{"id":45695,"date":"2022-07-30T19:57:59","date_gmt":"2022-07-30T19:57:59","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=45695"},"modified":"2022-07-30T19:57:59","modified_gmt":"2022-07-30T19:57:59","slug":"how-to-set-up-a-twitter-business-account","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-set-up-a-twitter-business-account","title":{"rendered":"How to Set Up a Twitter Business Account"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69edf31518969\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69edf31518969\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69edf31518969\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-set-up-a-twitter-business-account\/#How_to_Set_Up_a_Twitter_Business_Account\" title=\"How to Set Up a Twitter Business Account\">How to Set Up a Twitter Business Account<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-set-up-a-twitter-business-account\/#Customizing_your_profile\" title=\"Customizing your profile\">Customizing your profile<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-set-up-a-twitter-business-account\/#Adding_a_profile_picture\" title=\"Adding a profile picture\">Adding a profile picture<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-set-up-a-twitter-business-account\/#Embedding_a_tweet\" title=\"Embedding a tweet\">Embedding a tweet<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-set-up-a-twitter-business-account\/#Tweeting_3-6_times_per_day\" title=\"Tweeting 3-6 times per day\">Tweeting 3-6 times per day<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-set-up-a-twitter-business-account\/#Using_direct_messages\" title=\"Using direct messages\">Using direct messages<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Set_Up_a_Twitter_Business_Account\"><\/span>How to Set Up a Twitter Business Account<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/oTRyzqu.png\" alt=\"how to set up a twitter business account\" style=\"max-width:33% margin:0px 10px; height:auto; width:auto; max-height:201px;\" align=\"left\"> <\/p>\n<p>Once you have registered for a Twitter business account, you should customize it with your business name and cover photo. In order to update your profile, click on your profile photo and choose &#8220;Edit profile.&#8221; Change your bio, name, location, and add relevant photos. Ideally, you should update your account between three and six times a day. Ensure your Twitter business account is updated frequently with relevant content. You can also include a link to your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customizing_your_profile\"><\/span>Customizing your profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When setting up a Twitter business account, you&#8217;ll want to customize several aspects of your account. One of the first things you need to do is decide which category to put your account under. Twitter offers two different categories for business accounts: business and creator. A business account is best for brands and retail shops, while a creator account is for artists, influencers, and public figures. Once you&#8217;ve decided on a category, you&#8217;ll need to choose a bio and a profile picture. You&#8217;ll also need to add a bio, a website, and relevant interests.<\/p>\n<p>If you&#8217;d like to post ads, you need to choose an image for your profile. The profile photo will appear in Tweets sent to your followers. It also gives your account a recognizable identity. When choosing a profile picture, keep in mind that the file size is limited to 700MB. It is also a good idea to select a photo that reflects your business and can encourage your followers to click through to your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_a_profile_picture\"><\/span>Adding a profile picture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When setting up a twitter business account, the profile picture will appear next to your username on every interaction. Choose a profile picture that highlights your business logo. Keep in mind that it will appear in a small circle, so your logo must still look great even if its corners are cropped. It should also be no larger than 2MB, although you can opt for a smaller one. Alternatively, you can choose a different photo to showcase your business&#8217;s brand.<\/p>\n<p>A profile picture will not only help identify your tweets to your followers, it will also add personality to your posts. A headshot is the most appropriate choice, though you can choose a different image if you prefer. Header images are great for highlighting your work, products, or events. You can also use your profile picture as a header image, if your Twitter business account doesn&#8217;t feature one.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Embedding_a_tweet\"><\/span>Embedding a tweet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are interested in adding an interactive feature to your website, you might be wondering how to embed a tweet on a Twitter business account. The process is simple: to embed a tweet on a website, simply open the tweet and click on the &#8220;more&#8221; link at the top right of the tweet. A drop-down menu will appear, which contains a short HTML code that you can copy and paste into your website. This can be done both on the website and on the mobile app.<\/p>\n<p>There are several benefits to embedding a tweet on a Twitter business account. This can increase overall traffic, reach, credibility, and popularity of your posts. However, it&#8217;s important to use a strategy that takes all these factors into consideration. Below are some of the advantages of embedding a tweet on a Twitter business account. If you embed a tweet on your website, make sure that the URL is accurate so that the audience can see the tweet.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tweeting_3-6_times_per_day\"><\/span>Tweeting 3-6 times per day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re struggling to find time to write, post, and monitor your Twitter business account, try using a social media management tool. RecurPost enables you to schedule tweets in advance, including time, date, and any special content. Once set, it will create variations of each tweet for you, allowing you to schedule as many as six times a day. For more tips, check out Edgar.<\/p>\n<p>Depending on your business and industry, best practices typically recommend Tweeting three to six times a day, but you may need to post more or less depending on your goals. The more frequent you post, the better, but remember that the shelf life of your tweets is short. Therefore, it&#8217;s best to spread them out throughout the day. Some brands have reached their target audience by Tweeting as many as 15 times per day.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_direct_messages\"><\/span>Using direct messages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In order to set up a Twitter business account, you will need to enable direct messages. By default, Twitter only allows you to receive direct messages from people you follow. To enable direct messages for everyone, change your security settings to &#8220;allow messages from anyone&#8221; and save. After you&#8217;ve enabled direct messages for your account, you can send links to private conversations from your public Tweets. You can also send direct messages from anywhere on the web.<\/p>\n<p>One thing to keep in mind is that Twitter has changed its direct message policy recently. You&#8217;ll want to opt-in to receive DMs. This will reduce the amount of friction you experience when you&#8217;re communicating with people. You&#8217;ll also want to create a separate support handle to receive customer complaints. After you&#8217;ve done that, you&#8217;ll be all set! However, don&#8217;t forget to follow Twitter rules regarding direct messages.<\/p>\n<p> <iframe height=\"275\" allowfullscreen=\"true\" width=\"492\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/w_QfszTktso\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Set Up a Twitter Business Account Once you have registered for a Twitter business account, you should customize it with your business name and cover photo. In order to update your profile, click on your profile photo and choose &#8220;Edit profile.&#8221; Change your bio, name, location, and add relevant photos. Ideally, you should [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":50678,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Set Up a Twitter Business Account - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-set-up-a-twitter-business-account\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set Up a Twitter Business Account\" \/>\n<meta property=\"og:description\" content=\"How to Set Up a Twitter Business Account Once you have registered for a Twitter business account, you should customize it with your business name and cover photo. 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