{"id":4089,"date":"2022-07-10T12:38:34","date_gmt":"2022-07-10T12:38:34","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=4089"},"modified":"2022-07-10T12:38:34","modified_gmt":"2022-07-10T12:38:34","slug":"what-is-instagram","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-instagram","title":{"rendered":"What Is Instagram?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0fdfc21824b\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a0fdfc21824b\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0fdfc21824b\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram\/#What_Is_Instagram\" title=\"What Is Instagram?\">What Is Instagram?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram\/#Instagram_is_a_video_and_photo-sharing_social_network\" title=\"Instagram is a video and photo-sharing social network\">Instagram is a video and photo-sharing social network<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram\/#Its_a_simplified_version_of_Facebook\" title=\"It&#8217;s a simplified version of Facebook\">It&#8217;s a simplified version of Facebook<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram\/#Its_popular_among_older_age_groups\" title=\"It&#8217;s popular among older age groups\">It&#8217;s popular among older age groups<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram\/#It_has_excellent_ad_targeting\" title=\"It has excellent ad targeting\">It has excellent ad targeting<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_Is_Instagram\"><\/span>What Is Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/vYZWPZu.jpg\" alt=\"what is instagram\">  <\/p>\n<p>If you&#8217;re new to social media, you may be asking yourself: what is Instagram? This photo and video-sharing network is a simplified version of Facebook, popular among the older age groups, and offers excellent ad targeting. Keeping these features in mind, we&#8217;ve broken down Instagram&#8217;s key features and advantages. Continue reading to learn more. Ultimately, Instagram is a great way to promote your business. But how do you get started?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_is_a_video_and_photo-sharing_social_network\"><\/span>Instagram is a video and photo-sharing social network<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once a square photo-sharing app, Instagram is quickly moving into the entertainment space. It&#8217;s not just a photo-sharing app anymore; the social network is looking to take on YouTube and TikTok in the video-sharing category. This means more recommendations and a full screen experience for videos. However, the future of the app is unclear. Read on for a few things you should know about this latest change.<\/p>\n<p>Founded in 2010, Instagram is a photo and video-sharing social network. Originally developed for the iOS operating system, the social network has since been available for Android devices, desktop computers, and even TVs. Since its launch, Instagram has been a sensation, garnering the approval of current users and investors. In 2012, Facebook acquired the social network for $1 billion, making it one of the most popular social networks in the world.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_a_simplified_version_of_Facebook\"><\/span>It&#8217;s a simplified version of Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest differences between Facebook and Instagram is that both use photo sharing to communicate with followers. Facebook has a more robust messaging system and offers more privacy and features, but Instagram is a simpler, visual platform. People can share pictures and videos without bothering their followers, and they can also crosspost to other social media sites. The platform has a robust direct messaging system that enables users to chat privately with people they follow.<\/p>\n<p>Once you&#8217;ve signed up for an account, you&#8217;ll want to follow some people. Luckily, Instagram allows you to follow people without having to be connected to their account. You can browse through users by tapping their profile picture, and find others to follow. You can also search by username to find people. The interface of the app is less like Facebook than Twitter, but it is easy to navigate and simple to find people to follow.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_popular_among_older_age_groups\"><\/span>It&#8217;s popular among older age groups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While the younger generation has been the most frequent user of Instagram, older users are catching on. About 16% of Instagram users are aged 35-44. While the social network started as a platform for college students, it is now being used by a variety of age groups. In fact, there are even studies that show that Instagram has become popular among older generations. If you&#8217;re interested in a new social media platform for older users, Instagram is a good choice.<\/p>\n<p>However, the younger generations have less money than the older groups. While older adults are more likely to use Facebook, Instagram&#8217;s user base is younger. Younger managers are often paid less than their older counterparts. If they&#8217;re looking to advertise, a younger user might be more likely to purchase a product. The younger crowd is also more likely to use Instagram to share photos and videos, which may be beneficial for a business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_has_excellent_ad_targeting\"><\/span>It has excellent ad targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With its cross-platform capabilities and excellent ad targeting, Instagram is a popular advertising platform. Its users are more likely to view videos and pictures of products they may be interested in. The platform offers a variety of ad types to target different demographics. Depending on your goals and budget, you can choose to target specific operating systems and mobile devices. For example, if you&#8217;re targeting people who are nearby your promoted location, you can choose to display ads only on iPhones.<\/p>\n<p>One of the benefits of Instagram&#8217;s ad targeting is its ability to spark an active conversation. With ads shown to audiences who are most likely to interact, they can gauge whether or not a product or service will be popular. This increased newsfeed usage translates to more real estate for sponsored ads, and can lower costs. Instagram has one of the best audience targeting algorithms in the industry. To make the most of it, you can set conversion objectives for your ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is Instagram? If you&#8217;re new to social media, you may be asking yourself: what is Instagram? This photo and video-sharing network is a simplified version of Facebook, popular among the older age groups, and offers excellent ad targeting. Keeping these features in mind, we&#8217;ve broken down Instagram&#8217;s key features and advantages. Continue reading to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Instagram? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Instagram?\" \/>\n<meta property=\"og:description\" content=\"What Is Instagram? If you&#8217;re new to social media, you may be asking yourself: what is Instagram? 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