{"id":45944,"date":"2022-07-30T20:08:11","date_gmt":"2022-07-30T20:08:11","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=45944"},"modified":"2022-07-30T20:08:12","modified_gmt":"2022-07-30T20:08:12","slug":"how-many-people-have-dropped-twitter","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-many-people-have-dropped-twitter","title":{"rendered":"How Many People Have Dropped Twitter?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0843d95eba5\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a0843d95eba5\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0843d95eba5\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-many-people-have-dropped-twitter\/#How_Many_People_Have_Dropped_Twitter\" title=\"How Many People Have Dropped Twitter?\">How Many People Have Dropped Twitter?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-many-people-have-dropped-twitter\/#Changes_in_follower_counts\" title=\"Changes in follower counts\">Changes in follower counts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-many-people-have-dropped-twitter\/#Demographics_of_Twitters_user_base\" title=\"Demographics of Twitter&#8217;s user base\">Demographics of Twitter&#8217;s user base<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-many-people-have-dropped-twitter\/#Impact_of_Elon_Musks_takeover\" title=\"Impact of Elon Musk&#8217;s takeover\">Impact of Elon Musk&#8217;s takeover<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-many-people-have-dropped-twitter\/#Impact_of_Katy_Perrys_loss_of_15000_followers_in_48_hours\" title=\"Impact of Katy Perry&#8217;s loss of 15,000 followers in 48 hours\">Impact of Katy Perry&#8217;s loss of 15,000 followers in 48 hours<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Many_People_Have_Dropped_Twitter\"><\/span>How Many People Have Dropped Twitter?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" align=\"right\" src=\"https:\/\/i.imgur.com\/yBQ08mF.png\" alt=\"how many people have dropped twitter\" style=\"height:auto; max-height:359px; max-width:32% width:auto; margin:0px 10px;\">  <\/p>\n<p>In the last week, the following two politicians and celebrities have gained huge followings on Twitter: Ted Cruz and Marjorie Taylor Greene. Their followers increased at a rate ten times faster than the norm. Boris Johnson gained a further 10,000 followers, while former Labour leader Jeremy Corbyn lost 1,000. Some users believe Twitter is preparing to sell the site, while others speculate that it is just being used by a new crop of trolls. In response to these claims, Twitter has halted the growth of their &#8220;bot&#8221; accounts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Changes_in_follower_counts\"><\/span>Changes in follower counts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since Elon Musk bought Twitter, there have been wild swings in follower counts for prominent users. President Barack Obama and Katy Perry both lost over ten thousand followers, while conservative figures like Donald Trump Jr. gained over seven million. Meanwhile, the right-wingers have gained thousands of new followers in the last 24 hours. There are two main explanations for the sudden change in follower counts. One explanation is that Twitter&#8217;s algorithms have been cleaning up bot accounts that target prominent conservative voices.<\/p>\n<p>Many users complained about the sudden changes to follower counts after the company banned bots in June. Some even made it into a meme fest. The most popular Twitter accounts dropped 2% to their following totals. The biggest drop was experienced by Katy Perry, who dropped more than 200,000 followers overnight. Other prominent accounts that lost followers include Ellen DeGeneres, Rihanna, Justin Bieber, Taylor Swift, and Lady Gaga.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Demographics_of_Twitters_user_base\"><\/span>Demographics of Twitter&#8217;s user base<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In order to gain insight into Twitter&#8217;s user base, you should know the demographics of its users. Twitter is not known for publicly disclosing its total number of active users. However, according to a Pew Research Center study, around 8% of US online adults used Twitter. That&#8217;s around 22 million people in the US. Globally, the figure is probably much higher. The site has grown rapidly in recent years, with over 321 million active users.<\/p>\n<p>Compared to other social networks, Twitter&#8217;s user base is more educated. Users on the platform are more likely to be college-educated, with 42% of adults holding bachelor&#8217;s degrees and household incomes above $75,000 on average. Users of the social network also tend to be more affluent, and celebrity Twitter accounts typically have larger followings than the general population. But Twitter&#8217;s demographics aren&#8217;t perfect.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Impact_of_Elon_Musks_takeover\"><\/span>Impact of Elon Musk&#8217;s takeover<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The takeover of Twitter by Elon Musk has resulted in hundreds of thousands of people deactivating their accounts. Some of the biggest names in the world, including Barack Obama, Taylor Swift, and Katy Perry, have seen their follower counts plummet. Meanwhile, conservative Twitter users have grown in number, with far-right Brazilian leader Jair Bolsonaro gaining more than 90000 followers in a single day. Despite this, some Twitter users have remained active, maintaining a large following.<\/p>\n<p>With a lack of confidence in the future of the company, Twitter has already taken drastic measures. The company has pushed out its heads of revenue and product. It also instituted a hiring freeze, accelerated its efforts to attract new users, and diversified into e-commerce. In the end, it feels like Twitter is in limbo until the Musk issue is resolved.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Impact_of_Katy_Perrys_loss_of_15000_followers_in_48_hours\"><\/span>Impact of Katy Perry&#8217;s loss of 15,000 followers in 48 hours<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The biggest Twitter accounts lost more than two million followers over the weekend. In fact, nine of the 10 biggest accounts lost more than 2 million followers, a drop that doesn&#8217;t appear to be related to their initial numbers. Justin Timberlake and Britney Spears both lost 1.8 million overnight, while the corporate Twitter account of Twitter lost 7 million. In addition to the celebrities, the Kardashian clan has also seen a significant decline in popularity over the past week.<\/p>\n<p>Twitter has recently cracked down on locked accounts, which can drastically impact the number of followers a person has. The number of followers on a Twitter account can be misleading &#8211; some people have millions of followers while others have very few. The impact of Katy Perry&#8217;s loss of 15,000 followers in 48 hours is so big that even the US President lost thousands of followers overnight. In response to the sudden drop in popularity, Twitter announced that locked accounts would no longer be counted in follower counts.<\/p>\n<p> <iframe src=\"https:\/\/www.youtube.com\/embed\/P1XWGlPgGsE\" allowfullscreen=\"true\" height=\"235\" width=\"420\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Many People Have Dropped Twitter? In the last week, the following two politicians and celebrities have gained huge followings on Twitter: Ted Cruz and Marjorie Taylor Greene. Their followers increased at a rate ten times faster than the norm. Boris Johnson gained a further 10,000 followers, while former Labour leader Jeremy Corbyn lost 1,000. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":50551,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Many People Have Dropped Twitter? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-many-people-have-dropped-twitter\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Many People Have Dropped Twitter?\" \/>\n<meta property=\"og:description\" content=\"How Many People Have Dropped Twitter? 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