{"id":42597,"date":"2022-07-30T16:53:52","date_gmt":"2022-07-30T16:53:52","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=42597"},"modified":"2022-07-30T16:53:52","modified_gmt":"2022-07-30T16:53:52","slug":"how-to-promote-a-video-on-youtube-2","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2","title":{"rendered":"How to Promote a Video on YouTube"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69edaa6da7504\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69edaa6da7504\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69edaa6da7504\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2\/#How_to_Promote_a_Video_on_YouTube\" title=\"How to Promote a Video on YouTube\">How to Promote a Video on YouTube<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2\/#TikTok\" title=\"TikTok\">TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2\/#Increasing_view_duration\" title=\"Increasing view duration\">Increasing view duration<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2\/#Creating_custom_thumbnails\" title=\"Creating custom thumbnails\">Creating custom thumbnails<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2\/#Creating_mini_video_teasers\" title=\"Creating mini video teasers\">Creating mini video teasers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2\/#Creating_an_end_screen\" title=\"Creating an end screen\">Creating an end screen<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Promote_a_Video_on_YouTube\"><\/span>How to Promote a Video on YouTube<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" alt=\"how to promote a video on youtube\" style=\"margin:0px 10px; height:auto; width:auto; max-width:29% max-height:354px;\" src=\"https:\/\/i.imgur.com\/tPsddH2.png\" align=\"right\">  <\/p>\n<p>If you&#8217;re trying to get more organic views for your YouTube video, targeting relevant keywords will increase your chances of a high ranking in search engines. Targeting relevant keywords is critical because it educates viewers and search engines alike. Use a keyword planner to check how many videos are currently trending on YouTube. Tags are also crucial to your video&#8217;s success. YouTube uses these tags to identify the video content and determine what the algorithm should expect from it. Make sure your tags accurately capture the essence of your video and utilize short-tail SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok\"><\/span>TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are thinking of using TikTok to promote your video on YouTube, you are in the right place. This app has a massive user base and will help you gain more exposure. Besides YouTube, you can also use it to create a mini trailer and share it with your TikTok followers. If you make your video entertaining, it will encourage more viewers to check out your YouTube channel.<\/p>\n<p>If you&#8217;re thinking of making a TikTok video, you need to know that you should keep it short and sweet. You should aim for a length of 10 to 17 seconds. This will make it more likely that people watch your video to the end. Make sure you post your video on TikTok at least once a day if you want to gain more exposure. To reach a large audience, add hashtags to your video. This way, people who are interested in your topic will see your video.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Increasing_view_duration\"><\/span>Increasing view duration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re looking to increase the number of views on your video, you should consider storytelling. Increasing the amount of time viewers watch a video will increase its popularity, especially if it is entertaining or informative. This type of content will require you to present the story in a unique way. Working with like-minded people can help you expand your audience and increase the number of views. Here are some ideas for storytelling.<\/p>\n<p>The first tip for boosting your YouTube view duration is to post your video at the right time. Ideally, you should post it in the middle of the day, or mid-afternoon on weekdays. Testing various factors, including timing, storytelling techniques, and keywords, can help you improve the overall quality of your videos. If you have a high-quality video, you should aim for a minimum of 50% view duration.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_custom_thumbnails\"><\/span>Creating custom thumbnails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many benefits to creating custom thumbnails for your videos. They will help people to click on your videos and increase your popularity. You can create them in the settings of your YouTube video. Make it exciting, colorful, and personalized. I&#8217;m a Bay Area native and former UCLA student. I love playing the ukulele, traveling, and occasionally daylighting as a senior. I&#8217;m going to share some of my favorite tips and tricks for creating an effective thumbnail.<\/p>\n<p>First, you&#8217;ll want to choose an appropriate title for your video. Make sure it accurately describes your video. People don&#8217;t like to click on irrelevant or misleading titles. Also, your title should be accurate, so it&#8217;s important to think outside the box. Be creative and unique, but keep it short. YouTube uses the length of your video to surface content to viewers. Choosing a descriptive title will help your video stand out in the search results and help viewers understand its value.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_mini_video_teasers\"><\/span>Creating mini video teasers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the easiest ways to promote a video on YouTube is to create mini video teasers. These videos can be anywhere from three to thirty seconds long and are designed to catch viewers&#8217; attention and build interest in your brand. You should also create them with high-quality footage and high-quality transitions, as your teaser video only has a few seconds to make a lasting impression.<\/p>\n<p>If you want your videos to appear in these cards, you can set them to pop up whenever your viewers watch a video. You can use them to direct viewers to another video or playlist, ask them what they want to see more of, or present a call-to-action. These cards will appear as a rectangle box in the right hand corner of the video. When you embed a YouTube video into your website or blog, you must verify your account to avoid having your video watermarked.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_an_end_screen\"><\/span>Creating an end screen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating an end screen to promote a YouTube video is simple. There are a few steps that you can take to make it look better. The first step is to create a background for the end screen. After you have created the background, you should choose which elements will be shown on the end screen. You will want to have two preview areas and a channel logo in the middle. After you have chosen these elements, you can adjust their timing and where they appear on the video.<\/p>\n<p>Once you have decided on your end screen, it is time to create it. Remember that a good end screen should be visually appealing and have minimal text or CTAs. Make sure that it matches the brand of your channel and persona. It should not look cluttered or out of place. You should also study the performance of your end screen in YouTube analytics so you can make changes that will achieve your goals.<\/p>\n<p> <iframe height=\"257\" src=\"https:\/\/www.youtube.com\/embed\/GTdsB8i_syA\" frameborder=\"0\" width=\"459\" allowfullscreen=\"true\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Promote a Video on YouTube If you&#8217;re trying to get more organic views for your YouTube video, targeting relevant keywords will increase your chances of a high ranking in search engines. Targeting relevant keywords is critical because it educates viewers and search engines alike. Use a keyword planner to check how many videos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42610,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Promote a Video on YouTube - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote a Video on YouTube\" \/>\n<meta property=\"og:description\" content=\"How to Promote a Video on YouTube If you&#8217;re trying to get more organic views for your YouTube video, targeting relevant keywords will increase your chances of a high ranking in search engines. Targeting relevant keywords is critical because it educates viewers and search engines alike. Use a keyword planner to check how many videos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-30T16:53:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Promote-a-Video-on-YouTube_42597.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2\",\"name\":\"How to Promote a Video on YouTube - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-30T16:53:52+00:00\",\"dateModified\":\"2022-07-30T16:53:52+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Promote a Video on YouTube\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Promote a Video on YouTube - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2","og_locale":"en_US","og_type":"article","og_title":"How to Promote a Video on YouTube","og_description":"How to Promote a Video on YouTube If you&#8217;re trying to get more organic views for your YouTube video, targeting relevant keywords will increase your chances of a high ranking in search engines. Targeting relevant keywords is critical because it educates viewers and search engines alike. Use a keyword planner to check how many videos [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2","og_site_name":"Zeru","article_published_time":"2022-07-30T16:53:52+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Promote-a-Video-on-YouTube_42597.jpg","type":"image\/jpeg"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2","url":"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2","name":"How to Promote a Video on YouTube - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-30T16:53:52+00:00","dateModified":"2022-07-30T16:53:52+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-promote-a-video-on-youtube-2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Promote a Video on YouTube"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/42597"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=42597"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/42597\/revisions"}],"predecessor-version":[{"id":42599,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/42597\/revisions\/42599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/42610"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=42597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=42597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=42597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}