{"id":35580,"date":"2022-07-24T12:45:47","date_gmt":"2022-07-24T12:45:47","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=35580"},"modified":"2022-07-24T12:45:47","modified_gmt":"2022-07-24T12:45:47","slug":"what-is-sprinklr-in-twitter","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-sprinklr-in-twitter","title":{"rendered":"What is Sprinklr in Twitter?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ed91f156071\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69ed91f156071\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ed91f156071\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-sprinklr-in-twitter\/#What_is_Sprinklr_in_Twitter\" title=\"What is Sprinklr in Twitter?\">What is Sprinklr in Twitter?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-sprinklr-in-twitter\/#Sprinklr\" title=\"Sprinklr\">Sprinklr<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-sprinklr-in-twitter\/#Sprinklr_Care_Score\" title=\"Sprinklr Care Score\">Sprinklr Care Score<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-sprinklr-in-twitter\/#Social_CRM\" title=\"Social CRM\">Social CRM<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-sprinklr-in-twitter\/#Personalized_customer_support\" title=\"Personalized customer support\">Personalized customer support<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_Sprinklr_in_Twitter\"><\/span>What is Sprinklr in Twitter?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" style=\"max-width:30% height:auto; margin:0px 10px; max-height:395px; width:auto;\" align=\"right\" alt=\"What is sprinklr in twitter\" src=\"https:\/\/i.imgur.com\/rZ1FtoB.png\">  <\/p>\n<p>What is Sprinklr in Twitter? It&#8217;s a social media analytics platform that can be integrated with your existing CRM, business intelligence, and visualization suite. With an unbiased, real-time view of your audience and their interactions, Sprinklr helps you turn anonymous Twitter data into valuable information. Regardless of your size, Sprinklr is a powerful tool to improve your customer support.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sprinklr\"><\/span>Sprinklr<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve been on Twitter for more than a couple of days, you&#8217;ve probably heard about Sprinklr. The company&#8217;s PR representative responded to a reviewer&#8217;s tweets, accusing her of multiple inaccuracies and offering to talk about the issues. The PR person, Rachel Alvarez, pushed back against Brown&#8217;s accusations that Parr was trying to get her fired. She also brought up Brown&#8217;s fertility issues, and suggested that perhaps her negative words were triggered by her fertility.<\/p>\n<p>In addition to its powerful social CRM and governance features, Sprinklr&#8217;s new platform allows brands to easily manage multiple social profiles, monitor high volume conversations, and route them to the right teams. Users can also tag messages and view entire conversation threads. In addition to social CRM, Sprinklr helps businesses build customer relationships. With over 4 billion social connections, Sprinklr has revolutionized customer engagement and marketing. When used to its fullest potential, this enterprise social platform can help businesses transform their business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sprinklr_Care_Score\"><\/span>Sprinklr Care Score<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Sprinklr Care Score measures how well brands respond to Twitter customer service issues. The service analyzes more than half a billion Tweets from 1,226 brands to identify best practices in social customer care. Whether brands are responding quickly to customer service issues or ignoring them, their Sprinklr Care Score is a measure of their relative performance. Brands that use this tool can improve their customer support performance by as much as 40 percent.<\/p>\n<p>To improve their score, brands should provide dedicated support on Twitter. Having a separate account allows brands to better listen to their customers and provide solutions. Eighty percent of financial services companies have dedicated Twitter support accounts. Brands that list their hours of operation in their Twitter bios have a higher Sprinklr Care Score than those without. This strategy helps them understand which messages are the most important to customers and how to improve them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_CRM\"><\/span>Social CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The latest study released by Sprinklr, a social CRM platform, shows that businesses can take advantage of customer feedback on Twitter to improve the customer experience. The platform analyses nearly half a billion tweets from more than 1,000 brands in 30 countries and reveals best practices of top brands on Twitter. Top brands in Twitter respond to Tweets more than eight times, receive more mentions and grow their following ten times faster than their competitors.<\/p>\n<p>The new feature allows brands to create customer profiles and segment their audience, so they can target ads to the right audience. It also enables companies to view past campaigns and track audience responses. Brands can also create custom social apps, such as a 360 degree view of customer feedback. The new Sprinklr features also enable businesses to perform A\/B testing on the data collected. And finally, Sprinklr is very easy to use, making it an ideal social CRM for any business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Personalized_customer_support\"><\/span>Personalized customer support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One study by Sprinklr, a Customer Experience Management platform, analyzed nearly half a billion tweets and discovered best practices for Twitter customer support. According to the findings, the top brands respond to customers eight times faster than their competitors, respond to nearly three times as many Tweets, and gain twice as many followers. The report details some key lessons for Twitter marketing, including how to create a customer-centric Twitter strategy that is personalized to each customer.<\/p>\n<p>Personalized customer support in Twitter has a variety of advantages, including the ability to identify potential customers and build a strong relationship with them. This is possible thanks to the Sprinklr Assignment Engine, which allows business owners to add a list of skills to their agents. Additionally, Sprinklr&#8217;s artificial intelligence (AI) provides contextual guidelines to Campaign Managers, such as identifying messages with inappropriate content, image quality, tone, or content.<\/p>\n<p> <iframe frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/Bv20U4uY-P0\" allowfullscreen=\"true\" height=\"253\" width=\"453\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Sprinklr in Twitter? What is Sprinklr in Twitter? It&#8217;s a social media analytics platform that can be integrated with your existing CRM, business intelligence, and visualization suite. With an unbiased, real-time view of your audience and their interactions, Sprinklr helps you turn anonymous Twitter data into valuable information. Regardless of your size, Sprinklr [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":36693,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Sprinklr in Twitter? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-sprinklr-in-twitter\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Sprinklr in Twitter?\" \/>\n<meta property=\"og:description\" content=\"What is Sprinklr in Twitter? What is Sprinklr in Twitter? 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