{"id":34408,"date":"2022-07-24T09:06:58","date_gmt":"2022-07-24T09:06:58","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=34408"},"modified":"2022-07-24T09:06:58","modified_gmt":"2022-07-24T09:06:58","slug":"how-does-igtv-work-on-instagram","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-does-igtv-work-on-instagram","title":{"rendered":"How Does IGTV Work on Instagram?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ef480972ef4\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69ef480972ef4\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef480972ef4\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-does-igtv-work-on-instagram\/#How_Does_IGTV_Work_on_Instagram\" title=\"How Does IGTV Work on Instagram?\">How Does IGTV Work on Instagram?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-does-igtv-work-on-instagram\/#IGTV_allows_creators_to_share_ongoing_video_episodes\" title=\"IGTV allows creators to share ongoing video episodes\">IGTV allows creators to share ongoing video episodes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-does-igtv-work-on-instagram\/#Videos_appear_on_a_hashtag_page\" title=\"Videos appear on a hashtag page\">Videos appear on a hashtag page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-does-igtv-work-on-instagram\/#Viewers_can_subscribe_to_their_favorite_series\" title=\"Viewers can subscribe to their favorite series\">Viewers can subscribe to their favorite series<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-does-igtv-work-on-instagram\/#Videos_are_permanent\" title=\"Videos are permanent\">Videos are permanent<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-does-igtv-work-on-instagram\/#They_can_accumulate_views\" title=\"They can accumulate views\">They can accumulate views<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Does_IGTV_Work_on_Instagram\"><\/span>How Does IGTV Work on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" style=\"height:auto; margin:0px 10px; max-height:258px; max-width:32% width:auto;\" src=\"https:\/\/i.imgur.com\/Zngjbj1.png\" alt=\"How does IGTV work on Instagram\" align=\"right\"> <\/p>\n<p>In IGTV, creators can post ongoing video episodes. These Videos appear in a hashtag page. Viewers can subscribe to a series they like to see on IGTV. They&#8217;re also permanent. To create a series, you must first sign up for an IGTV account. Once subscribed, your Videos are permanent. You can share as many videos as you want on your account, but keep in mind that the maximum duration of each video is 60 minutes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"IGTV_allows_creators_to_share_ongoing_video_episodes\"><\/span>IGTV allows creators to share ongoing video episodes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The creators of IGTV can easily add new episodes to an existing series. To create an IGTV series, simply drag and drop the mp4 video file to the IGTV tab in your profile. Then add a cover image, a title, a description, and relevant hashtags. You can also add links to relevant videos. When you are ready to post your new episode, tap &#8220;Post a preview&#8221; to share the video preview with your audience.<\/p>\n<p>You can share up to an hour&#8217;s worth of videos on IGTV. The videos should be between 1 minute and 15 minutes in length. You can also select a cover photo, which will appear in both your Instagram feed and IGTV profile. To make your videos visible to your audience, you can also choose a location. You can also share your videos on other social networks, such as YouTube.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Videos_appear_on_a_hashtag_page\"><\/span>Videos appear on a hashtag page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first thing you should know about Instagram hashtags is that they&#8217;re not the only way to increase your video&#8217;s visibility. Hashtags are hyperlinks in a video&#8217;s title and description. These links allow viewers to find other videos that use the same hashtag. While not everyone will watch a video, you can repurpose your content for a broader audience by turning it into a carousel post. In addition, you can reshare feed posts in Instagram Stories to appeal to users who use the app&#8217;s stories feature. But, be careful, because YouTube will flag your content as spam if you use more than 15 hashtags.<\/p>\n<p>Another tip to use hashtags on Instagram is to separate them with line breaks, thereby creating visual space. You can also use emojis and symbols to separate hashtags. For example, the hashtag #hellobonjournal features several hashtags, including the creator&#8217;s industry, location, and phrases. Using hashtags on Instagram can increase your reach and drive discovery. Make use of hashtags in your caption and your content to increase your visibility and reach.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Viewers_can_subscribe_to_their_favorite_series\"><\/span>Viewers can subscribe to their favorite series<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IGTV lets creators brand and name their series. Subscribing to a series sends subscribers notifications of new episodes. IGTV is a new platform for mobile television that has the potential to increase brand awareness, increase leads, and boost engagement. Here are some tips to help you launch a successful IGTV series. Firstly, you need to define success. Set objectives for your series.<\/p>\n<p>Another way to drive traffic to your IGTV channel is to promote it on Instagram. For example, you can share a preview of your latest episode on your profile or on your channel page. IGTV videos can be continuous series or one-off episodes. Encourage viewers to turn notifications on so that they can be alerted to new videos. Then, direct them to your profile page. Besides, cross-promotion is an effective strategy to drive traffic to IGTV videos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Videos_are_permanent\"><\/span>Videos are permanent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can now post longer videos to IGTV. In order to do so, you must make your video at least 60 seconds long and must have content that is longer than a minute. This means you need to make sure your title and description reinforce your call to action. Once you have made your video, you can now add it to a series and promote it across Instagram. After you have published it, you can view it and comment on it with a list of 25-30 hashtags.<\/p>\n<p>You can now post your IGTV videos on your profile without having to leave the main Instagram app. Just remember that your video must have a cover photo and posting time. This will help people discover your videos without having to leave the app. Since this change in February 2019, more users have spent more time watching IGTV videos, and the service has also seen a surge in original content from creators of all sizes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_can_accumulate_views\"><\/span>They can accumulate views<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IGTV allows you to create and share 60-second videos that share your brand&#8217;s story and perception with the world. With its unique format, it&#8217;s easy to get more viewers than your Instagram posts. You can also incorporate SEO into your video creation by including popular hashtags in the title and description. Moreover, you can use external links in your videos to drive traffic to your website. The following are some ways in which you can use IGTV to generate more Instagram views:<\/p>\n<p>Publish videos regularly. It&#8217;s important to make your videos interesting to keep viewers watching. Use relevant hashtags. IGTV video descriptions should contain a CTA. Include your URL in the description. Make sure to upload videos in a series every week or month. You can start by creating a series on your profile. Once you have completed the process, you can post it on Instagram. It can be done instantly.<\/p>\n<p> <iframe height=\"263\" frameborder=\"0\" allowfullscreen=\"true\" width=\"471\" src=\"https:\/\/www.youtube.com\/embed\/EaRxgAW9mUY\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Does IGTV Work on Instagram? In IGTV, creators can post ongoing video episodes. These Videos appear in a hashtag page. Viewers can subscribe to a series they like to see on IGTV. They&#8217;re also permanent. To create a series, you must first sign up for an IGTV account. Once subscribed, your Videos are permanent. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":37267,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Does IGTV Work on Instagram? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-does-igtv-work-on-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does IGTV Work on Instagram?\" \/>\n<meta property=\"og:description\" content=\"How Does IGTV Work on Instagram? In IGTV, creators can post ongoing video episodes. These Videos appear in a hashtag page. 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