{"id":39495,"date":"2022-07-30T14:44:32","date_gmt":"2022-07-30T14:44:32","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=39495"},"modified":"2022-07-30T14:44:32","modified_gmt":"2022-07-30T14:44:32","slug":"how-many-people-on-tiktok-are-there","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there","title":{"rendered":"How Many People on TikTok Are There?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3679a5df3af\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a3679a5df3af\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3679a5df3af\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there\/#How_Many_People_on_TikTok_Are_There\" title=\"How Many People on TikTok Are There?\">How Many People on TikTok Are There?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there\/#1_in_10_people_on_the_planet\" title=\"1 in 10 people on the planet\">1 in 10 people on the planet<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there\/#60_of_users_are_Gen_Z\" title=\"60% of users are Gen Z\">60% of users are Gen Z<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there\/#Video_lengths_average_three_minutes\" title=\"Video lengths average three minutes\">Video lengths average three minutes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there\/#Most_popular_countries\" title=\"Most popular countries\">Most popular countries<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there\/#Gender_demographics\" title=\"Gender demographics\">Gender demographics<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Many_People_on_TikTok_Are_There\"><\/span>How Many People on TikTok Are There?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/L6haPTE.jpg\" alt=\"how many people on tiktok\" align=\"right\" style=\"margin:0px 10px; height:auto; max-height:277px; width:auto; max-width:34%\"> <\/p>\n<p>The question of how many people on TikTok is one that is on everyone&#8217;s mind. After all, it&#8217;s the fastest-growing social media platform, and with a user base of over 60 million, how many people are there? Here are some facts you may want to know. First of all, TikTok has a much wider audience than most social media apps. While 56% of Facebook and Reddit users are male, TikTok&#8217;s gender split is more even, with 49% of female users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_in_10_people_on_the_planet\"><\/span>1 in 10 people on the planet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#8217;s estimated that about 1 in 10 people on TikTok watch a video at least once a day, making it a highly effective way to reach new audiences. While marketers are likely to focus on the most followed TikTok creators, they&#8217;re also interested in content created by less popular users. One American teenager, Charli D&#8217;Amelio, is one of the most popular TikTok creators. She joined the video-sharing site in February 2019 and has already earned more than 9.0 million YouTube subscribers. She has collaborated with artists including Marshmello and Noah Schnapp.<\/p>\n<p>According to recent research by Nielsen, TikTok has one billion monthly active users (MAUs), and more than half of these users are female. It is estimated that by 2020, 74 million people will be part of Gen Z. In addition to the United States, TikTok is available in more than 150 countries, including the UK, India, and Turkey. In the United States alone, it has 131 million active users, which is a huge number for a social media platform.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"60_of_users_are_Gen_Z\"><\/span>60% of users are Gen Z<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The growth of TikTok is largely fueled by the generation Y and Gen Z. The platform has gained popularity among younger audiences thanks to its fun, authentic, and fresh take on advertising. This generation prefers short-form, visual content and is especially drawn to the lean-back experience that accompanies watching videos. The average attention span of Gen Z is eight seconds. With this in mind, businesses must redesign their shopping experiences to appeal to this demographic.<\/p>\n<p>The numbers are pretty impressive. TikTok has 884.9 million users worldwide and reaches 25 percent of female users, ages 18-24. The number of people it reaches varies by country, but in the United States, a TikTok advertisement would reach an estimated 50.3 percent of the adult population &#8211; about 130 million people! Similarly, TikTok is more effective in Mexico, Brazil, and Indonesia, where it has a huge audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_lengths_average_three_minutes\"><\/span>Video lengths average three minutes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The video lengths on TikTok have increased significantly. Now, videos can be up to three minutes long, up from the current 60 seconds. The company has been able to expand video length thanks to feedback from creators. While this may seem like a good thing, some types of content require more time and flexibility than others. As a result, the new length limit might put some users off using the platform.<\/p>\n<p>The new 3-minute video length was recently introduced to certain users, and the announcement was picked up by various sources towards the end of the year. This is a huge change from the previous 15-second and 60-second recording windows, and could be seen as a gamble. However, engagement is one of the most important metrics of any social media platform, and the new video lengths could be a game changer. While this might not be a big deal for most users, TikTok has already proven that the 15-second format is effective in terms of watch time and video completion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Most_popular_countries\"><\/span>Most popular countries<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to the most recent data from TikTok, over 9 million users are in South Africa. The age group of these users tends to be between 25 and 44 years old. Male users outnumber female users in South Africa, and users are predominantly from the 18-34 age group. Despite the overwhelmingly female demographic, men also use the app in significant numbers in Brazil. In addition, India has a large TikTok user base, with over 30 million registered users.<\/p>\n<p>While the United States and Canada are the most popular countries for TikTok, its popularity has spread beyond the continents. Currently, users in Japan, Korea, China, and Indonesia are the biggest users. The US, UK, and France are the next most popular countries. Mexico, Indonesia, and Vietnam are among the fastest-growing areas for TikTok, with over three million active users. The Philippines and Thailand are also among the countries with the largest number of users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gender_demographics\"><\/span>Gender demographics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One interesting fact about TikTok is the gender of its users. More women use the app than men, accounting for 61% of all users, while only 39% of males use the app. In March 2021, Pew Research surveyed U.S. adults age 18 and older, but excluded users under 18. The survey found that 24% of adult women have used TikTok, compared to just 17% of adult men.<\/p>\n<p>The most common age group among TikTok users is between the ages of 18 and 34. This age group accounts for the majority of the millennial audience, and accounts for 31.9 percent of the total. This is an encouraging sign for advertisers looking to reach this highly engaged audience. Regardless of the gender of TikTok users, the platform remains an important advertising vehicle. And if you&#8217;re thinking about marketing to the younger demographics, this is a great opportunity for you!<\/p>\n<p> <iframe frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/priUrnm6B3Q\" width=\"545\" height=\"305\" allowfullscreen=\"true\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Many People on TikTok Are There? The question of how many people on TikTok is one that is on everyone&#8217;s mind. After all, it&#8217;s the fastest-growing social media platform, and with a user base of over 60 million, how many people are there? Here are some facts you may want to know. First of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":44165,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Many People on TikTok Are There? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Many People on TikTok Are There?\" \/>\n<meta property=\"og:description\" content=\"How Many People on TikTok Are There? The question of how many people on TikTok is one that is on everyone&#8217;s mind. After all, it&#8217;s the fastest-growing social media platform, and with a user base of over 60 million, how many people are there? Here are some facts you may want to know. First of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-30T14:44:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-Many-People-on-TikTok-Are-There_39495.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there\",\"url\":\"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there\",\"name\":\"How Many People on TikTok Are There? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-30T14:44:32+00:00\",\"dateModified\":\"2022-07-30T14:44:32+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Many People on TikTok Are There?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Many People on TikTok Are There? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there","og_locale":"en_US","og_type":"article","og_title":"How Many People on TikTok Are There?","og_description":"How Many People on TikTok Are There? The question of how many people on TikTok is one that is on everyone&#8217;s mind. After all, it&#8217;s the fastest-growing social media platform, and with a user base of over 60 million, how many people are there? Here are some facts you may want to know. First of [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there","og_site_name":"Zeru","article_published_time":"2022-07-30T14:44:32+00:00","og_image":[{"width":2500,"height":1900,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-Many-People-on-TikTok-Are-There_39495.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there","url":"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there","name":"How Many People on TikTok Are There? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-30T14:44:32+00:00","dateModified":"2022-07-30T14:44:32+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-many-people-on-tiktok-are-there#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How Many People on TikTok Are There?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/39495"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=39495"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/39495\/revisions"}],"predecessor-version":[{"id":39498,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/39495\/revisions\/39498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/44165"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=39495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=39495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=39495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}