{"id":41877,"date":"2022-07-30T16:16:18","date_gmt":"2022-07-30T16:16:18","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=41877"},"modified":"2022-07-30T16:16:19","modified_gmt":"2022-07-30T16:16:19","slug":"how-to-advertise-your-youtube-channel","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-advertise-your-youtube-channel","title":{"rendered":"How to Advertise Your YouTube Channel"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2ebf8ba8c8\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f2ebf8ba8c8\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2ebf8ba8c8\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-advertise-your-youtube-channel\/#How_to_Advertise_Your_YouTube_Channel\" title=\"How to Advertise Your YouTube Channel\">How to Advertise Your YouTube Channel<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-advertise-your-youtube-channel\/#Build_an_email_list_of_just_your_YouTube_subscribers\" title=\"Build an email list of just your YouTube subscribers\">Build an email list of just your YouTube subscribers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-advertise-your-youtube-channel\/#Create_a_self-branded_overlay_on_your_videos\" title=\"Create a self-branded overlay on your videos\">Create a self-branded overlay on your videos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-advertise-your-youtube-channel\/#Promote_your_videos_on_social_media\" title=\"Promote your videos on social media\">Promote your videos on social media<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Advertise_Your_YouTube_Channel\"><\/span>How to Advertise Your YouTube Channel<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" alt=\"how to advertise your youtube channel\" style=\"height:auto; margin:0px 10px; max-height:293px; max-width:33% width:auto;\" align=\"right\" src=\"https:\/\/i.imgur.com\/JA7Fymn.png\"> <\/p>\n<p>In order to make your YouTube channel more credible, you must follow certain rules and guidelines. You must include targeted keywords in the video description, ideally not more than 15 words. YouTube also appreciates your video description if you include category and keyword inclusions. Including your video tags and categories helps YouTube sort your videos in the right category and sort the results for your target audience. Following these guidelines is also good for credibility. You should also include your website link in the video description.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_an_email_list_of_just_your_YouTube_subscribers\"><\/span>Build an email list of just your YouTube subscribers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several ways to build an email list of just your YouTube subscribers. One of them is to use YouTube Cards. YouTube Card users can opt in to your channel by entering their email addresses in the &#8220;subscribe&#8221; section. Once they subscribe, they&#8217;ll automatically receive emails from you every day. The benefits of this are numerous, and you can even use the email addresses to send out special offers and discounts.<\/p>\n<p>If you aren&#8217;t aware of the benefits of building an email list of just your YouTube subscribers, you&#8217;re missing out on a huge opportunity. This second largest search engine is a gold mine of potential leads for business owners. YouTube is the third most popular website behind Facebook and Google. YouTube viewers watch 3.25 billion hours of videos per month. And because YouTube channels can attract a massive audience, email subscribers are a crucial part of their marketing strategy.<\/p>\n<p>If you have a video channel, consider sending a single page PDF to your YouTube subscribers. This will quickly grow your list. But keep in mind that people who receive free PDFs may unsubscribe later on. Creating an email course is a much better way to increase the chances of retaining subscribers. Ryan Holiday, a timelapse\/hyperlapse photographer, is currently pitching a free three-day team building course.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_self-branded_overlay_on_your_videos\"><\/span>Create a self-branded overlay on your videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you&#8217;re thinking about how to advertise your YouTube channel, you may be wondering how to go about creating a self-branded overlay. Overlays are small text windows that appear at the bottom of your videos, and they&#8217;re not always effective at capturing the attention of your viewers. Plus, they&#8217;re often at odds with the content of the video. The best way to avoid this problem is to create an overlay that is not only self-branded but also appropriate for the type of content you&#8217;re producing.<\/p>\n<p>When creating an overlay, use the keywords that describe your video, and use a mix of 1-2 term and head keywords. While you&#8217;re on YouTube, you can use up to 5,000 characters in the description, only a small portion of it will be shown in the search results. Try front-loading the most relevant information, and make sure it is at least 100 words long.<\/p>\n<p>A good self-branded overlay works best in conjunction with YouTube videos. These overlays help you retain viewers and keep your videos fresh. When creating one, be sure to include your bio and company information. Keep it brief and simple so people don&#8217;t get confused and click away. If you&#8217;re looking for a professional option, try Bannersnack. They have online banner covers and CTAs that you can embed into your videos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promote_your_videos_on_social_media\"><\/span>Promote your videos on social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook is a powerful platform for promoting your YouTube channel. Its 355 million active users make it a great choice for social media marketing. Twitter is a less formal option, but it still allows you to promote your YouTube channel. In contrast to Facebook posts, tweets have a shorter lifespan. By using the right hashtags, you can easily attract the attention of your target audience. You can also create specific playlists and series.<\/p>\n<p>The hashtags you choose should reflect your niche. For example, you can target foodies with food-related hashtags. With 1.1 million followers, this account uses relevant hashtags to attract a target audience. It also includes a link to its YouTube channel in its bio. To increase the number of likes, make sure you use relevant hashtags. Another way to get your videos noticed is by reposting others&#8217; content.<\/p>\n<p>Instagram is another great platform for social media marketing. With the help of Instagram, you can post a link to your YouTube channel. This way, your viewers can click on the link in the story and view your video. In the case of Facebook, you can also promote your YouTube channel on Facebook. In addition, you can also use Instagram stories to highlight your videos. They can provide your viewers with a unique and entertaining way to learn more about your channel.<\/p>\n<p> <iframe src=\"https:\/\/www.youtube.com\/embed\/GTdsB8i_syA\" width=\"366\" frameborder=\"0\" allowfullscreen=\"true\" height=\"204\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Advertise Your YouTube Channel In order to make your YouTube channel more credible, you must follow certain rules and guidelines. You must include targeted keywords in the video description, ideally not more than 15 words. YouTube also appreciates your video description if you include category and keyword inclusions. Including your video tags and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42975,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Advertise Your YouTube Channel - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-advertise-your-youtube-channel\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Advertise Your YouTube Channel\" \/>\n<meta property=\"og:description\" content=\"How to Advertise Your YouTube Channel In order to make your YouTube channel more credible, you must follow certain rules and guidelines. 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