{"id":3444,"date":"2021-01-21T16:16:00","date_gmt":"2021-01-21T16:16:00","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=3444"},"modified":"2022-07-18T22:28:03","modified_gmt":"2022-07-18T22:28:03","slug":"how-much-does-social-media-engagement-count-a-complete-guide","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide","title":{"rendered":"How Much Does Social Media Engagement Count? A Complete Guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f9bea74159f\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f9bea74159f\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f9bea74159f\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide\/#Facebook\" title=\"Facebook\">Facebook<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide\/#1_Timing_your_posts\" title=\"1. Timing your posts\">1. Timing your posts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide\/#2_Using_more_video\" title=\"2. Using more video\">2. Using more video<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide\/#3_Driving_conversations\" title=\"3. Driving conversations\">3. Driving conversations<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide\/#Twitter\" title=\"Twitter\">Twitter<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide\/#1_Be_consistent\" title=\"1. Be consistent\">1. Be consistent<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide\/#2_Think_timing\" title=\"2. Think timing\">2. Think timing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide\/#3_Use_the_right_content_types_and_formats_to_get_your_message_across\" title=\"3. Use the right content types and formats to get your message across\">3. Use the right content types and formats to get your message across<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide\/#Instagram\" title=\"Instagram\">Instagram<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide\/#1_Stepping_up_your_content_quality\" title=\"1. Stepping up your content quality\">1. Stepping up your content quality<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide\/#2_Crafting_more_compelling_captions\" title=\"2. Crafting more compelling captions\">2. Crafting more compelling captions<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide\/#3_Leveraging_user-generated_content\" title=\"3. Leveraging user-generated content\">3. Leveraging user-generated content<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Social media engagement. It\u2019s an umbrella term that covers so much. On Instagram, engagement means comments, likes, reshares and views for video content. On Twitter, it means how many Retweets, clicks, favorites and impressions a Tweets get, and they are all important metrics.<\/p>\n\n\n\n<p>After all, there is no such thing as reaching a maximum level of engagement, and the more engaged your audience is, the more you can hope to show up in other people\u2019s feeds by making the different social media algorithms work for you. In this post, we look at what engagement means on the popular social media platforms like Facebook, Twitter and Instagram, including some of the known ranking factors for each.<\/p>\n\n\n\n<h2 id=\"h-facebook\"><span class=\"ez-toc-section\" id=\"Facebook\"><\/span>Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook has been clear on one thing since 2018: It wants to put <a href=\"https:\/\/www.facebook.com\/formedia\/blog\/news-feed-fyi-bringing-people-closer-together\">friends and family first<\/a>, and prioritize posts that spark meaningful interactions between its users. The way the platform\u2019s algorithm does that is it uses signals like how people are reacting to, commenting on or sharing posts to determine which ones users should see, and in what order, every time they check their feed.<\/p>\n\n\n\n<p>Additionally, since 2020, Facebook has been working to give its users more control over what they see with mini surveys and buttons you can click to know why a particular post is showing up on your feed. This means marketers have extra work to do to get their content in front of their audience. In 2021, this means:<\/p>\n\n\n\n<h3 id=\"h-1-timing-your-posts\"><span class=\"ez-toc-section\" id=\"1_Timing_your_posts\"><\/span>1. Timing your posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Recency is a ranking factor in Facebook\u2019s algorithm so post your content when your audience is online. Brands often find that this is between 9am and 2pm on Tuesdays, Wednesdays and Thursdays, but of course, there is no hard and fast rule and you\u2019ll need to test and benchmark the times when your posts get the most engagement.<\/p>\n\n\n\n<h3 id=\"h-2-using-more-video\"><span class=\"ez-toc-section\" id=\"2_Using_more_video\"><\/span>2. Using more video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook says it: Videos drive more engagement than other post types and <a href=\"https:\/\/about.fb.com\/news\/2016\/04\/introducing-new-ways-to-create-share-and-discover-live-video-on-facebook\/\">live videos<\/a> drive 6 times more interactions than regular videos. Additionally, in May 2019, Facebook also announced that it will be making updates to its video ranking, helping people discover more great videos.<\/p>\n\n\n\n<h3 id=\"h-3-driving-conversations\"><span class=\"ez-toc-section\" id=\"3_Driving_conversations\"><\/span>3. Driving conversations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Conversation.jpg\" alt=\"\" class=\"wp-image-3446\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Conversation.jpg 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Conversation-300x188.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>Then, of course, if you want people talking about you, you have to encourage conversation&#8230;or start it. One of the key ranking signals of Facebook\u2019s algorithm is whether a user previously engaged with a Page, so strive to start conversations with your customers with playful question-based posts or leverage your employees to talk about you.<\/p>\n\n\n\n<h2 id=\"h-twitter\"><span class=\"ez-toc-section\" id=\"Twitter\"><\/span>Twitter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In its early years, Twitter used a simple timeline structure that showed the freshest content first, and for the longest time, it worked because Twitter is a microblogging site meant to be very dynamic. However, as its user base grew, there were just too many Tweets to keep up with, and there was real concern that much of the hard work that marketers were putting into their social media strategy was going unnoticed.<\/p>\n\n\n\n<p>So Twitter did a major algorithm overhaul in 2017 using factors like the types of topics and accounts that a user engages with to <a href=\"https:\/\/blog.twitter.com\/engineering\/en_us\/topics\/insights\/2017\/using-deep-learning-at-scale-in-twitters-timelines.html\">personalize their timeline<\/a>. Recency remains an important ranking signal but there is also engagement, the type of media in the Tweet and how active a user is. To stay relevant, you should:<\/p>\n\n\n\n<h3 id=\"h-1-be-consistent\"><span class=\"ez-toc-section\" id=\"1_Be_consistent\"><\/span>1. Be consistent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is always going to be an important one. On a platform where an average of 6000 Tweets are sent every second, a consistent posting schedule spread throughout the day is important to maintain an active presence but also to increase the chances that your audience sees your posts. In fact, <a href=\"https:\/\/www.pewresearch.org\/internet\/2019\/04\/24\/sizing-up-twitter-users\/\">a study by Pew Research Center<\/a> suggests that tweeting goes hand-in-hand with increased engagement with the most active accounts getting 70 times more favorites.<\/p>\n\n\n\n<h3 id=\"h-2-think-timing\"><span class=\"ez-toc-section\" id=\"2_Think_timing\"><\/span>2. Think timing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just like Facebook, if you want Twitter users to see your content, you need to tweet at the best times and this usually means between 9am and 4pm on Mondays and Thursdays. However, again like Facebook, there is a fair amount of trial and error that can go into finding out when your audience is most active. <a href=\"https:\/\/zeru.com\/buy-twitter-retweets\">Buying Twitter retweets<\/a> is also an option.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"481\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Timing.jpg\" alt=\"\" class=\"wp-image-3447\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Timing.jpg 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Timing-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<h3 id=\"h-3-use-the-right-content-types-and-formats-to-get-your-message-across\"><span class=\"ez-toc-section\" id=\"3_Use_the_right_content_types_and_formats_to_get_your_message_across\"><\/span>3. Use the right content types and formats to get your message across<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>And finally, a boost in engagement can boost how your content ranks on Twitter and&nbsp; we all know videos, GIFs, images and polls get more engagement. This is why rich media is one of the things Twitter considers when ranking content: Users are more likely to engage with them. In fact, according to Twitter data, <a href=\"https:\/\/twitter.com\/twitterbusiness\/status\/1070423034467540992\">Tweets with GIFs receive 55% more engagement<\/a> and those with videos get 10 times more engagement.<\/p>\n\n\n\n<h2 id=\"h-instagram\"><span class=\"ez-toc-section\" id=\"Instagram\"><\/span>Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Like parent company Facebook, Instagram has been on a mission to personalize users\u2019 feeds, calling it seeing <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/see-posts-you-care-about-first-in-your-feed\">the \u201cPosts You Care About First\u201d<\/a>. The ranking signals are very similar to Facebook, including interest, relationship, recency and frequency. Of those, many have to do with engagement metrics like how much a user is expected to care about a post and how the user is related to the creator.<\/p>\n\n\n\n<p>The rationale is that if a user frequently likes or engages with content from a specific creator, it might signify a real-life connection and these posts are prioritized. On Instagram, engagement can also extend to accounts users search for or send messages to, so to stay Instagram-relevant, consider:<\/p>\n\n\n\n<h3 id=\"h-1-stepping-up-your-content-quality\"><span class=\"ez-toc-section\" id=\"1_Stepping_up_your_content_quality\"><\/span>1. Stepping up your content quality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram is all about great content, visually striking, real and conversational rather than a broadcast. To get more engagement, think bold colors. breathtaking visuals, and the sort of content that gets people to stop in their tracks. Like posts with faces get more likes, as do inspirational quotes, posts about animals and behind-the-scenes. You should also consider your photo quality; It should be professional.<\/p>\n\n\n\n<h3 id=\"h-2-crafting-more-compelling-captions\"><span class=\"ez-toc-section\" id=\"2_Crafting_more_compelling_captions\"><\/span>2. Crafting more compelling captions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You might think captions are not important on Instagram, but they are, encouraging interactions but also showcasing your wisdom. This is especially true if they include tags or a question, encouraging conversations which are a positive signal to Instagram\u2019s algorithm.<\/p>\n\n\n\n<h3 id=\"h-3-leveraging-user-generated-content\"><span class=\"ez-toc-section\" id=\"3_Leveraging_user-generated_content\"><\/span>3. Leveraging user-generated content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This one had to be on the list because nothing drives engagement quite like user-generated content. Social media users love to cheer and show enthusiasm for the brands they support; You just have to give them a reason to. And if you want to go one step further, you can choose to reward that enthusiasm with a contest or a giveaway.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media engagement. It\u2019s an umbrella term that covers so much. On Instagram, engagement means comments, likes, reshares and views for video content. On Twitter, it means how many Retweets, clicks, favorites and impressions a Tweets get, and they are all important metrics. After all, there is no such thing as reaching a maximum level [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,5,4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Does Social Media Engagement Count? A Complete Guide - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Does Social Media Engagement Count? 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Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Much Does Social Media Engagement Count? A Complete Guide - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-much-does-social-media-engagement-count-a-complete-guide","og_locale":"en_US","og_type":"article","og_title":"How Much Does Social Media Engagement Count? 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