{"id":41753,"date":"2022-07-30T16:13:05","date_gmt":"2022-07-30T16:13:05","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=41753"},"modified":"2022-07-30T16:13:06","modified_gmt":"2022-07-30T16:13:06","slug":"how-to-use-the-description-box-in-youtube-to-increase-viewer-engagement-and-generate-sales","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-use-the-description-box-in-youtube-to-increase-viewer-engagement-and-generate-sales","title":{"rendered":"How to Use the Description Box in YouTube to Increase Viewer Engagement and Generate Sales"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a31288f2459c\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a31288f2459c\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a31288f2459c\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-use-the-description-box-in-youtube-to-increase-viewer-engagement-and-generate-sales\/#How_to_Use_the_Description_Box_in_YouTube_to_Increase_Viewer_Engagement_and_Generate_Sales\" title=\"How to Use the Description Box in YouTube to Increase Viewer Engagement and Generate Sales\">How to Use the Description Box in YouTube to Increase Viewer Engagement and Generate Sales<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-use-the-description-box-in-youtube-to-increase-viewer-engagement-and-generate-sales\/#Adding_a_description_to_a_YouTube_video\" title=\"Adding a description to a YouTube video\">Adding a description to a YouTube video<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-use-the-description-box-in-youtube-to-increase-viewer-engagement-and-generate-sales\/#Adding_a_link_to_your_channel\" title=\"Adding a link to your channel\">Adding a link to your channel<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-use-the-description-box-in-youtube-to-increase-viewer-engagement-and-generate-sales\/#Adding_a_call-to-action\" title=\"Adding a call-to-action\">Adding a call-to-action<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-use-the-description-box-in-youtube-to-increase-viewer-engagement-and-generate-sales\/#Creating_a_template\" title=\"Creating a template\">Creating a template<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Use_the_Description_Box_in_YouTube_to_Increase_Viewer_Engagement_and_Generate_Sales\"><\/span>How to Use the Description Box in YouTube to Increase Viewer Engagement and Generate Sales<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/USUeKZT.png\" align=\"right\" alt=\"where is description box in youtube\" style=\"margin:0px 10px; max-width:32% height:auto; max-height:364px; width:auto;\">  <\/p>\n<p>The description box on YouTube consists of the first five lines and a link to your website. Your description box is an excellent place to include an index of related content &#8211; but not every affiliate link! You have a maximum of 1000 characters in your description box, so don&#8217;t be tempted to fill it with too many affiliate links. If you can&#8217;t get to 300 words, try to stick to 100 to 200 words, but don&#8217;t overdo it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_a_description_to_a_YouTube_video\"><\/span>Adding a description to a YouTube video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the easiest ways to attract more viewers to a YouTube video is by adding a detailed description. A description can provide valuable information about the content of the video, and it can also entice viewers to watch the entire video. A description may also contain links to the video&#8217;s social media channels and other content. By following these simple tips, you can attract more viewers to your video. Read on for more information.<\/p>\n<p>Make sure to use relevant keywords in the description. YouTube allows you to add up to 15 hashtags for each video. This will help your video to appear in search results and increase your overall exposure. In addition to keyword-rich descriptions, you should include calls to action. You can add your call-to-actions in both the video&#8217;s description and title. You can edit your video&#8217;s description in YouTube Studio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_a_link_to_your_channel\"><\/span>Adding a link to your channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adding a link to your YouTube channel&#8217;s description box can boost your video&#8217;s ranking in search engines and increase viewer engagement. In addition to increasing your video&#8217;s ranking, including a link to your website can make your content more search engine-friendly. YouTube truncates description boxes to the first 200 characters. You can, however, make sure that the link is not obscured or difficult to find.<\/p>\n<p>The third tab at the top of the page is called Basic Info. Here, you can edit the URL of your channel and your social profiles. Alternatively, you can add a link to your personal website, social media profile, or TikTok account. Once you&#8217;re done with these steps, you can save and publish the changes to your account. To add a link to your YouTube channel description box, navigate to the &#8220;About&#8221; page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_a_call-to-action\"><\/span>Adding a call-to-action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adding a call-to-action to your YouTube video is a simple yet effective way to increase your audience and generate sales. Instead of having a pop-up CTA at the end of your video, consider adding a call-to-action in your description box. Many viewers skim through the description before diving into your video. It gives them a sense of context and lets them know what to do next. It can be anything from subscribing to visiting your website or buying a product.<\/p>\n<p>YouTube ads can be added to ad groups or created from scratch. The call-to-action can be a website redirection button, a subscription button, or a subscription button. YouTube creators can also use the End-screen and Cards as call-to-action options. Another option is YT Ads. In either case, a call-to-action should be visible in the video and be easy for users to find.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_template\"><\/span>Creating a template<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using a template for the description box of your YouTube videos is a great way to optimize your video content and cut down on the time it takes to upload it. The description box is a good place to add keywords and tweak your wording to fit your brand. Here are 3 key elements of an effective description:<\/p>\n<p>First, you must make sure the description box contains important information. Make it as informative and entertaining as possible. This will encourage viewers to subscribe to your channel and watch your videos. Include links to your website, if applicable. And do not forget to mention the upload schedule. There is no specific formula to write a description box for your YouTube videos, so make it as informative and compelling as possible. By following the guidelines above, you will be able to make your YouTube videos stand out amongst your competitors.<\/p>\n<p>The template for your description box should include hyperlinks to your social media profiles, your links, and any other information you want people to know about you. Use the same template for your videos of similar types. For example, if you&#8217;re putting up a how-to video, your description box should contain two short sentences that describe the tutorial, followed by a call-to-action link to merchandise or other social media channels. Using a template will not only save you time, but it will also ensure that your videos&#8217; descriptions remain on-brand and relevant. Additionally, more people are searching for YouTube movies in Google search. The result is that combining key phrases is highly beneficial to your video&#8217;s discovery and ranking in search results.<\/p>\n<p> <iframe width=\"493\" src=\"https:\/\/www.youtube.com\/embed\/ob8JBfnjhMk\" allowfullscreen=\"true\" height=\"276\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Use the Description Box in YouTube to Increase Viewer Engagement and Generate Sales The description box on YouTube consists of the first five lines and a link to your website. Your description box is an excellent place to include an index of related content &#8211; but not every affiliate link! You have a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":43035,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use the Description Box in YouTube to Increase Viewer Engagement and Generate Sales - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-use-the-description-box-in-youtube-to-increase-viewer-engagement-and-generate-sales\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use the Description Box in YouTube to Increase Viewer Engagement and Generate Sales\" \/>\n<meta property=\"og:description\" content=\"How to Use the Description Box in YouTube to Increase Viewer Engagement and Generate Sales The description box on YouTube consists of the first five lines and a link to your website. 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