{"id":34336,"date":"2022-07-24T08:59:14","date_gmt":"2022-07-24T08:59:14","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=34336"},"modified":"2022-07-24T08:59:15","modified_gmt":"2022-07-24T08:59:15","slug":"how-many-users-does-instagram-have-in-2022","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022","title":{"rendered":"How Many Users Does Instagram Have in 2022?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6e4ec4ed4e8\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a6e4ec4ed4e8\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6e4ec4ed4e8\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022\/#How_Many_Users_Does_Instagram_Have_in_2022\" title=\"How Many Users Does Instagram Have in 2022?\">How Many Users Does Instagram Have in 2022?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022\/#In_2022_Instagram_will_have_a_monthly_active_user_base_of_1_billion\" title=\"In 2022, Instagram will have a monthly active user base of 1 billion\">In 2022, Instagram will have a monthly active user base of 1 billion<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022\/#It_will_employ_450_people\" title=\"It will employ 450 people\">It will employ 450 people<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022\/#It_will_have_200_million_business_accounts\" title=\"It will have 200 million business accounts\">It will have 200 million business accounts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022\/#It_will_be_used_by_44_of_individuals_to_purchase_on_a_weekly_basis\" title=\"It will be used by 44% of individuals to purchase on a weekly basis\">It will be used by 44% of individuals to purchase on a weekly basis<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022\/#It_will_be_popular_among_young_people\" title=\"It will be popular among young people\">It will be popular among young people<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Many_Users_Does_Instagram_Have_in_2022\"><\/span>How Many Users Does Instagram Have in 2022?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" alt=\"How many users does Instagram have 2022\" style=\"max-height:361px; height:auto; margin:0px 10px; max-width:44% width:auto;\" align=\"left\" src=\"https:\/\/i.imgur.com\/PMNQArn.png\">  <\/p>\n<p>To determine how many users Instagram will have in 2022, we&#8217;ve crunched the numbers. By the end of the next decade, Instagram&#8217;s monthly active user base will be one billion. That number will include 450 employees and 200 million business accounts, and it will be used by 44% of people to make purchases on a weekly basis. That&#8217;s an incredible amount of growth in just five years.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_2022_Instagram_will_have_a_monthly_active_user_base_of_1_billion\"><\/span>In 2022, Instagram will have a monthly active user base of 1 billion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With its growing popularity, Instagram has set its sights on reaching 1 billion monthly active users by the end of 2022. As of January 2019, the social media platform has a user base of 2 billion. Users on Instagram spend an average of 53 minutes a day scrolling through stories and interacting with content. The number of people who follow a business on Instagram is also high, with 500 million daily active users.<\/p>\n<p>With an estimated one billion monthly active users in 2022, Instagram is on track to surpass Facebook&#8217;s mark. It has risen in popularity year after year since its launch in 2010, and is on track to achieve this milestone in the next two years. In September 2017, Instagram had more than 800 million active users. While the number of users isn&#8217;t precise, it&#8217;s still an impressive milestone for a social media app.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_will_employ_450_people\"><\/span>It will employ 450 people<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The number of employees is low when compared to its parent company, Facebook, which has over 58,600. Instagram employs 450 people and boasts one billion monthly users. But this is still a small team compared to Twitter, which has over 6,600 employees and services one-third of the world&#8217;s Internet users. The growth of Instagram is not surprising, given that it has recently introduced tools for business owners, including shoppable Instagram posts and ways to drive traffic from Instagram Stories.<\/p>\n<p>The company recently revealed its latest employee count. Its payroll has risen from just eight employees a year in 2013 to 450 by 2022, which is a massive number for a startup. Instagram also recently announced a new feature that will help businesses find and retain the best employees. This is a welcome development for anyone who is looking for a job. Instagram&#8217;s popularity continues to rise and its employees will need to keep pace.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_will_have_200_million_business_accounts\"><\/span>It will have 200 million business accounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to be part of the growing business community, you should consider signing up for an account on Instagram. The service has more than 1.4 billion active monthly users. That&#8217;s a huge audience. But how many of them are business accounts? In 2022, the platform is expected to have 200 million business accounts, and it&#8217;s only a matter of time before that number grows to three billion.<\/p>\n<p>According to the latest data, there are currently more than 200 million active business accounts on Instagram. It&#8217;s estimated that 71% of these accounts are used for business purposes. One-third of the most popular Instagram Stories are posted by businesses. With this massive audience, a business account on Instagram should be taken seriously. If you have a small business, chances are you&#8217;ll want to take advantage of this huge opportunity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_will_be_used_by_44_of_individuals_to_purchase_on_a_weekly_basis\"><\/span>It will be used by 44% of individuals to purchase on a weekly basis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite the rise in popularity of Instagram, the platform is not slowing down any time soon. Brands should stay abreast of the latest trends and stats to perfect their marketing strategy. Here are a few interesting stats to keep an eye on. 44% of individuals will use Instagram to purchase on a weekly basis in 2022. Among this group, Brunei is the most popular market, with 92% of its population using the platform.<\/p>\n<p>Instagram is one of the most popular social networks, with half as many monthly active users as Facebook and YouTube. This social network is used by teens and young adults worldwide &#8211; although it does not reach everyone in the U.S. and Europe. Moreover, teens and young adults are still the main audience for Instagram, as it has remained the third most popular social network among US teenagers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_will_be_popular_among_young_people\"><\/span>It will be popular among young people<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the popularity of social media increases, Instagram is changing into a video-sharing platform to compete with YouTube and TikTok. The company is betting that this move will bring younger users to its platform. The company has also partnered with Facebook and WhatsApp to test full-screen videos from accounts without followers. If Instagram Reels and other features prove to be popular with young users, it could become the next Facebook or Snapchat.<\/p>\n<p>According to a study by research firm Nielsen, nearly half of Instagram users are under 34 years old. More specifically, Millennials spend nearly four percent of their time using the app for mobile messaging. The two platforms are tied with one another in terms of the number of millennials who use Instagram for mobile messaging. If the growth in these audiences continues at the same pace, Instagram will become even more popular among young people.<\/p>\n<p> <iframe height=\"262\" width=\"468\" allowfullscreen=\"true\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/rD20yLOjFis\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Many Users Does Instagram Have in 2022? To determine how many users Instagram will have in 2022, we&#8217;ve crunched the numbers. By the end of the next decade, Instagram&#8217;s monthly active user base will be one billion. That number will include 450 employees and 200 million business accounts, and it will be used by [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":37307,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Many Users Does Instagram Have in 2022? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Many Users Does Instagram Have in 2022?\" \/>\n<meta property=\"og:description\" content=\"How Many Users Does Instagram Have in 2022? To determine how many users Instagram will have in 2022, we&#8217;ve crunched the numbers. By the end of the next decade, Instagram&#8217;s monthly active user base will be one billion. That number will include 450 employees and 200 million business accounts, and it will be used by [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-24T08:59:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-24T08:59:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-Many-Users-Does-Instagram-Have-in-2022_34336.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"743\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022\",\"url\":\"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022\",\"name\":\"How Many Users Does Instagram Have in 2022? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-24T08:59:14+00:00\",\"dateModified\":\"2022-07-24T08:59:15+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Many Users Does Instagram Have in 2022?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Many Users Does Instagram Have in 2022? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022","og_locale":"en_US","og_type":"article","og_title":"How Many Users Does Instagram Have in 2022?","og_description":"How Many Users Does Instagram Have in 2022? To determine how many users Instagram will have in 2022, we&#8217;ve crunched the numbers. By the end of the next decade, Instagram&#8217;s monthly active user base will be one billion. That number will include 450 employees and 200 million business accounts, and it will be used by [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022","og_site_name":"Zeru","article_published_time":"2022-07-24T08:59:14+00:00","article_modified_time":"2022-07-24T08:59:15+00:00","og_image":[{"width":1000,"height":743,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-Many-Users-Does-Instagram-Have-in-2022_34336.jpg","type":"image\/jpeg"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022","url":"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022","name":"How Many Users Does Instagram Have in 2022? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-24T08:59:14+00:00","dateModified":"2022-07-24T08:59:15+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-many-users-does-instagram-have-in-2022#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How Many Users Does Instagram Have in 2022?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/34336"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=34336"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/34336\/revisions"}],"predecessor-version":[{"id":34341,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/34336\/revisions\/34341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/37307"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=34336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=34336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=34336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}