{"id":36024,"date":"2022-07-24T13:07:31","date_gmt":"2022-07-24T13:07:31","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=36024"},"modified":"2022-07-24T13:07:31","modified_gmt":"2022-07-24T13:07:31","slug":"why-you-should-not-use-tiktok","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/why-you-should-not-use-tiktok","title":{"rendered":"Why You Should Not Use TikTok"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8c5aeed1d5\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e8c5aeed1d5\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8c5aeed1d5\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/why-you-should-not-use-tiktok\/#Why_You_Should_Not_Use_TikTok\" title=\"Why You Should Not Use TikTok\">Why You Should Not Use TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/why-you-should-not-use-tiktok\/#TikTok_is_a_free_app\" title=\"TikTok is a free app\">TikTok is a free app<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/why-you-should-not-use-tiktok\/#It_collects_biometric_data\" title=\"It collects biometric data\">It collects biometric data<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/why-you-should-not-use-tiktok\/#It_targets_users_with_ads\" title=\"It targets users with ads\">It targets users with ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/why-you-should-not-use-tiktok\/#It_has_a_bad_reputation\" title=\"It has a bad reputation\">It has a bad reputation<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/why-you-should-not-use-tiktok\/#It_is_owned_by_a_Chinese_company\" title=\"It is owned by a Chinese company\">It is owned by a Chinese company<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/why-you-should-not-use-tiktok\/#It_is_a_mega-platform_with_a_large_user_base\" title=\"It is a mega-platform with a large user base\">It is a mega-platform with a large user base<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/why-you-should-not-use-tiktok\/#It_has_a_poor_privacy_policy\" title=\"It has a poor privacy policy\">It has a poor privacy policy<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Why_You_Should_Not_Use_TikTok\"><\/span>Why You Should Not Use TikTok<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" alt=\"Why you should not use TikTok\" src=\"https:\/\/i.imgur.com\/2hRane8.jpg\" align=\"left\" style=\"height:auto; width:auto; margin:0px 10px; max-height:206px; max-width:32%\"> <\/p>\n<p>If you&#8217;re a student, you&#8217;ve probably seen the videos of a young girl posing with her boyfriend. Or, you might have heard about the sexy content TikTok users have uploaded of photos from previous relationships. But despite its popularity, some users have experienced the real world consequences of their posts. In Egypt, for example, five women were sentenced to two years in prison because of their videos. Racism, xenophobia, and anti-Semitism have also been prevalent. The app is not immune to this negative reputation either.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_is_a_free_app\"><\/span>TikTok is a free app<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The hottest way to use TikTok is to create videos. These videos can be anything from cooking to home renovations, to pranks and jokes. Some of them may even be completely music free. The idea behind TikTok is to share your own experiences. The content you create may not be polished or professional, but it will be raw and real. If you&#8217;re looking for a platform to showcase your talent, you&#8217;ll be pleasantly surprised.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_collects_biometric_data\"><\/span>It collects biometric data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The controversial video app TikTok may be collecting your biometric data without your consent. The company&#8217;s policy refers to face and voice-related biometric data as &#8220;information we collect automatically.&#8221; However, it is unclear whether TikTok is collecting your biometric data if it doesn&#8217;t specifically say so. Currently, only three states have laws requiring consent before collecting sensitive biometric identifiers. Meanwhile, the federal government has yet to pass a law that addresses biometric privacy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_targets_users_with_ads\"><\/span>It targets users with ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When planning your next campaign, consider using TikTok as your advertising medium. Its targeting features are similar to other social media platforms. For example, you can target users by demographics, which makes it easy to find the right demographics to reach. Additionally, you can use TikTok to your advantage by using their ad tags. Then, just upload videos of your ads and see who clicks on them!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_has_a_bad_reputation\"><\/span>It has a bad reputation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There&#8217;s no denying that TikTok has a bad reputation. The app has been the target of negative press, notably because of promoting dangerous challenges and censoring creators. Among these challenges are the penny challenge, in which users drop a penny between their wall plug and their phone charger. This stunt has caused fires and other mishaps, so it&#8217;s important that users be cautious about what they post on the site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_is_owned_by_a_Chinese_company\"><\/span>It is owned by a Chinese company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The question of whether or not the Chinese government wants to collect personal data from TikTok users has been swirling for a while now. The question is: How does a Chinese company have access to private data of Americans? In an effort to curb foreign influence, China has tightened its laws regarding the acquisition of American tech companies by Chinese entities. Several Chinese tech companies are reportedly in violation of CFIUS guidelines, which require them to cooperate with government intelligence activities. The company&#8217;s ownership also provides the Chinese government with greater access to TikTok users&#8217; content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_is_a_mega-platform_with_a_large_user_base\"><\/span>It is a mega-platform with a large user base<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve spent any time on social media, you know that TikTok has huge popularity and a huge user base. But how did this mega-platform get its massive user base? The answer lies in the mysterious algorithm behind the platform, which is used to serve up videos based on the user&#8217;s activity. This algorithm can serve you endless brain candy videos, ranging from 15-second clips to 3-minute vids.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_has_a_poor_privacy_policy\"><\/span>It has a poor privacy policy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>TikTok&#8217;s poor privacy policy has prompted the BEUC to investigate the app&#8217;s practices. The complaint outlines several concerns, including how TikTok fails to clearly disclose its marketing efforts to younger users. The company&#8217;s policy also allows for the collection of voiceprints and biometric data. While collecting biometric data requires consent from users, it is not illegal if the company obtains permission first. However, it is important to note that only some states protect users&#8217; biometric data.<\/p>\n<p> <iframe height=\"269\" width=\"481\" allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/e7SnEzEzJbg\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why You Should Not Use TikTok If you&#8217;re a student, you&#8217;ve probably seen the videos of a young girl posing with her boyfriend. Or, you might have heard about the sexy content TikTok users have uploaded of photos from previous relationships. But despite its popularity, some users have experienced the real world consequences of their [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":36471,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Should Not Use TikTok - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/why-you-should-not-use-tiktok\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Not Use TikTok\" \/>\n<meta property=\"og:description\" content=\"Why You Should Not Use TikTok If you&#8217;re a student, you&#8217;ve probably seen the videos of a young girl posing with her boyfriend. 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