{"id":35826,"date":"2022-07-24T13:00:16","date_gmt":"2022-07-24T13:00:16","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=35826"},"modified":"2022-07-24T13:00:16","modified_gmt":"2022-07-24T13:00:16","slug":"how-to-avoid-being-a-flop-in-tiktok","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok","title":{"rendered":"How to Avoid Being a Flop in TikTok"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9eb7e78a9a\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e9eb7e78a9a\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9eb7e78a9a\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok\/#How_to_Avoid_Being_a_Flop_in_TikTok\" title=\"How to Avoid Being a Flop in TikTok\">How to Avoid Being a Flop in TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok\/#Delete_a_lot_of_videos\" title=\"Delete a lot of videos\">Delete a lot of videos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok\/#Target_a_niche_with_too_much_competition\" title=\"Target a niche with too much competition\">Target a niche with too much competition<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok\/#Create_sensitive_content\" title=\"Create sensitive content\">Create sensitive content<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Avoid_Being_a_Flop_in_TikTok\"><\/span>How to Avoid Being a Flop in TikTok<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>First of all, it&#8217;s important to understand that not all videos will skyrocket in popularity. One video may get five million views, while the next gets only ten. Just because one video flops doesn&#8217;t mean you should stop producing content. You need to keep producing content, but quantity is more important than quality. Here are some tips that can help you avoid becoming a flop:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Delete_a_lot_of_videos\"><\/span>Delete a lot of videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to increase your following on TikTok, you must not delete your videos unless you feel they are a waste of time. When you delete a video, you&#8217;re deleting your account&#8217;s valuable account information. It will be harder for TikTok&#8217;s algorithm to determine your authority and push your content to the For You Page. Consistent content deletion has a negative effect on your account&#8217;s health.<\/p>\n<p>If you&#8217;ve deleted a lot of videos, this may not be the best option for you. You&#8217;ll need to locate and select each video that you want to remove from your TikTok account. Next, tap on the &#8216;Share&#8217; icon located in the lower-right corner. On the next screen, you&#8217;ll see a menu. Select the &#8216;Delete&#8217; option from the drop-down menu. Tap OK when prompted to confirm deletion.<\/p>\n<p>Once you&#8217;ve selected the videos you want to delete, you&#8217;ll need to log in to your TikTok account. Once you&#8217;ve done that, you&#8217;ll see a three-option menu. Click &#8216;Delete&#8217;, and a confirmation box will pop-up. If you&#8217;ve saved a draft video, you can easily remove it from your account by clicking on the &#8216;draft&#8217; icon. You can also delete videos that have already been shared.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Target_a_niche_with_too_much_competition\"><\/span>Target a niche with too much competition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are not sure what to post on TikTok, start by researching your competition&#8217;s content. Look for hashtags and general topics to get more exposure. Use relevant formats and audio effects. Research your competitors&#8217; videos and try to find out what they are doing that will set you apart from them. Once you have identified a niche, make sure your content is original and unique. Target a niche with too much competition in TikTok if you want to stand out from the crowd.<\/p>\n<p>One of the biggest mistakes that many beginners make is trying to sell a product without a clear idea about its value or purpose. This approach will get you nowhere if your content is not relevant to your audience. You should also think about what you can do differently based on your niche. For instance, a company like Sud Scrub sells soap scrubs. They react to customer comments in full videos. Another niche-oriented business that has made a big splash on TikTok is Dr. Squatch, which makes organic personal grooming products. Its most notable product is a soap. The company uses a mascot (the sasquatch). The audio used to promote its product is trending.<\/p>\n<p>You should avoid using hashtags with too much competition in TikTok. Popular hashtags are a great way to attract a massive audience, but you shouldn&#8217;t rely on them too much. Try niche hashtags instead, as they have a lower competition. Trendy hashtags are good to experiment with if you want to get your foot in the door. You can also try experimenting with hashtags in TikTok using the #ForYouPage and #FYP. Then you&#8217;ll know what hashtags are getting you the best results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_sensitive_content\"><\/span>Create sensitive content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to increase your viewers on TikTok, you may have come across content that&#8217;s considered to be sensitive. For instance, videos that contain weapons or fake blood can create fear among viewers. Though such videos do not break the rules of TikTok, they can be harmful to certain viewers and may get you a low rating. If you are wondering if it is okay to share sensitive content on your TikTok account, here are some tips for you to follow:<\/p>\n<p>First, be aware that TikTok has an opt-in screen that can shield users from potentially graphic videos. This screen will warn users of content that is potentially distressing and will offer an option to skip it or watch it. This is one of many updates TikTok has made to its community guidelines. To ensure that its users remain safe, TikTok has created new guidelines to better enforce its community standards.<\/p>\n<p>Make sure to follow the guidelines of TikTok and avoid creating sensitive content. The first step in this process is to target a niche with low competition and wait a day or two. If you see a spike in viewership, try to transition to your dream niche. You should know that the majority of TikTok creators ignore the description of their videos. This is one of the primary reasons for their low viewership. Besides that, such a behavior will bring disadvantages to you as a content creator.<\/p>\n<p> <iframe allowfullscreen=\"true\" height=\"234\" width=\"419\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/t2fJsnzVLJU\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Avoid Being a Flop in TikTok First of all, it&#8217;s important to understand that not all videos will skyrocket in popularity. One video may get five million views, while the next gets only ten. Just because one video flops doesn&#8217;t mean you should stop producing content. You need to keep producing content, but [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":36573,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Avoid Being a Flop in TikTok - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Avoid Being a Flop in TikTok\" \/>\n<meta property=\"og:description\" content=\"How to Avoid Being a Flop in TikTok First of all, it&#8217;s important to understand that not all videos will skyrocket in popularity. One video may get five million views, while the next gets only ten. Just because one video flops doesn&#8217;t mean you should stop producing content. You need to keep producing content, but [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-24T13:00:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Avoid-Being-a-Flop-in-TikTok_35826.png\" \/>\n\t<meta property=\"og:image:width\" content=\"920\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok\",\"name\":\"How to Avoid Being a Flop in TikTok - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-24T13:00:16+00:00\",\"dateModified\":\"2022-07-24T13:00:16+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Avoid Being a Flop in TikTok\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Avoid Being a Flop in TikTok - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok","og_locale":"en_US","og_type":"article","og_title":"How to Avoid Being a Flop in TikTok","og_description":"How to Avoid Being a Flop in TikTok First of all, it&#8217;s important to understand that not all videos will skyrocket in popularity. One video may get five million views, while the next gets only ten. Just because one video flops doesn&#8217;t mean you should stop producing content. You need to keep producing content, but [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok","og_site_name":"Zeru","article_published_time":"2022-07-24T13:00:16+00:00","og_image":[{"width":920,"height":800,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Avoid-Being-a-Flop-in-TikTok_35826.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok","url":"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok","name":"How to Avoid Being a Flop in TikTok - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-24T13:00:16+00:00","dateModified":"2022-07-24T13:00:16+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-avoid-being-a-flop-in-tiktok#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Avoid Being a Flop in TikTok"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/35826"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=35826"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/35826\/revisions"}],"predecessor-version":[{"id":35829,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/35826\/revisions\/35829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/36573"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=35826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=35826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=35826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}