{"id":45784,"date":"2022-07-30T20:00:58","date_gmt":"2022-07-30T20:00:58","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=45784"},"modified":"2022-07-30T20:01:00","modified_gmt":"2022-07-30T20:01:00","slug":"what-is-a-twitter-professional-account","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-a-twitter-professional-account","title":{"rendered":"What is a Twitter Professional Account?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ec94b2bea0a\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69ec94b2bea0a\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ec94b2bea0a\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-a-twitter-professional-account\/#What_is_a_Twitter_Professional_Account\" title=\"What is a Twitter Professional Account?\">What is a Twitter Professional Account?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-a-twitter-professional-account\/#Set_up_a_Twitter_professional_account\" title=\"Set up a Twitter professional account\">Set up a Twitter professional account<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-a-twitter-professional-account\/#Set_up_a_Shop_module\" title=\"Set up a Shop module\">Set up a Shop module<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-a-twitter-professional-account\/#Promote_tweets\" title=\"Promote tweets\">Promote tweets<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-a-twitter-professional-account\/#Customize_your_audience\" title=\"Customize your audience\">Customize your audience<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_a_Twitter_Professional_Account\"><\/span>What is a Twitter Professional Account?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" style=\"height:auto; max-height:389px; max-width:40% width:auto; margin:0px 10px;\" src=\"https:\/\/i.imgur.com\/S9HwFg0.jpg\" alt=\"what is twitter professional account\" align=\"left\">  <\/p>\n<p>What is a Twitter Professional Account? Basically, a Twitter Professional Account is a Twitter account that displays specific business information, such as contact information and a description of your field. Twitter Professional Accounts can be used to advertise products and services, add a category that represents your industry, and display business hours. By becoming a Twitter Professional, you will also gain access to the Ads Ecosystem and future products. This article will walk you through the process of creating a Twitter Professional Account.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Set_up_a_Twitter_professional_account\"><\/span>Set up a Twitter professional account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Setting up a Twitter professional account is an easy process. There are a few things you should know, including the required information. Twitter is not actively monitoring these accounts. Businesses can apply to become one, and it&#8217;s free to do so. To get started, follow these steps. Then, choose a profile name, bio, and a profile picture. You will also need to verify your identity. Make sure you&#8217;re not posting as a fictional character or a parody account.<\/p>\n<p>The next step is to select a category for your account. Twitter has several categories you can choose from, so you&#8217;ll need to choose the one that best suits your business. There are also creator categories for artists, public figures, and influencers. You can change your category later if you want. Once you&#8217;ve made your choice, you&#8217;re ready to set up a Twitter professional account. You can access your account anytime by using your phone.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Set_up_a_Shop_module\"><\/span>Set up a Shop module<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You&#8217;ve probably seen ads for Shop Module on Facebook and Instagram but did you know that Twitter has also launched its own shopping option? The Shop Module allows you to display a carousel of products, including links to buy them. It is a beta version of this new feature and is only available to 12 businesses and IOS users in the US. Twitter is looking to deepen its partnership with businesses to build more features like Shop Module for its users.<\/p>\n<p>The Shop Module is one of the first modules for the new Twitter Professional Profile. This extension was previously available only to Twitter&#8217;s largest brands, but the company has been testing it with a small number of businesses, and is now open to everyone. In January of 2021, Twitter announced that it would launch Shop Module for users with iOS devices. Businesses can choose to use the Shop Module to promote their newsletters.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promote_tweets\"><\/span>Promote tweets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several ways to promote your tweets on Twitter. You can use the pinned tweet feature, which allows you to highlight a specific tweet. A pinned tweet can be published anytime and can be an excellent way to showcase a new product, upcoming event, or other important message. Another way to promote your tweets is to use them as a showcase of your brand&#8217;s values or to highlight a tweet that has resonated with a large audience. One thing to keep in mind, however, is that people may not read your bio, so make sure you do not overdo it.<\/p>\n<p>To promote your tweets, you must first create a Twitter profile. You can create a Twitter account for free by following people who have similar interests as yours. You can also promote your tweets by paying for advertisements on Twitter. Twitter will charge you when you receive a response from your ad. It&#8217;s possible to use Twitter advertising to grow your following, which will increase your brand awareness. Just remember that your strategy should not be set in stone and that you need to tweak it as your audience responds to it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customize_your_audience\"><\/span>Customize your audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are a creator, a business, or a freelance writer, you can now use Twitter&#8217;s professional account to showcase your work. This account allows you to customize your audience and offers a number of additional features. By creating a Twitter professional account, you can easily post updates, content, and advertisements that will appeal to your target audience. To customize your audience and reach more people, follow these steps.<\/p>\n<p>The first step to set up a Twitter professional account is to create a profile. You can select your desired audience by choosing from the many categories available. You can also select the goal of your promotion. Among them, you can choose to increase followers, engagement, or link clicks. The next step is to choose a budget and duration for your promotion. Then, wait for the engagement to start. As of this writing, Twitter hasn&#8217;t expanded its targeting options for professional accounts.<\/p>\n<p> <iframe frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/Qso1RWPTDVg\" allowfullscreen=\"true\" width=\"478\" height=\"267\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a Twitter Professional Account? What is a Twitter Professional Account? Basically, a Twitter Professional Account is a Twitter account that displays specific business information, such as contact information and a description of your field. Twitter Professional Accounts can be used to advertise products and services, add a category that represents your industry, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":50631,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Twitter Professional Account? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-a-twitter-professional-account\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Twitter Professional Account?\" \/>\n<meta property=\"og:description\" content=\"What is a Twitter Professional Account? 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