{"id":39536,"date":"2022-07-30T14:53:28","date_gmt":"2022-07-30T14:53:28","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=39536"},"modified":"2022-07-30T14:53:28","modified_gmt":"2022-07-30T14:53:28","slug":"how-to-do-a-facebook-live","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-do-a-facebook-live","title":{"rendered":"How to Do a Facebook Live"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a16ca4a1aed4\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a16ca4a1aed4\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a16ca4a1aed4\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-do-a-facebook-live\/#How_to_Do_a_Facebook_Live\" title=\"How to Do a Facebook Live\">How to Do a Facebook Live<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-do-a-facebook-live\/#Creating_a_highlight_video\" title=\"Creating a highlight video\">Creating a highlight video<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-do-a-facebook-live\/#Creating_a_co-broadcast_with_an_influencer\" title=\"Creating a co-broadcast with an influencer\">Creating a co-broadcast with an influencer<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-do-a-facebook-live\/#Charging_a_fee\" title=\"Charging a fee\">Charging a fee<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-do-a-facebook-live\/#Creating_a_CTA\" title=\"Creating a CTA\">Creating a CTA<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Do_a_Facebook_Live\"><\/span>How to Do a Facebook Live<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>When putting together a Facebook Live broadcast, there are many things to consider. Here are four things to consider: Creating a highlight video, Co-broadcasting with an influencer, Charging a fee, and Creating a CTA. By incorporating all four of these ideas into your broadcast, you will be on your way to creating a highly effective Facebook Live broadcast. But before you begin, remember that you can also take advantage of other features on Facebook.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_highlight_video\"><\/span>Creating a highlight video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating a highlight video for a live Facebook video is an excellent way to spread the word about your event. These videos can be used for several purposes, including promoting new events and showing how successful your event was. The video should contain a short bio, professional photo, and leading questions and answers. To add more visual interest to the video, use multiple lenses and different angles to capture your audience&#8217;s attention.<\/p>\n<p>Make your highlight video fast-paced. While it&#8217;s tempting to speed up the clips, you should use shorter cuts and high-octane music to create a highlight video that is engaging and exciting. Try showing action clips from different angles to give them variety and prevent monotony. You can use cloud-based editors to make this process even easier. However, if you&#8217;re not comfortable editing video clips, you can also use a desktop editor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_co-broadcast_with_an_influencer\"><\/span>Creating a co-broadcast with an influencer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How to create a co-broadcaster with an influencer on Facebook Live may seem like a daunting task. But in reality, it&#8217;s not as difficult as you might think. In addition to promoting your brand&#8217;s latest news, you can also ask influencers to co-broadcast with you. The process is easy and straightforward, and you can even schedule a live broadcast up to a week in advance.<\/p>\n<p>Rather than simply posting videos, use Facebook Live to connect with your audience. Facebook Live broadcasts are more authentic and resulting in greater engagement. The more live viewers watch a video, the more likely they are to share it with their friends, and view it in their feeds. In addition, it&#8217;s more effective to work with charismatic influencers to promote your brand&#8217;s message through live video.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Charging_a_fee\"><\/span>Charging a fee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In an effort to help people generate income during the COVID-19 pandemic, Facebook is adding an option for users to charge for their live video streams. Users can now set up their broadcasts to be free or pay for access. This new feature is designed to help live performers, artists, and small businesses that rely on live events and video streaming for their income. You can also add a donation button to the video to help support your live event.<\/p>\n<p>Arnstein did not elaborate on fees and ads, but said he is &#8220;bullish&#8221; on the future of paid online events. Arnstein declined to give specifics about fees and ads, but said he was &#8220;bullish&#8221; on the future of paid events on Facebook. The company&#8217;s native app makes it easier for broadcasters to improve the quality of their videos. In addition to improving lighting and camera effects, users can also change their background and add a guest to their live video.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_CTA\"><\/span>Creating a CTA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you create a Facebook live, it&#8217;s imperative to create a CTA to drive viewers to the next step you&#8217;re looking for. This can be in the form of a subscription to your email list, a link to download a free eBook, or a link to your Facebook page or Instagram profile. Aside from directing viewers to your destination, you should also include the date of your next scheduled Facebook live.<\/p>\n<p>If you&#8217;re unsure how to create a CTA for Facebook live videos, check out the social media scheduling tool SocialPilot. The button you use will be very prominent and placed next to your &#8216;Like&#8217; button. Adding a CTA will help attract audience attention and increase conversions. Once you&#8217;ve added a CTA, simply click on the &#8216;Call to Action&#8217; button at the bottom of the video description to enter the URL of the destination website.<\/p>\n<p> <iframe allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/fUUIzNJ2BA8\" height=\"226\" width=\"404\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Do a Facebook Live When putting together a Facebook Live broadcast, there are many things to consider. Here are four things to consider: Creating a highlight video, Co-broadcasting with an influencer, Charging a fee, and Creating a CTA. By incorporating all four of these ideas into your broadcast, you will be on your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":44142,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Do a Facebook Live - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-do-a-facebook-live\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do a Facebook Live\" \/>\n<meta property=\"og:description\" content=\"How to Do a Facebook Live When putting together a Facebook Live broadcast, there are many things to consider. 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