitter, dismantling the purple carpet barricades. Some celebrities argued that revealing too much about themselves would attract attention and provide them with an outlet for their opinions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Snapchats\"><\/span>Snapchat&#8217;s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most popular celebrity accounts on Snapchat, Kylie Jenner, has recently tweeted negatively about the company. After snapping a message to her 24 million followers, the reality star said Snapchat shouldn&#8217;t be opening anymore. The tweet cost Snapchat around $1.3 billion. The scandal was even bigger than Jenner&#8217;s lack of patience with the company&#8217;s redesign. However, the reality star was only one of the most popular users on Snapchat.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagrams\"><\/span>Instagram&#8217;s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#8217;s not surprising that some of the most popular celebs in the world have lost their following on Instagram &#8211; Justin Bieber, Akon, and Kim Kardashian all lost hundreds of thousands of followers overnight after the company purged its user accounts of millions of spam bots and spam accounts. According to social media consultant Matt Navarra, the biggest loss was for celebrities. It&#8217;s possible that the new algorithms could lead to a backlash, but that&#8217;s not the case.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikToks\"><\/span>TikTok&#8217;s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The rapid growth and incredibly high usage of TikTok have made it an essential social media tool for brands. The social platform has quickly become the go-to for younger consumers and smaller influencers. Brands can tap into TikTok analytics to reach their targeted audience and gain a deeper understanding of their target market. For example, 62% of TikTok users say that creating platform-specific branded content is the most effective way to connect with their followers. They recommend creating unique, engaging content, and avoiding using generic posts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagrams_comment-limiting_feature\"><\/span>Instagram&#8217;s comment-limiting feature<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The latest update to Instagram&#8217;s commenting policy makes it possible to block certain words and phrases or disable them altogether. The feature first went live for &#8220;high-volume commenting&#8221; accounts, like Kylie Jenner&#8217;s. The model and actress has been complaining about the amount of self-promotion in comments on her posts, and the new feature has put her on the spot. But, is this really the best solution for the social media platform?<\/p>\n<p> <iframe width=\"549\" src=\"https:\/\/www.youtube.com\/embed\/946rkAxnnH4\" height=\"307\" frameborder=\"0\" allowfullscreen=\"true\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Twitter Lost the Celebs The political and social implications of tweeting are vast, and celebrities with tens of millions of followers are steering clear of Twitter. Politically-charged mobs and trolls are turning celebrities away from the social network. This has led to a higher rate of cancellations, and publicists of famous people are advising [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":50362,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Twitter Lost the Celebs - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-twitter-lost-the-celebs\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Twitter Lost the Celebs\" \/>\n<meta property=\"og:description\" content=\"How Twitter Lost the Celebs The political and social implications of tweeting are vast, and celebrities with tens of millions of followers are steering clear of Twitter. 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