{"id":39737,"date":"2022-07-30T15:01:05","date_gmt":"2022-07-30T15:01:05","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=39737"},"modified":"2022-07-30T15:01:06","modified_gmt":"2022-07-30T15:01:06","slug":"how-to-open-a-facebook-page-for-business","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-open-a-facebook-page-for-business","title":{"rendered":"How to Open a Facebook Page for Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a064c5507db5\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a064c5507db5\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a064c5507db5\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-open-a-facebook-page-for-business\/#How_to_Open_a_Facebook_Page_for_Business\" title=\"How to Open a Facebook Page for Business\">How to Open a Facebook Page for Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-open-a-facebook-page-for-business\/#Create_a_cover_photo\" title=\"Create a cover photo\">Create a cover photo<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-open-a-facebook-page-for-business\/#Add_a_short_description\" title=\"Add a short description\">Add a short description<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-open-a-facebook-page-for-business\/#Add_a_CTA_button\" title=\"Add a CTA button\">Add a CTA button<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-open-a-facebook-page-for-business\/#Link_your_page_to_your_website\" title=\"Link your page to your website\">Link your page to your website<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-open-a-facebook-page-for-business\/#Select_a_username\" title=\"Select a username\">Select a username<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Open_a_Facebook_Page_for_Business\"><\/span>How to Open a Facebook Page for Business<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" align=\"right\" alt=\"how to open a facebook page for business\" style=\"width:auto; margin:0px 10px; height:auto; max-height:391px; max-width:35%\" src=\"https:\/\/i.imgur.com\/urO787M.png\">  <\/p>\n<p>If you want to use Facebook for your business, you should start by setting up a page for it. To do this, follow the instructions below: Select a category, add a cover photo and write a short description about your business. You can also add a CTA button or link your page to your website. Make sure to keep the description short and to the point, as there is a limit of 255 characters.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_cover_photo\"><\/span>Create a cover photo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A great cover photo is not just an attractive image, but one that also relates to the business. For example, if you are selling nutella, you can use a photo of the delicious treat to set the scene. A bright, enticing photo of a jar of Nutella can evoke images of the perfect breakfast. The cover photo also includes a simple call to action.<\/p>\n<p>When creating your Facebook cover photo, keep in mind that a large portion of your audience uses mobile devices. A static image doesn&#8217;t cut it anymore, so consider making it a video. Make sure the video is at least as wide as the desktop version. If you&#8217;re using a template, you may want to consider adding premade media from Sprout&#8217;s Asset Library. This will allow you to easily reposition your cover photo if you change your mind about the size.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Add_a_short_description\"><\/span>Add a short description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When naming your Facebook page, you&#8217;ll want to include the name of your business. Your description should be under 255 characters and should be specific enough to attract the attention of your audience. Facebook will also display the description in search results. Be sure to write a couple of sentences that highlight your specialty and include keyword phrases to boost your website traffic. Be sure to click the Save button after you&#8217;ve added the information to your page.<\/p>\n<p>The &#8220;About&#8221; section of your Facebook page is a great place to explain what your business is all about. Include information about your business&#8217; values, products, and unique selling proposition. The &#8220;About&#8221; section is generally located on the right hand side of your Facebook page. The description is an opportunity for you to tell people a little bit more about your business and your brand. Make sure to include links to other social media profiles and websites, as well.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Add_a_CTA_button\"><\/span>Add a CTA button<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adding a call-to-action (CTA) button to your business Facebook page can be done through a couple of different methods. Using a CTA button on your page will prompt visitors, leads, and customers to take a specific action, such as downloading an ebook or attending an event. You can also add a CTA button to an email to capture more leads and customers. HubSpot, a marketing company, provides a good example of how to add a CTA button to a business Facebook page.<\/p>\n<p>There are many different types of CTA buttons, so it&#8217;s important to choose the right one for your business. A CTA button can be categorized by marketing funnel slices. In the first slice, prospects are learning more about your business and exploring its solutions. In this stage, your ads are focused on educating prospects about your business and helping them decide if you&#8217;re the right fit for them. On the other hand, conversion buttons are designed for leads who are ready to buy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Link_your_page_to_your_website\"><\/span>Link your page to your website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to link your Facebook page to your website, you&#8217;ll need to have more than just a personal profile to be successful. A Facebook page is a way to represent your business, so it should be visible to the public. Test whether it&#8217;s public by copying the web address of your Facebook page and logging out. This should work for most businesses. If it doesn&#8217;t, there are ways to get it public.<\/p>\n<p>First, create a Facebook page for your business. You can link your Facebook page to your website in several ways. Most businesses place a link in the footer or header of their website, so people who visit the page can easily click and visit their business. Some businesses also embed a Facebook widget with their page&#8217;s number of followers. Other businesses use a button to invite people to like their Facebook page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Select_a_username\"><\/span>Select a username<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After you have signed up for a Facebook account, you need to select a username for your page. Make sure you select a username that says something about your business. For example, you might use @NetSourceInc as your business name. You should use your business&#8217;s name as the username, but if that is not possible, you can use a keyword related to your industry. Once you have chosen a name, Facebook will check its availability. If the name you&#8217;re after is available, click the &#8220;Confirm&#8221; button to complete the process.<\/p>\n<p>A username is unique and should be at least five characters long. It is best to avoid using generic terms or extensions. You can choose a username that represents your brand in a way that is memorable and unique. You should also avoid creating a username that impersonates another person. Make sure you adhere to Facebook&#8217;s terms and conditions. Once you&#8217;ve selected a username, you need to fill out all the fields in the About section.<\/p>\n<p> <iframe frameborder=\"0\" height=\"230\" src=\"https:\/\/www.youtube.com\/embed\/Zl87ugrZSfo\" allowfullscreen=\"true\" width=\"411\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Open a Facebook Page for Business If you want to use Facebook for your business, you should start by setting up a page for it. To do this, follow the instructions below: Select a category, add a cover photo and write a short description about your business. You can also add a CTA [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":44045,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Open a Facebook Page for Business - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-open-a-facebook-page-for-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Open a Facebook Page for Business\" \/>\n<meta property=\"og:description\" content=\"How to Open a Facebook Page for Business If you want to use Facebook for your business, you should start by setting up a page for it. 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