{"id":41914,"date":"2022-07-30T16:19:37","date_gmt":"2022-07-30T16:19:37","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=41914"},"modified":"2022-07-30T16:19:37","modified_gmt":"2022-07-30T16:19:37","slug":"how-youtube-works","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-youtube-works","title":{"rendered":"How YouTube Works"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f71a2236924\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f71a2236924\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f71a2236924\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-youtube-works\/#How_YouTube_Works\" title=\"How YouTube Works\">How YouTube Works<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-youtube-works\/#Video_thumbnails\" title=\"Video thumbnails\">Video thumbnails<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-youtube-works\/#Searching_on_YouTube\" title=\"Searching on YouTube\">Searching on YouTube<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-youtube-works\/#Suggested_videos\" title=\"Suggested videos\">Suggested videos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-youtube-works\/#Video_completion_history\" title=\"Video completion history\">Video completion history<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-youtube-works\/#Video_quality\" title=\"Video quality\">Video quality<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/how-youtube-works\/#Video_length\" title=\"Video length\">Video length<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/how-youtube-works\/#Video_rating\" title=\"Video rating\">Video rating<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_YouTube_Works\"><\/span>How YouTube Works<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" alt=\"how youtube works\" align=\"left\" src=\"https:\/\/i.imgur.com\/2lOoicP.png\" style=\"margin:0px 10px; max-height:270px; width:auto; max-width:32% height:auto;\">  <\/p>\n<p>YouTube is an online video platform that allows users to share and discover videos. The videos you watch can be free or pay for a subscription. YouTube uses view velocity to determine rankings and accounts for the number of active subscribers. It also delivers tailored videos to subscribers through notifications. You can opt to receive some or all notifications or turn off notifications altogether. To subscribe to YouTube, simply tap the bell icon next to the subscribe button. In the next step, you will receive a series of notifications every day.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_thumbnails\"><\/span>Video thumbnails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The visual representation of your YouTube video thumbnail is vital if you want to get noticed by viewers. A great thumbnail is not just a photo of your video, but a representation of the brand. Keep in mind that your thumbnails should not be too small nor too dense. Use negative space and white space wisely to convey the right message. Try using the rule of thirds, and avoid using text that is out of context or obtrusive.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Searching_on_YouTube\"><\/span>Searching on YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you&#8217;re looking for a specific topic, search on YouTube. While YouTube does have its own search engine, users will often search for videos in different ways. For example, people searching for &#8220;how to&#8221; content are most likely to search for videos. In general, videos have a higher CTR than non-video results, so searchers will be more likely to find something of interest if they get a high CTR.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Suggested_videos\"><\/span>Suggested videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You might have noticed that YouTube suggests videos are often more successful than search results. This is because viewers tend to spend around 40 minutes watching suggested videos instead of searching for them. The algorithms that YouTube uses for this feature track user behavior and use a real-time feedback report to recommend the most relevant videos to each viewer. The suggested videos can be any type of video and are based on the title, thumbnail, description and engagement. If you want to increase your views, you should make sure to optimize your video title and thumbnail.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_completion_history\"><\/span>Video completion history<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using YouTube video completion history can help you identify which videos your audience will like most. YouTube can use this information to display suggested videos next to your video or below your video. These recommendations are based on your viewing history, not what you&#8217;re currently watching. The metric also helps you track your video&#8217;s success. For example, if you&#8217;re watching a video that takes an average of 8 minutes to complete, your relativeRetentionPerformance metric is greater than 0.5.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_quality\"><\/span>Video quality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most frustrating aspects of watching YouTube videos on mobile devices is the video quality. Video quality is often lower on tablets and mobile devices. As a result, the content doesn&#8217;t look crisp as it should. Luckily, YouTube offers several options for improving video quality. Below are some tips to improve YouTube video quality. To make your videos look better, use these tips to optimize video quality on mobile devices. You can improve your video quality on mobile devices and still enjoy watching them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_length\"><\/span>Video length<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube video length has become an increasingly important consideration for content creators. While some video lengths are perfectly acceptable, there are other formats that need longer attention spans. This article will look at the optimal length for YouTube videos and how long each format requires. Whether you&#8217;re creating a video to teach someone how to tie a tie, or you&#8217;re looking for a gripping instructional tutorial, here are some guidelines to follow. Hopefully, these tips will help you create a YouTube video that will have the most viewers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_rating\"><\/span>Video rating<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube video rating is a new experiment that&#8217;s affecting how content is monetized. Unlike traditional video rating, creators can&#8217;t edit their answers once they&#8217;ve submitted them. If the content rating doesn&#8217;t fit YouTube&#8217;s guidelines, the video may never be monetized. However, creators can use this feature to help ensure that their content is suitable for a wide audience. There are some guidelines to remember when completing the rating process.<\/p>\n<p> <iframe src=\"https:\/\/www.youtube.com\/embed\/OqQk7kLuaK4\" width=\"449\" allowfullscreen=\"true\" frameborder=\"0\" height=\"251\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How YouTube Works YouTube is an online video platform that allows users to share and discover videos. The videos you watch can be free or pay for a subscription. YouTube uses view velocity to determine rankings and accounts for the number of active subscribers. It also delivers tailored videos to subscribers through notifications. You can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42956,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How YouTube Works - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-youtube-works\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How YouTube Works\" \/>\n<meta property=\"og:description\" content=\"How YouTube Works YouTube is an online video platform that allows users to share and discover videos. The videos you watch can be free or pay for a subscription. 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