{"id":40133,"date":"2022-07-30T15:16:15","date_gmt":"2022-07-30T15:16:15","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=40133"},"modified":"2022-07-30T15:16:16","modified_gmt":"2022-07-30T15:16:16","slug":"how-much-does-facebook-pay-for-views","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views","title":{"rendered":"How Much Does Facebook Pay For Views?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e342f48db90\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e342f48db90\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e342f48db90\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views\/#How_Much_Does_Facebook_Pay_For_Views\" title=\"How Much Does Facebook Pay For Views?\">How Much Does Facebook Pay For Views?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views\/#ThruPlay_optimization\" title=\"ThruPlay optimization\">ThruPlay optimization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views\/#In-stream_ads\" title=\"In-stream ads\">In-stream ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views\/#Fan_threshold\" title=\"Fan threshold\">Fan threshold<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views\/#Subscriber_threshold\" title=\"Subscriber threshold\">Subscriber threshold<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views\/#Facebooks_revenue_share_policy\" title=\"Facebook&#8217;s revenue share policy\">Facebook&#8217;s revenue share policy<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Much_Does_Facebook_Pay_For_Views\"><\/span>How Much Does Facebook Pay For Views?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" style=\"margin:0px 10px; height:auto; max-width:36% width:auto; max-height:374px;\" src=\"https:\/\/i.imgur.com\/M4cidf0.png\" align=\"left\" alt=\"how much does facebook pay for views\"> <\/p>\n<p>If you&#8217;re a video creator and wondering how much Facebook pays for views, you&#8217;re not alone. The site&#8217;s revenue metrics show that the average creator earns around $8 per impression. In some cases, creators earn millions, while others make pennies. If you&#8217;re thinking about monetizing your video, here are some tips:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ThruPlay_optimization\"><\/span>ThruPlay optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to make the most out of your video ad campaigns, you should optimize for ThruPlay. Facebook will now bill you for video views by ThruPlay, which is different from impressions. ThruPlay refers to video views that are at least 15 seconds long and are not accidental. Unlike impressions, however, ThruPlay can only be used on paid placements, not organic ones.<\/p>\n<p>ThruPlay optimizes videos by making them 0:15 seconds long, which is just enough time to tell a story, yet short enough that viewers don&#8217;t mind watching the whole thing. Advertisers should take advantage of this, as it guarantees completed views. By charging for 0:15 seconds, advertisers will have an advantage over other platforms that don&#8217;t allow for this. In addition to boosting video views, advertisers can use ThruPlay to tell more complete stories.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"In-stream_ads\"><\/span>In-stream ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve been wondering how much Facebook pays for views in-stream ads, you&#8217;re not alone. In-stream ads are a great way to engage a captive audience, especially if you&#8217;re an influencer or have a large fan base. People who watch part of a Facebook video will be more likely to watch it and respond positively to your message than those who don&#8217;t.<\/p>\n<p>Currently, you can earn between $8 and $25 for every 1,000 impressions with Facebook&#8217;s in-stream advertising. The prices range greatly, with higher rates for viewers in the U.S. and Southeast Asia, while cheaper rates are found in the rest of the world. The payments are made around the 18th of the month. But if you want to get paid quickly, you may want to create a content plan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fan_threshold\"><\/span>Fan threshold<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook has changed the way it pays for videos. Instead of paying for every view on a video, the social network now charges for fan subscriptions. You can earn as much as $10 per fan subscription, but this isn&#8217;t the best way to monetize your video. But there are ways to increase your views on Facebook and still stay in a profitable niche. Follow these tips to earn more money on Facebook. We&#8217;ll also cover how Facebook monetizes your videos.<\/p>\n<p>YouTube and other video platforms have paid their advertisers for every video view. Facebook is now testing audience promotion for some regions. To qualify for audience promotion, your page needs to have 15,000 engagements and at least 180,000 minutes of video views over the last 30 minutes. To be eligible for audience promotion, your video should have at least 180,000 views and be less than three minutes long. For best results, aim for videos under three minutes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Subscriber_threshold\"><\/span>Subscriber threshold<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you have a video on Facebook and want to know how much it pays for views, you can monetize your videos with in-stream advertising. You can also get paid for likes. The amount you receive depends on your video and its audience. As a general rule, you can expect to receive about $1,000 per 1 million views. You can find out how much Facebook pays for views with YouTube by searching for &#8220;how much does Facebook pay for views?&#8221;<\/p>\n<p>To be eligible for Facebook video payout, you should have at least ten thousand followers, 250 return viewers, 50,000 post engagements, and at least 180,000 watch minutes in the last 60 days. The content behind the paywall should be worth the price of admission. Depending on the content, behind-the-scenes videos or Q&amp;As are good choices for this. However, do not forget to share free content to grow your community.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebooks_revenue_share_policy\"><\/span>Facebook&#8217;s revenue share policy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After the recent announcement that it would introduce a new revenue sharing policy for video content, many people have wondered how it will work. The revenue sharing policy is similar to that of YouTube, but with Facebook the creators are required to split their revenue more evenly. This might mean that their share is significantly smaller, but the goal is to encourage more creators to upload more content on the platform. In addition, the revenue sharing model is targeted at mobile users, with approximately 75% of video views coming from mobile devices.<\/p>\n<p>The revenue split between the creators and Facebook depends on the cost of each ad. While Facebook is ad-free until 2023, it is launching paid online events, badges, and its news product. These new features will require a fee, but it isn&#8217;t expected to be higher than 30 percent. For comparison, Apple charges app developers 30 percent of their gross revenue. The new revenue share policy will give creators more control over their income and make monetization on Facebook even easier.<\/p>\n<p> <iframe height=\"218\" allowfullscreen=\"true\" width=\"390\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/DmnlKX_QPIo\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Much Does Facebook Pay For Views? If you&#8217;re a video creator and wondering how much Facebook pays for views, you&#8217;re not alone. The site&#8217;s revenue metrics show that the average creator earns around $8 per impression. In some cases, creators earn millions, while others make pennies. If you&#8217;re thinking about monetizing your video, here [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":43847,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Does Facebook Pay For Views? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Does Facebook Pay For Views?\" \/>\n<meta property=\"og:description\" content=\"How Much Does Facebook Pay For Views? If you&#8217;re a video creator and wondering how much Facebook pays for views, you&#8217;re not alone. The site&#8217;s revenue metrics show that the average creator earns around $8 per impression. In some cases, creators earn millions, while others make pennies. If you&#8217;re thinking about monetizing your video, here [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-30T15:16:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-30T15:16:16+00:00\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-Much-Does-Facebook-Pay-For-Views_40133\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views\",\"url\":\"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views\",\"name\":\"How Much Does Facebook Pay For Views? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-30T15:16:15+00:00\",\"dateModified\":\"2022-07-30T15:16:16+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Much Does Facebook Pay For Views?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Much Does Facebook Pay For Views? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views","og_locale":"en_US","og_type":"article","og_title":"How Much Does Facebook Pay For Views?","og_description":"How Much Does Facebook Pay For Views? If you&#8217;re a video creator and wondering how much Facebook pays for views, you&#8217;re not alone. The site&#8217;s revenue metrics show that the average creator earns around $8 per impression. In some cases, creators earn millions, while others make pennies. If you&#8217;re thinking about monetizing your video, here [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views","og_site_name":"Zeru","article_published_time":"2022-07-30T15:16:15+00:00","article_modified_time":"2022-07-30T15:16:16+00:00","author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_image":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-Much-Does-Facebook-Pay-For-Views_40133","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views","url":"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views","name":"How Much Does Facebook Pay For Views? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-30T15:16:15+00:00","dateModified":"2022-07-30T15:16:16+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-much-does-facebook-pay-for-views#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How Much Does Facebook Pay For Views?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/40133"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=40133"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/40133\/revisions"}],"predecessor-version":[{"id":40137,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/40133\/revisions\/40137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/43847"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=40133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=40133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=40133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}