{"id":46128,"date":"2022-07-30T20:14:00","date_gmt":"2022-07-30T20:14:00","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=46128"},"modified":"2022-07-30T20:14:03","modified_gmt":"2022-07-30T20:14:03","slug":"what-is-fleet-on-twitter","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-fleet-on-twitter","title":{"rendered":"What is Fleet on Twitter?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fc064bf3f4d\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69fc064bf3f4d\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fc064bf3f4d\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-fleet-on-twitter\/#What_is_Fleet_on_Twitter\" title=\"What is Fleet on Twitter?\">What is Fleet on Twitter?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-fleet-on-twitter\/#Fleets_are_ephemeral_stories\" title=\"Fleets are ephemeral stories\">Fleets are ephemeral stories<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-fleet-on-twitter\/#They_disappear_after_24_hours\" title=\"They disappear after 24 hours\">They disappear after 24 hours<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-fleet-on-twitter\/#They_can_be_used_by_brands\" title=\"They can be used by brands\">They can be used by brands<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-fleet-on-twitter\/#They_can_be_used_by_individuals\" title=\"They can be used by individuals\">They can be used by individuals<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/what-is-fleet-on-twitter\/#They_are_similar_to_other_social_media_platforms_story_features\" title=\"They are similar to other social media platforms&#8217; story features\">They are similar to other social media platforms&#8217; story features<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_Fleet_on_Twitter\"><\/span>What is Fleet on Twitter?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" align=\"left\" style=\"width:auto; margin:0px 10px; max-width:42% height:auto; max-height:221px;\" alt=\"what is fleet on twitter\" src=\"https:\/\/i.imgur.com\/Wa2lvJ4.jpg\"> <\/p>\n<p>What is a fleet on Twitter? This is a series of stories shared by a single person or brand on Twitter. They disappear after 24 hours. The story can have text, videos, gifs, or photos. You can reply to them, but you can only react if you have an open DM with the person who is tweeting. If you don&#8217;t agree with what someone has said, you can report them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fleets_are_ephemeral_stories\"><\/span>Fleets are ephemeral stories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The new feature on Twitter, called Fleets, makes it easier for people to share quick, visual stories that are ephemeral in nature. Like Instagram stories, Fleets are available to view for 24 hours and then disappear. Until now, users could only view Fleets by accessing their profile or through the mobile app. Now, this functionality is available to everyone, so that people can share these stories with their friends and family.<\/p>\n<p>The new feature allows users to create ephemeral content that is simple to create and can be shared with friends and followers without having to worry about getting retweeted or liked. Like Instagram stories, fleets can be enhanced with photos and videos and can even be customized with different background options. Fleets can be accessed by tapping on the share icon at the bottom of a tweet, then selecting &#8220;Share in Fleet.&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_disappear_after_24_hours\"><\/span>They disappear after 24 hours<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The popular photo-sharing platform is introducing a new feature called &#8220;Fleets&#8221; that lets users post content that disappears after 24 hours. Twitter hopes to attract more attention by enabling users to post fleeting thoughts. It also hopes to increase engagement, especially given the competition from similar services on other platforms. The app&#8217;s executives have said that Fleets are a good way to capture random thoughts and encourage users to post them more often.<\/p>\n<p>The new feature lets people share ephemeral content that will not receive Likes or Replies. However, unlike other types of posts, a Fleet will not disappear after 24 hours. Twitter has already conducted trials in Brazil, Italy, South Korea, and India. While users liked the idea of fleets, there were some concerns about how to maintain accountability and avoid misinformation. However, Twitter said it is working on improving the feature.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_can_be_used_by_brands\"><\/span>They can be used by brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The new feature, Fleets on Twitter, enables brands to personalize their engagement with their audience. As a busy place, tweets may not always get noticed. A tweet that is more widely shared and has a greater level of awareness, however, is more likely to get noticed and generate more clicks, likes, and replies. This is how Twitter Fleets can help brands make an impact. Its simplicity and effectiveness make it an ideal tool for brands.<\/p>\n<p>Brands can use Fleets to update their followers on company news and events. They can also use Fleets for day-specific campaigns or to promote special events. Since Fleets disappear after 24 hours, they are great for testing different formats and creative ideas. They can also be used to showcase employees and executives, manufacturing, and how-to content. The benefits of using Fleets on Twitter are clear. Read on to discover how brands can use the feature to their advantage.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_can_be_used_by_individuals\"><\/span>They can be used by individuals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter is a social network that allows individuals and businesses to share content, or &#8220;fleets.&#8221; Individuals and businesses can use Fleets to post photos, videos, and other media, and reply to them as usual. There are many different ways to use Fleets, including weekly series, daily vlogs, and brand Q&amp;As. You can also use Twitter Fleets for shout-outs, daily or weekly posts, or brand takeovers.<\/p>\n<p>However, it is important to note that using the new feature will allow individuals and businesses to post pictures, videos, and reactions to tweets, but they won&#8217;t be visible for more than 24 hours. Twitter is working to fix these issues, and aims to make Fleets as accessible as possible. Until then, individual and business users should follow Twitter&#8217;s guidelines and don&#8217;t use the feature to engage in abusive behavior.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_are_similar_to_other_social_media_platforms_story_features\"><\/span>They are similar to other social media platforms&#8217; story features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like other social media platforms, Twitter&#8217;s new Fleet feature is a copycat of Instagram&#8217;s Story feature. Users will recognize it as a new type of photo and text sharing feature right away. After clicking on a photo, users can compose their Fleet and add more to it later. It is similar to the Story features on Facebook and Instagram, but Twitter has its own twist: Fleets are reusable. Users can add more photos, GIFs, videos, or even a link to other accounts.<\/p>\n<p>While the new feature is quite similar to Instagram&#8217;s story feature, it is completely different from its predecessor. Its feature is ephemeral, and disappears after 24 hours. Twitter, meanwhile, has been playing with new ways to interact with its users and is considering Fleets as a potential new feature for their story features. It&#8217;s worth noting that Twitter launched this feature unannounced, as Snapchat was the first to introduce the&#8217;story&#8217; feature.<\/p>\n<p> <iframe height=\"230\" width=\"411\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/Fb2-xQ2nNMY\" allowfullscreen=\"true\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Fleet on Twitter? What is a fleet on Twitter? This is a series of stories shared by a single person or brand on Twitter. They disappear after 24 hours. The story can have text, videos, gifs, or photos. You can reply to them, but you can only react if you have an open [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":50461,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Fleet on Twitter? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-fleet-on-twitter\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Fleet on Twitter?\" \/>\n<meta property=\"og:description\" content=\"What is Fleet on Twitter? What is a fleet on Twitter? 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