{"id":35906,"date":"2022-07-24T13:04:20","date_gmt":"2022-07-24T13:04:20","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=35906"},"modified":"2022-07-24T13:04:21","modified_gmt":"2022-07-24T13:04:21","slug":"will-tiktok-go-public","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/will-tiktok-go-public","title":{"rendered":"Will TikTok Go Public?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8918f9f6b0\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e8918f9f6b0\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8918f9f6b0\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/will-tiktok-go-public\/#Will_TikTok_Go_Public\" title=\"Will TikTok Go Public?\">Will TikTok Go Public?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/will-tiktok-go-public\/#ByteDance\" title=\"ByteDance\">ByteDance<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/will-tiktok-go-public\/#ByteDances_parent_company\" title=\"ByteDance&#8217;s parent company\">ByteDance&#8217;s parent company<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/will-tiktok-go-public\/#ByteDances_user_growth_rate\" title=\"ByteDance&#8217;s user growth rate\">ByteDance&#8217;s user growth rate<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/will-tiktok-go-public\/#ByteDances_deal_with_Oracle\" title=\"ByteDance&#8217;s deal with Oracle\">ByteDance&#8217;s deal with Oracle<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/will-tiktok-go-public\/#ByteDances_decision_to_abandon_a_potential_US_listing\" title=\"ByteDance&#8217;s decision to abandon a potential US listing\">ByteDance&#8217;s decision to abandon a potential US listing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/will-tiktok-go-public\/#Alternatives_to_TikTok\" title=\"Alternatives to TikTok\">Alternatives to TikTok<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Will_TikTok_Go_Public\"><\/span>Will TikTok Go Public?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" style=\"max-width:40% height:auto; max-height:309px; width:auto; margin:0px 10px;\" alt=\"Will TikTok go public\" src=\"https:\/\/i.imgur.com\/7E6OJod.jpg\" align=\"right\"> <\/p>\n<p>Microsoft had been interested in acquiring TikTok, but that interest has been tempered by President Trump&#8217;s executive orders. Instead, Oracle came in and struck a deal with ByteDance, which acquired the app after the end of Trump&#8217;s term. Microsoft&#8217;s interest in TikTok has been shelved while the Biden administration re-evaluates its US operations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ByteDance\"><\/span>ByteDance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Douyin, or TikTok in Chinese, is a short-form video website that hosts a variety of user-generated videos ranging in length from 15 seconds to 10 minutes. These videos are incredibly popular with users, and many are produced and uploaded in less than an hour. This popularity has led to the growth of a new industry called &#8216;dooktoons&#8217;, which are short videos created for the purpose of promoting products.<\/p>\n<p>ByteDance operates differently from other social media platforms. Their shared service platform enables them to flexibly deploy resources while also coordinating priorities across teams. ByteDance&#8217;s SSP has allowed them to quickly launch a new product. In four months, the company launched an education app that competitors took 18 months to develop. ByteDance is also known for terminating unproductive projects and dissolving entire product teams.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ByteDances_parent_company\"><\/span>ByteDance&#8217;s parent company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While most people know ByteDance as the company behind the TikTok app, many may not realize that the company&#8217;s parent company is actually a huge online gaming and social media company. The company is currently ranked second on the Chinese market for ad revenue, with nearly 21 percent of all revenue coming from ad sales. Despite being private, ByteDance has reported a doubling of its turnover from 2018 to 2021, a 70% increase. It has a valuation of about $300 billion, placing it in the company league with other Chinese tech giants such as Tencent, Alibaba, and WeChat, which are also popular social platforms.<\/p>\n<p>It is unclear if the government is going to make ByteDance sell its parent company to a Chinese tech giant. The Chinese government holds only a one percent stake in ByteDance, but it does have a large amount of direct influence over the company. One of its subsidiaries, Beijing ByteDance, operates the app Douyin, the Chinese equivalent of TikTok. ByteDance employees are responsible for nearly 100% of the company&#8217;s product development.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ByteDances_user_growth_rate\"><\/span>ByteDance&#8217;s user growth rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ByteDance, the Chinese short-video app, is expected to experience slower user growth this year. The company expects the tighter regulation in China to negatively impact its user growth. Under the new regulations, apps with algorithmic recommendations must allow users to disable personalized content and product suggestions. The new laws aim to prevent &#8220;content intoxication&#8221; and &#8220;unfavorable public opinion.&#8221; However, ByteDance expects the legislative changes to impact the Chinese-based Douyin app, not the global platform.<\/p>\n<p>The company owns the popular short-video app TikTok, which is also owned by ByteDance. In the last year, ByteDance&#8217;s revenue grew by nearly 70%, but it was a slower pace than a year earlier, as Beijing tightened its web regulations and the economic slowdown affected advertising sales. In its most recent financial report, the company said revenue for 2018 was expected to double to $34.3 billion by 2020.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ByteDances_deal_with_Oracle\"><\/span>ByteDance&#8217;s deal with Oracle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ByteDance&#8217;s deal with the software giant Oracle could make it easier for the company to sell advertising space to the younger generation. The deal could make the company more visible among young consumers and allow Oracle to control one of the most prominent venues for advertising. But it&#8217;s not clear if the deal will help Oracle&#8217;s brand. The two companies have not announced what will happen to TikTok&#8217;s user data.<\/p>\n<p>The company did not disclose how much it would pay for the company&#8217;s algorithm or underlying technology, but they did say that they will remain a part of the company&#8217;s management team. In addition to the deal with Oracle, ByteDance is working with Walmart to protect its TikTok app from being blocked in the U.S. But Chinese state media are scathing about the company&#8217;s deal with Walmart and Oracle. State media in China have called the deal &#8220;dirty&#8221; and unfair.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ByteDances_decision_to_abandon_a_potential_US_listing\"><\/span>ByteDance&#8217;s decision to abandon a potential US listing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While ByteDance has been rumored to have raised $180 billion from investors, the Chinese company has decided to postpone its plans for a US listing. The company has met with securities and cyberspace regulators to discuss its plans. Chinese authorities are increasingly worried about data security, which is one of the main reasons that the government has stepped in to limit foreign listings. Several Chinese tech companies have previously used loopholes to launch IPOs in the US.<\/p>\n<p>ByteDance has been in discussions with the U.S. government about a potential listing for TikTok for months, and it&#8217;s possible that its decision is related to the government&#8217;s heightened scrutiny of Chinese companies outside China. However, it&#8217;s important to keep in mind that the Chinese government has already taken steps to make it harder for companies like ByteDance to sell their business in the United States.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Alternatives_to_TikTok\"><\/span>Alternatives to TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve been looking for an alternative to TikTok, you&#8217;ve come to the right place. With hundreds of alternatives to TikTok to choose from, you can post videos on a variety of platforms and keep track of your viewers. Listed below are the top alternatives and why they are better than TikTok. Besides being free, alternative video sharing sites like Snapchat and Instagram are also great options.<\/p>\n<p>Although TikTok has become the world&#8217;s sixth largest social media site, it does have some downsides. While it may be easy to gain a large following on the platform, it&#8217;s extremely limited in terms of audience and features. Using TikTok can also be difficult, as it lacks useful monitoring and linking tools. That&#8217;s why brands should consider alternative video sharing websites, including Vidyard and Vine.<\/p>\n<p> <iframe src=\"https:\/\/www.youtube.com\/embed\/lh2JvSvbeuI\" frameborder=\"0\" width=\"370\" allowfullscreen=\"true\" height=\"207\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will TikTok Go Public? Microsoft had been interested in acquiring TikTok, but that interest has been tempered by President Trump&#8217;s executive orders. Instead, Oracle came in and struck a deal with ByteDance, which acquired the app after the end of Trump&#8217;s term. Microsoft&#8217;s interest in TikTok has been shelved while the Biden administration re-evaluates its [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":36534,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will TikTok Go Public? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/will-tiktok-go-public\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will TikTok Go Public?\" \/>\n<meta property=\"og:description\" content=\"Will TikTok Go Public? Microsoft had been interested in acquiring TikTok, but that interest has been tempered by President Trump&#8217;s executive orders. Instead, Oracle came in and struck a deal with ByteDance, which acquired the app after the end of Trump&#8217;s term. 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