{"id":39917,"date":"2022-07-30T15:05:12","date_gmt":"2022-07-30T15:05:12","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=39917"},"modified":"2022-07-30T15:05:12","modified_gmt":"2022-07-30T15:05:12","slug":"how-to-start-a-business-page-on-facebook","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook","title":{"rendered":"How to Start a Business Page on Facebook"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8a04022d2b\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e8a04022d2b\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8a04022d2b\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook\/#How_to_Start_a_Business_Page_on_Facebook\" title=\"How to Start a Business Page on Facebook\">How to Start a Business Page on Facebook<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook\/#Choosing_a_username_for_your_business_page\" title=\"Choosing a username for your business page\">Choosing a username for your business page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook\/#Uploading_a_profile_image\" title=\"Uploading a profile image\">Uploading a profile image<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook\/#Adding_a_cover_photo\" title=\"Adding a cover photo\">Adding a cover photo<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook\/#Adding_a_call-to-action_button\" title=\"Adding a call-to-action button\">Adding a call-to-action button<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook\/#Linking_your_page_to_your_website\" title=\"Linking your page to your website\">Linking your page to your website<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Start_a_Business_Page_on_Facebook\"><\/span>How to Start a Business Page on Facebook<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/4i9BKqG.png\" style=\"height:auto; max-width:34% margin:0px 10px; width:auto; max-height:286px;\" align=\"left\" alt=\"how to start a business page on facebook\">  <\/p>\n<p>To begin, you&#8217;ll want to choose a username for your page and upload a profile and cover photo. You can also include a call-to-action button in your profile. Here are a few more tips for getting started. If you&#8217;ve never used Facebook to promote a business before, read this first. It&#8217;ll make the process go much more smoothly! Once you&#8217;ve completed these steps, you&#8217;ll be ready to post content and interact with your audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choosing_a_username_for_your_business_page\"><\/span>Choosing a username for your business page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Choosing a username for your business page in Facebook is important because it allows people to find you in search results. It makes it easier for people to tag you and link to your page. For example, if you have a page about Nigerian presidential elections, you probably wouldn&#8217;t want people to search for you as @NetSourceInc. If your username is too generic, people may not find your page and choose your competitor instead.<\/p>\n<p>When choosing a username for your business page on Facebook, be sure to keep in mind that there are several rules regarding usernames. First, your username should be at least five characters long. You also should keep in mind that you can&#8217;t use generic terms or extensions in your username. You also should make sure that your username doesn&#8217;t impersonate anyone, as this is against Facebook&#8217;s terms and conditions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Uploading_a_profile_image\"><\/span>Uploading a profile image<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The profile image on Facebook is similar to a business card from the 80s or 90s. Your profile image appears next to every action on Facebook and the stakes are high. Choose a high-quality photo that matches the style and feel of your business. Most Facebook page designers suggest using an image of 360&#215;360 pixels or greater. However, you can go as high as 2048&#215;2048 if you feel that this size is a better representation of your brand.<\/p>\n<p>The best way to increase your brand recognition is by using a profile picture that people can recognize and associate with your business. Your profile picture should convey a sense of trust and reliability. Brand recognition is vital for staying top-of-mind among your target audience, and a strong logo can increase brand recognition by up to 80%. To change your image, click on the camera icon at the top-right corner of your profile page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_a_cover_photo\"><\/span>Adding a cover photo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A cover photo for a business page on Facebook is an important marketing tool that should showcase the products and services offered by the organization. While an aesthetically pleasing cover image is good for a business page, it could also be misleading to customers. If your business provides services or consults with customers, you could use a photo of your office space as your cover photo. However, you should ensure that the image matches the content of the page.<\/p>\n<p>There are several ways to create an eye-catching cover photo for your Facebook page. Some people like to use text. Some people use quotes for motivation. Others prefer simple images, such as a map or a simple logo. However, if you have a small budget, a cover photo may be out of the question. Whatever you choose, keep your cover photo simple and eye-catching, but be careful with the image you use.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_a_call-to-action_button\"><\/span>Adding a call-to-action button<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re in the process of launching a Facebook business page, consider including a call-to-action button in your profile. Call-to-action buttons are a great way to give consumers what they want &#8211; contact information, a newsletter subscription, or booking an appointment. But how do you design the call-to-action button so that it matches the marketing objectives of your brand?<\/p>\n<p>First, make sure your Facebook business page is free of ads. Add a call-to-action button to encourage people to take action. This button can be as simple as a &#8220;Shop Now&#8221; button or as complicated as a custom url. The aim of this button is to convert viewers into customers. Using a call-to-action button to direct visitors to your e-commerce website will ensure that your Facebook business page gets the attention it deserves.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Linking_your_page_to_your_website\"><\/span>Linking your page to your website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to link your business page to your website, the first thing you need to do is make sure your website hosting server supports Facebook. You can use any HTML editor to do this, or use Notepad if your PC is Windows. Notepad has a built-in HTML editor, and it should be sufficient for the purpose. You can use Notepad to create the link, but you may also choose other text editors.<\/p>\n<p>You can choose the category that best suits your business. If you are not sure what category to choose, Facebook will automatically suggest one for you. The description you choose will be displayed in search results, so write a few sentences that describe your business. Be sure to keep in mind the character limit of 255 characters. If the description you&#8217;ve added is not enticing, try removing it and creating a new one.<\/p>\n<p> <iframe height=\"283\" allowfullscreen=\"true\" width=\"507\" src=\"https:\/\/www.youtube.com\/embed\/trBA7xGgzjk\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Start a Business Page on Facebook To begin, you&#8217;ll want to choose a username for your page and upload a profile and cover photo. You can also include a call-to-action button in your profile. Here are a few more tips for getting started. If you&#8217;ve never used Facebook to promote a business before, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":43950,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Start a Business Page on Facebook - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Start a Business Page on Facebook\" \/>\n<meta property=\"og:description\" content=\"How to Start a Business Page on Facebook To begin, you&#8217;ll want to choose a username for your page and upload a profile and cover photo. You can also include a call-to-action button in your profile. Here are a few more tips for getting started. If you&#8217;ve never used Facebook to promote a business before, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-30T15:05:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Start-a-Business-Page-on-Facebook_39917.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"248\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook\",\"name\":\"How to Start a Business Page on Facebook - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-30T15:05:12+00:00\",\"dateModified\":\"2022-07-30T15:05:12+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Start a Business Page on Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Start a Business Page on Facebook - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook","og_locale":"en_US","og_type":"article","og_title":"How to Start a Business Page on Facebook","og_description":"How to Start a Business Page on Facebook To begin, you&#8217;ll want to choose a username for your page and upload a profile and cover photo. You can also include a call-to-action button in your profile. Here are a few more tips for getting started. If you&#8217;ve never used Facebook to promote a business before, [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook","og_site_name":"Zeru","article_published_time":"2022-07-30T15:05:12+00:00","og_image":[{"width":620,"height":248,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Start-a-Business-Page-on-Facebook_39917.webp","type":"image\/webp"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook","url":"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook","name":"How to Start a Business Page on Facebook - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-30T15:05:12+00:00","dateModified":"2022-07-30T15:05:12+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-start-a-business-page-on-facebook#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Start a Business Page on Facebook"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/39917"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=39917"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/39917\/revisions"}],"predecessor-version":[{"id":39922,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/39917\/revisions\/39922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/43950"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=39917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=39917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=39917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}