{"id":45349,"date":"2022-07-30T19:47:44","date_gmt":"2022-07-30T19:47:44","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=45349"},"modified":"2022-07-30T19:47:45","modified_gmt":"2022-07-30T19:47:45","slug":"how-to-find-out-what-people-are-saying-about-your-brand-on-twitter","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter","title":{"rendered":"How to Find Out What People Are Saying About Your Brand on Twitter"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e900d9d68c7\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e900d9d68c7\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e900d9d68c7\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter\/#How_to_Find_Out_What_People_Are_Saying_About_Your_Brand_on_Twitter\" title=\"How to Find Out What People Are Saying About Your Brand on Twitter\">How to Find Out What People Are Saying About Your Brand on Twitter<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter\/#Tweets\" title=\"Tweets\">Tweets<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter\/#Hashtags\" title=\"Hashtags\">Hashtags<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter\/#Searching_hashtags\" title=\"Searching hashtags\">Searching hashtags<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter\/#Using_social_media_monitoring_tools\" title=\"Using social media monitoring tools\">Using social media monitoring tools<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Find_Out_What_People_Are_Saying_About_Your_Brand_on_Twitter\"><\/span>How to Find Out What People Are Saying About Your Brand on Twitter<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/qu5QT9X.jpg\" style=\"max-height:362px; margin:0px 10px; width:auto; height:auto; max-width:33%\" align=\"left\" alt=\"brand managers find out what people are saying about their brand on twitter by\">  <\/p>\n<p>Social listening is an interesting exercise for brand managers. While marketers and brand managers believe that their brand voice is their own, it is important to know what your customers are saying about you. Social media has different content preferences and can help brand managers understand how customers feel about your brand. This article will explain how to find the conversation about your brand on Twitter. You will learn how to search hashtags, find tweets, and use social media monitoring tools.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tweets\"><\/span>Tweets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social listening is a useful tool for brand managers to discover what people are saying about their brand. While they may believe that they&#8217;ve defined the brand voice, many people find social media platforms to be quite different. The following three Twitter accounts will give brand managers an insight into what people are saying about their brand. If you want to get the most out of social media, follow these people to gain the most insight.<\/p>\n<p>Some celebrities began tweeting about their lives, sharing observations, and commentary. Stars such as Zendaya, who has over 21 million followers, tweeted at least once during each episode of her hit show &#8220;Euphoria.&#8221; The same goes for Kendrick Lamar, who tweeted during the announcement of his new album. Even celebrities started using Twitter to express themselves. During the Obama years, celebrities began to use it to make their opinions known.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hashtags\"><\/span>Hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hashtags are a great way for brand managers to find out what people are talking about their brand on Twitter. With the right hashtag tracking tools, they can monitor and act accordingly. Brand managers can easily track hashtags with the help of tools like Metricool. This online content planning tool integrates social media sites such as Twitter, Google My Business, YouTube, Twitch, and TikTok. The site displays hashtag research data for the last 7 days, and you can even schedule measurements for the future.<\/p>\n<p>Using hashtags to find out what people are talking about your brand on Twitter is a great way to gauge the sentiment of your followers. Use relevant hashtags to attract the right audience and avoid creating hashtags that aren&#8217;t relevant to your brand. For example, if you are a brand manager looking for workplace ideas, you can search for &#8220;workspace ideas&#8221; to find out who is using that type of workspace. In the social media world, the more people who are following a certain brand or user, the more influence they have.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Searching_hashtags\"><\/span>Searching hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using a social media monitoring tool to monitor conversations is essential for brand managers. Not only can these tools help them identify what people are saying about their brand, they also provide useful insights about the trends shaping their industry. One of these tools is Flick, which provides 40 hashtag suggestions for every search. It also offers detailed tables of the results, including metrics and sentiments. With Flick, brand managers can find out what people are saying about their brand on Twitter and make informed decisions about the marketing strategy.<\/p>\n<p>Hashtags are searchable words that group hundreds of tweets together. They help your content get noticed by increasing its exposure. Popular hashtags include #FollowFriday and #ThrowbackThursday, and many brands latch on to trending topics and use them to their advantage. But hashtags are not limited to popular topics. People can create their own hashtags to follow a particular trend.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_social_media_monitoring_tools\"><\/span>Using social media monitoring tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using social media monitoring tools to find out about what people are saying about your brand on Twitter can help you identify trends. Using these tools will allow you to filter out irrelevant comments or results, and they will alert you when mention volume is suddenly on the rise. If you&#8217;re looking for a tool that offers real-time analytics, then check out Buffer. Buffer is a social media management tool that includes built-in social monitoring.<\/p>\n<p>While using these tools, keep in mind that there are a number of challenges you must overcome. Using social media monitoring tools to find out what people are saying about your brand on Twitter can help you monitor your competition&#8217;s actions and determine how best to respond to customer inquiries. Using these tools can make the life of your community manager easier, while providing you with valuable insights to share with C-level executives.<\/p>\n<p> <iframe src=\"https:\/\/www.youtube.com\/embed\/7zR4IOO2418\" allowfullscreen=\"true\" width=\"447\" height=\"250\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Find Out What People Are Saying About Your Brand on Twitter Social listening is an interesting exercise for brand managers. While marketers and brand managers believe that their brand voice is their own, it is important to know what your customers are saying about you. Social media has different content preferences and can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":50851,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Find Out What People Are Saying About Your Brand on Twitter - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Find Out What People Are Saying About Your Brand on Twitter\" \/>\n<meta property=\"og:description\" content=\"How to Find Out What People Are Saying About Your Brand on Twitter Social listening is an interesting exercise for brand managers. While marketers and brand managers believe that their brand voice is their own, it is important to know what your customers are saying about you. Social media has different content preferences and can [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-30T19:47:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-30T19:47:45+00:00\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Find-Out-What-People-Are-Saying-About-Your-Brand-on-Twitter_45349.svg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter\",\"name\":\"How to Find Out What People Are Saying About Your Brand on Twitter - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-30T19:47:44+00:00\",\"dateModified\":\"2022-07-30T19:47:45+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Find Out What People Are Saying About Your Brand on Twitter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Find Out What People Are Saying About Your Brand on Twitter - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter","og_locale":"en_US","og_type":"article","og_title":"How to Find Out What People Are Saying About Your Brand on Twitter","og_description":"How to Find Out What People Are Saying About Your Brand on Twitter Social listening is an interesting exercise for brand managers. While marketers and brand managers believe that their brand voice is their own, it is important to know what your customers are saying about you. Social media has different content preferences and can [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter","og_site_name":"Zeru","article_published_time":"2022-07-30T19:47:44+00:00","article_modified_time":"2022-07-30T19:47:45+00:00","author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_image":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Find-Out-What-People-Are-Saying-About-Your-Brand-on-Twitter_45349.svg","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter","url":"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter","name":"How to Find Out What People Are Saying About Your Brand on Twitter - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-30T19:47:44+00:00","dateModified":"2022-07-30T19:47:45+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-find-out-what-people-are-saying-about-your-brand-on-twitter#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Find Out What People Are Saying About Your Brand on Twitter"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/45349"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=45349"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/45349\/revisions"}],"predecessor-version":[{"id":45357,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/45349\/revisions\/45357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/50851"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=45349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=45349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=45349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}