{"id":36070,"date":"2022-07-24T13:07:37","date_gmt":"2022-07-24T13:07:37","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=36070"},"modified":"2022-07-24T13:07:38","modified_gmt":"2022-07-24T13:07:38","slug":"what-does-mlm-mean-on-tiktok","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-does-mlm-mean-on-tiktok","title":{"rendered":"What Does MLM Mean on TikTok?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a02cc5181ce8\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a02cc5181ce8\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a02cc5181ce8\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-does-mlm-mean-on-tiktok\/#What_Does_MLM_Mean_on_TikTok\" title=\"What Does MLM Mean on TikTok?\">What Does MLM Mean on TikTok?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-does-mlm-mean-on-tiktok\/#MLMs_are_a_thinly_disguised_pyramid_scheme\" title=\"MLMs are a thinly disguised pyramid scheme\">MLMs are a thinly disguised pyramid scheme<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-does-mlm-mean-on-tiktok\/#They_are_not_lucrative_for_most_people\" title=\"They are not lucrative for most people\">They are not lucrative for most people<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-does-mlm-mean-on-tiktok\/#They_make_outlandish_claims_about_their_products\" title=\"They make outlandish claims about their products\">They make outlandish claims about their products<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-does-mlm-mean-on-tiktok\/#They_target_stay-at-home_moms\" title=\"They target stay-at-home moms\">They target stay-at-home moms<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/what-does-mlm-mean-on-tiktok\/#They_target_military_wives\" title=\"They target military wives\">They target military wives<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_Does_MLM_Mean_on_TikTok\"><\/span>What Does MLM Mean on TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Chinese video sharing network TikTok has banned all promotions of MLM. This decision was made after recent changes to their community guidelines. The new community guidelines include a category for pyramid schemes and &#8220;frauds and scams&#8221;.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"MLMs_are_a_thinly_disguised_pyramid_scheme\"><\/span>MLMs are a thinly disguised pyramid scheme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some people do not like the Multi-Level Marketing business structure and start calling them a pyramid scheme. Such people are ill-informed, and they often start calling MLMs pyramid schemes. It is a simple analogy: a tiger and a mouse both have four legs and a tail. While one is an actual pyramid, the other is a multi-level marketing business. A pyramid scheme makes money by making people buy products and recruit other people. A multi-level marketing business is a pyramid scheme if the founders promise a passive income from product sales.<\/p>\n<p>Many MLMs require you to invest in training, marketing materials, seminars, and travel expenses. You also may have to spend money on products and lodging. You may have to take on the risk of debt if you join an MLM. The downside of MLMs is that many people fail to make a profit from them. Most people who join them make little or no money at all, and many lose it all.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_are_not_lucrative_for_most_people\"><\/span>They are not lucrative for most people<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite the popularity of MLMs on TikTok, most people who join the MLMs usually fail to make any money. Many MLM salespeople use TikTok as a platform to display their possessions and accomplishments, which can drive strangers to their social media accounts. In any business, social media is critical to recruiting new members and making money. This is why MLMs on TikTok are not profitable for most people.<\/p>\n<p>In the past, people who joined MLMs often ended up losing money. They are misled by the promise of riches, quashing doubts, and alienating people. Some even compared MLM cultures to cults. This recent pandemic has created an environment that enables people to participate in MLMs despite their skepticism. But that&#8217;s all changing, and this time, we&#8217;ve got the proof we need to stop being misled.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_make_outlandish_claims_about_their_products\"><\/span>They make outlandish claims about their products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>MLM on TikTok is a problem. Although the social-media platform has banned MLM and other get-rich-quick schemes, a predatory weight loss MLM remains on the platform. It Works, an MLM that sells potentially harmful weight loss products, discreetly recruits new members and exposes TikTok users to harm. This article outlines some of the most common misconceptions about MLM.<\/p>\n<p>The largest MLM on TikTok is Avon, which has multiple verified accounts and engages in sponsored content with influencers. However, this company failed to respond to BuzzFeed News&#8217; requests for comment. Plexus, meanwhile, sells health supplements. Many people may be misled by these false claims, but the FTC has warned MLM companies against making unsubstantiated claims.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_target_stay-at-home_moms\"><\/span>They target stay-at-home moms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is not surprising that an MLM on TikTok targets stay at home moms. Historically, these women have been the target audience for MLMs. Avon ladies and Tupperware parties were popular in the 1900s. But now, college students are the target demographic, too. While moms are still the largest demographic, the younger generation has become easy targets, thanks to pandemic uncertainty.<\/p>\n<p>Despite the fact that many women are desperate to find paid work, it&#8217;s often easy for unscrupulous companies to prey on these women, who lack experience and financial stability. Stay-at-home moms may be vulnerable to money-making schemes, but the truth is that there are many ways to make money at home. In TikTok, many MLMs target stay-at-home moms, largely because they don&#8217;t have the means to pay for childcare and other benefits.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_target_military_wives\"><\/span>They target military wives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A new MLM is sweeping the nation, targeting women who are currently out of the workforce. This group often has lower pay and is out of the workforce for extended periods of time. This type of business offers flexible hours and the opportunity to work from home. It is targeting military wives specifically to capitalize on the high unemployment rates and lack of employment opportunities faced by military spouses. The company also offers bonuses and perks such as the flexibility of working from home.<\/p>\n<p>The company that created the videos aims to educate people on MLM scams, but the creators of the videos have taken a different approach. Hattie Louise, who educates people on the dangers of pyramid schemes, has been banned from posting MLM related videos. While she has changed her tone since the ban, she still promotes MLM products. It&#8217;s not realistic to expect a military spouse to make millions in one month.<\/p>\n<p> <iframe width=\"518\" height=\"290\" src=\"https:\/\/www.youtube.com\/embed\/YDY-AbQuU8U\" allowfullscreen=\"true\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Does MLM Mean on TikTok? Chinese video sharing network TikTok has banned all promotions of MLM. This decision was made after recent changes to their community guidelines. The new community guidelines include a category for pyramid schemes and &#8220;frauds and scams&#8221;. MLMs are a thinly disguised pyramid scheme Some people do not like the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":36453,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Does MLM Mean on TikTok? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-does-mlm-mean-on-tiktok\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does MLM Mean on TikTok?\" \/>\n<meta property=\"og:description\" content=\"What Does MLM Mean on TikTok? Chinese video sharing network TikTok has banned all promotions of MLM. This decision was made after recent changes to their community guidelines. The new community guidelines include a category for pyramid schemes and &#8220;frauds and scams&#8221;. 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