{"id":35049,"date":"2022-07-24T12:23:08","date_gmt":"2022-07-24T12:23:08","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=35049"},"modified":"2022-07-24T12:23:09","modified_gmt":"2022-07-24T12:23:09","slug":"how-to-effectively-use-twitter-to-promote-your-business","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business","title":{"rendered":"How to Effectively Use Twitter to Promote Your Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ecaf51c9dfd\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69ecaf51c9dfd\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ecaf51c9dfd\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business\/#How_to_Effectively_Use_Twitter_to_Promote_Your_Business\" title=\"How to Effectively Use Twitter to Promote Your Business\">How to Effectively Use Twitter to Promote Your Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business\/#Be_thoughtful_with_the_content_you_put_on_twitter\" title=\"Be thoughtful with the content you put on twitter\">Be thoughtful with the content you put on twitter<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business\/#Research_hashtags\" title=\"Research hashtags\">Research hashtags<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business\/#Create_a_list_of_friends\" title=\"Create a list of friends\">Create a list of friends<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business\/#Schedule_tweets\" title=\"Schedule tweets\">Schedule tweets<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Effectively_Use_Twitter_to_Promote_Your_Business\"><\/span>How to Effectively Use Twitter to Promote Your Business<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/LlGG8CQ.jpg\" alt=\"How do you properly use twitter\" align=\"left\" style=\"height:auto; width:auto; max-height:320px; margin:0px 10px; max-width:43%\">  <\/p>\n<p>If you&#8217;re looking for ways to increase the number of followers for your Twitter account, you might want to read these tips. Be thoughtful about what you post, research hashtags, create a list of friends, and schedule tweets. You&#8217;ll be amazed at the number of people who will find your tweets useful! So how do you effectively use Twitter to promote your business? Follow these tips and start making your account a success!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Be_thoughtful_with_the_content_you_put_on_twitter\"><\/span>Be thoughtful with the content you put on twitter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Engaging on Twitter is all about being thoughtful with your content. It is a medium where your posts are permanent, so be careful what you say. Always err on the side of caution, and assume that someone will screenshot your tweet. If you engage in an inappropriate way with a customer, for example, you could be exposed to a huge number of people. Keeping these tips in mind will help you engage with customers and potential customers on Twitter in a thoughtful way.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Research_hashtags\"><\/span>Research hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the best ways to generate more engagement on Twitter is by using relevant hashtags. A popular hashtag is likely to have a lot of users, but it might also be diluted by other tweets, making it easy for your Tweet to get lost in the noise. So, research hashtags before using them in your tweets. Keep your hashtags between two and three, and don&#8217;t use more than that. Also, don&#8217;t overuse hashtags &#8211; 1-2 hashtags per Tweet have been proven to increase engagement by 200%!<\/p>\n<p>Once you have a few hashtags, you can begin using them on your next post. Try looking at posts that have been popular in the past. If you noticed a trend in those posts, use the same hashtags in your future posts. This will increase your organic reach. You&#8217;ll also be more likely to get discovered if people search for the hashtag you&#8217;re using. For example, if you&#8217;re a wedding planner, you might want to use the hashtag #weddingplanner to attract more wedding-related followers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_list_of_friends\"><\/span>Create a list of friends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to follow people on Twitter, you can create a list. Lists can include memberships of other social networks or even your own friends. You can choose to follow people from your list or follow everything in your stream. Then, you can manage these lists in your profile. You can create as many lists as you want, but they should be specific and not too general. You can filter lists by category and country, too.<\/p>\n<p>You can also use Twitter&#8217;s Lists feature to track people you follow. This will let you know who is following you, and you can choose to make the list private or public. People who aren&#8217;t following you won&#8217;t even know that you&#8217;re following them. So, if you want to follow a specific group of people, create a list of their email addresses. Once you have a list of followers, you can use it to email those people.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Schedule_tweets\"><\/span>Schedule tweets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may wonder how to schedule tweets on Twitter. This article will help you learn the basics and get started in no time. The first step is to open the &#8220;Tweet&#8221; menu on the right-hand side of the compose tweet box. Click on &#8220;Unsent Tweets&#8221; or &#8220;Scheduled Tweets&#8221; to open the compose window. Once the tweet is ready to be published, you can click &#8220;Edit&#8221; to make changes or delete it entirely.<\/p>\n<p>Another advantage of scheduling tweets on Twitter is that it allows you to send out messages at specific times. For example, Happy New Year Tweets are usually sent out on the 31st of December and will be published on the first of January. Obviously, timing is important, but it&#8217;s impossible to pay close attention to it every single day. In addition, social media managers don&#8217;t always have the time to double-check scheduled tweets, which can result in a loss of visibility.<\/p>\n<p> <iframe height=\"244\" src=\"https:\/\/www.youtube.com\/embed\/5jWNpLvdocU\" allowfullscreen=\"true\" width=\"437\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Effectively Use Twitter to Promote Your Business If you&#8217;re looking for ways to increase the number of followers for your Twitter account, you might want to read these tips. Be thoughtful about what you post, research hashtags, create a list of friends, and schedule tweets. You&#8217;ll be amazed at the number of people [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":36957,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Effectively Use Twitter to Promote Your Business - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Effectively Use Twitter to Promote Your Business\" \/>\n<meta property=\"og:description\" content=\"How to Effectively Use Twitter to Promote Your Business If you&#8217;re looking for ways to increase the number of followers for your Twitter account, you might want to read these tips. Be thoughtful about what you post, research hashtags, create a list of friends, and schedule tweets. You&#8217;ll be amazed at the number of people [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-24T12:23:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-24T12:23:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Effectively-Use-Twitter-to-Promote-Your-Business_35049.png\" \/>\n\t<meta property=\"og:image:width\" content=\"816\" \/>\n\t<meta property=\"og:image:height\" content=\"1056\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business\",\"name\":\"How to Effectively Use Twitter to Promote Your Business - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-24T12:23:08+00:00\",\"dateModified\":\"2022-07-24T12:23:09+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Effectively Use Twitter to Promote Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Effectively Use Twitter to Promote Your Business - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business","og_locale":"en_US","og_type":"article","og_title":"How to Effectively Use Twitter to Promote Your Business","og_description":"How to Effectively Use Twitter to Promote Your Business If you&#8217;re looking for ways to increase the number of followers for your Twitter account, you might want to read these tips. Be thoughtful about what you post, research hashtags, create a list of friends, and schedule tweets. You&#8217;ll be amazed at the number of people [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business","og_site_name":"Zeru","article_published_time":"2022-07-24T12:23:08+00:00","article_modified_time":"2022-07-24T12:23:09+00:00","og_image":[{"width":816,"height":1056,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Effectively-Use-Twitter-to-Promote-Your-Business_35049.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business","url":"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business","name":"How to Effectively Use Twitter to Promote Your Business - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-24T12:23:08+00:00","dateModified":"2022-07-24T12:23:09+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-effectively-use-twitter-to-promote-your-business#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Effectively Use Twitter to Promote Your Business"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/35049"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=35049"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/35049\/revisions"}],"predecessor-version":[{"id":35054,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/35049\/revisions\/35054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/36957"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=35049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=35049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=35049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}