{"id":39274,"date":"2022-07-30T14:37:27","date_gmt":"2022-07-30T14:37:27","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=39274"},"modified":"2022-07-30T14:37:28","modified_gmt":"2022-07-30T14:37:28","slug":"how-do-you-use-tiktok","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok","title":{"rendered":"How Do You Use TikTok?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e596c43efd4\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e596c43efd4\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e596c43efd4\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok\/#How_Do_You_Use_TikTok\" title=\"How Do You Use TikTok?\">How Do You Use TikTok?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok\/#Video_sharing_platform\" title=\"Video sharing platform\">Video sharing platform<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok\/#Social_broadcasting_platform\" title=\"Social broadcasting platform\">Social broadcasting platform<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok\/#Influencer_marketing_platform\" title=\"Influencer marketing platform\">Influencer marketing platform<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok\/#Sales_channel\" title=\"Sales channel\">Sales channel<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Do_You_Use_TikTok\"><\/span>How Do You Use TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>As a business owner, you might be wondering, how do you use tiktok? You can use it for a number of purposes, such as video sharing, social broadcasting, influencer marketing, sales channel, and much more. Here are some tips:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_sharing_platform\"><\/span>Video sharing platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are looking for a way to reach more young people through video, you may want to try TikTok, a video-sharing social network. Its videos are usually 15 seconds in length, but you can also upload a video from your phone. Although TikTok is primarily targeted towards teens, it can be used by people of all ages. This article will give you a brief overview of TikTok.<\/p>\n<p>As video consumption increases exponentially, it is imperative that video-sharing platforms continue to test different business models in order to ensure profitability and economic balance. We will look at how a video-sharing platform can create a profitable model for its users. After three years of operation, the video-sharing app has been a worldwide sensation and raised billions of dollars from legendary investors. Using its technology to create dynamic applications requires careful business planning and calculating costs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_broadcasting_platform\"><\/span>Social broadcasting platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The social broadcasting platform TikTok is one of the fastest-growing platforms today. The app boasts a massive user base and is on track to reach a billion users by September 2021. This social media site was designed to be user-generated and has become immensely popular. In March 2020, TikTok reported that it had accumulated $1.9 billion in revenue, and its users spent 858 minutes a month using the app. In all, the app has been downloaded more than three billion times worldwide.<\/p>\n<p>Streaming live on TikTok can help brands monitor audience behavior, monitor and improve product campaigns. Streaming live is a great way to test a product campaign, measure viewer interaction, and highlight its benefits. Sprout Social&#8217;s TikTok analytics report can help you gauge the right timing for your live stream. The right time for your live stream will depend on the number of viewers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Influencer_marketing_platform\"><\/span>Influencer marketing platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When considering whether to use Tiktok for your marketing campaign, you should be sure to set some measurable objectives. The platform&#8217;s artificial intelligence (AI) technology can help you identify influencers with a high quality audience, while also avoiding bots and fake accounts. It can even integrate influencers into your market research and product development processes, making it much easier to manage your influencer marketing campaigns.<\/p>\n<p>One of the most powerful features of Tiktok is its extensive database of over 500,000 social media influencers. The platform&#8217;s machine learning and neuro-linguistic programming capabilities allow you to find influential users with pinpoint accuracy. The company&#8217;s internal tool can search Tiktok bios and discern which languages are most common among their audiences. Once you&#8217;ve selected a few influencers to work with, you can invite them to participate in your campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sales_channel\"><\/span>Sales channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using TikTok as a sales channel requires you to understand how the app works. TikTok is a social network where users share short, humorous videos. Videos are shared on other social networks, including YouTube, Reddit, and Facebook. According to Globalwebindex, the average age of a TikTok user is nine years old. Regardless of age, you&#8217;ll need to make sure that your content is engaging and fun for your audience.<\/p>\n<p>TikTok is a highly interactive platform where consumers can shop directly from their TikTok videos or from live feeds from creators. If your business is in music, you may want to consider selling on Spotify, which allows you to sell both physical records and digital downloads while you sleep. Instagram, on the other hand, lets you &#8220;shop by photo&#8221; &#8211; highlighting the best selling items, and allowing shoppers to shop directly from your posts.<\/p>\n<p> <iframe frameborder=\"0\" width=\"419\" height=\"234\" src=\"https:\/\/www.youtube.com\/embed\/PyaZxrN_gM8\" allowfullscreen=\"true\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Do You Use TikTok? As a business owner, you might be wondering, how do you use tiktok? You can use it for a number of purposes, such as video sharing, social broadcasting, influencer marketing, sales channel, and much more. Here are some tips: Video sharing platform If you are looking for a way to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":44276,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do You Use TikTok? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do You Use TikTok?\" \/>\n<meta property=\"og:description\" content=\"How Do You Use TikTok? As a business owner, you might be wondering, how do you use tiktok? You can use it for a number of purposes, such as video sharing, social broadcasting, influencer marketing, sales channel, and much more. Here are some tips: Video sharing platform If you are looking for a way to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-30T14:37:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-30T14:37:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-Do-You-Use-TikTok_39274.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok\",\"url\":\"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok\",\"name\":\"How Do You Use TikTok? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-30T14:37:27+00:00\",\"dateModified\":\"2022-07-30T14:37:28+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Do You Use TikTok?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Do You Use TikTok? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok","og_locale":"en_US","og_type":"article","og_title":"How Do You Use TikTok?","og_description":"How Do You Use TikTok? As a business owner, you might be wondering, how do you use tiktok? You can use it for a number of purposes, such as video sharing, social broadcasting, influencer marketing, sales channel, and much more. Here are some tips: Video sharing platform If you are looking for a way to [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok","og_site_name":"Zeru","article_published_time":"2022-07-30T14:37:27+00:00","article_modified_time":"2022-07-30T14:37:28+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-Do-You-Use-TikTok_39274.jpg","type":"image\/jpeg"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok","url":"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok","name":"How Do You Use TikTok? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-30T14:37:27+00:00","dateModified":"2022-07-30T14:37:28+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-do-you-use-tiktok"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-do-you-use-tiktok#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How Do You Use TikTok?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/39274"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=39274"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/39274\/revisions"}],"predecessor-version":[{"id":39279,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/39274\/revisions\/39279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/44276"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=39274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=39274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=39274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}