{"id":34308,"date":"2022-07-24T08:59:11","date_gmt":"2022-07-24T08:59:11","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=34308"},"modified":"2022-07-24T08:59:11","modified_gmt":"2022-07-24T08:59:11","slug":"what-is-the-best-time-to-post-on-instagram-2","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-the-best-time-to-post-on-instagram-2","title":{"rendered":"What is the Best Time to Post on Instagram?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a170f064c46c\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a170f064c46c\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a170f064c46c\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-the-best-time-to-post-on-instagram-2\/#What_is_the_Best_Time_to_Post_on_Instagram\" title=\"What is the Best Time to Post on Instagram?\">What is the Best Time to Post on Instagram?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-the-best-time-to-post-on-instagram-2\/#6_am_-_11_am\" title=\"6 am &#8211; 11 am\">6 am &#8211; 11 am<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-the-best-time-to-post-on-instagram-2\/#After_6_pm\" title=\"After 6 pm\">After 6 pm<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-the-best-time-to-post-on-instagram-2\/#5_00_am\" title=\"5:00 a.m.\">5:00 a.m.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-the-best-time-to-post-on-instagram-2\/#5_00_pm\" title=\"5:00 p.m.\">5:00 p.m.<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_the_Best_Time_to_Post_on_Instagram\"><\/span>What is the Best Time to Post on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>If you want to increase your followers on Instagram, you must know the best times to post to get the most engagement. Several popular Instagram hours are listed below: Before 6am, after 6pm, and anywhere in between. The best time to post is highly dependent on your followers&#8217; interests, but there are some general guidelines that you can follow. To maximize engagement, post at the right time of the day. SproutSocial tracks the best time to post, and offers a free tool that allows you to find out when to post.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_am_-_11_am\"><\/span>6 am &#8211; 11 am<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While there is no definitive &#8220;best&#8221; time to post on Instagram, it&#8217;s probably not the end of the world, so let&#8217;s consider the pros and cons of each. The morning is the time when most users are out of the office and busy with their personal lives, but you can still post content before the noon hour and after 11 pm. In addition, you&#8217;ll be able to post videos and other long-form content, which is especially appealing to the time of day when most users are online.<\/p>\n<p>The best time to post on Instagram depends on what you&#8217;re hoping to accomplish with your posts. Are you trying to engage your current audience? Are you trying to get more followers? If you&#8217;re trying to reach new people, it&#8217;s best to post during these hours. If you&#8217;re hoping to gain new followers, try posting around those hours, when your target audience is most active.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"After_6_pm\"><\/span>After 6 pm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When to post on Instagram can be a tricky decision, but it is important to experiment and test different times as your following grows. The best times vary for different industries and niches, so it&#8217;s important to experiment to see what works best for you. You should also experiment with different times when different products and times of year are most relevant to your audience. A study from Sprout Social has detailed the best time to post for each industry, with data from more than 20,000 brands and niches.<\/p>\n<p>While these results aren&#8217;t scientific, they can serve as a guide. While most studies choose the most appropriate time to post, the best time to post on Instagram depends on the country in which you are based. Central Time US is used in most studies, so you can try other times that work better for your audience. Generally, you should aim to post at times when your target audience is active and engaged on the platform.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_00_am\"><\/span>5:00 a.m.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sprout Social&#8217;s data showed that the best time to post on Instagram is between nine and ten am and two or three pm. This time frame fits in with the fact that most users will check their phone in the morning before they get to work. Furthermore, many people tend to scroll through Instagram during their lunch breaks. That&#8217;s the perfect time to post a long-form piece of content or share a live video on Instagram.<\/p>\n<p>The best time to post on Instagram varies for different industries. Some industries prefer posting during their break time, which means that 5:00 a.m. is the best time to post on Instagram for those industries. However, for brands with a local target audience, the best time to post on Instagram will depend on the timings of your audience. So, if you&#8217;re in the advertising industry, you can take advantage of the early morning hours and post during that time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_00_pm\"><\/span>5:00 p.m.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Posted content is most likely to be viewed on a weekday, between 10:00 a.m. and 1:00 p.m., when people are most active. On weekends, engagement is low, since people tend to be doing real-life activities. Posting during this time is the most effective for business accounts. There are other times of the day when posting is most effective.<\/p>\n<p>In addition to being most visible during peak hours, posting on Instagram is also beneficial to the overall engagement rate. Depending on your target audience, you can post at different times throughout the day. However, it&#8217;s important to remember that the best time to post on Instagram depends on your industry and audience. For example, if you are a traveler, you&#8217;ll want to post early in the morning.<\/p>\n<p>The best time to post on Instagram is from 11 am to 2:00 pm. The engagement rate on Fridays is relatively consistent and increases as the day goes on. Moreover, engagement rates peak at 2:00 PM and decrease significantly between 7 AM and 2 pm. Posting in these hours is also best for long-form content. On Saturdays, post at 9:00 a.m. before people head off for their weekend plans. Engagement on Sundays is low and peaks around 7:00 PM.<\/p>\n<p> <iframe allowfullscreen=\"true\" height=\"265\" frameborder=\"0\" width=\"474\" src=\"https:\/\/www.youtube.com\/embed\/wfM03O3nvRw\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the Best Time to Post on Instagram? If you want to increase your followers on Instagram, you must know the best times to post to get the most engagement. Several popular Instagram hours are listed below: Before 6am, after 6pm, and anywhere in between. The best time to post is highly dependent on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":37319,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the Best Time to Post on Instagram? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-the-best-time-to-post-on-instagram-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Best Time to Post on Instagram?\" \/>\n<meta property=\"og:description\" content=\"What is the Best Time to Post on Instagram? 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