{"id":3416,"date":"2020-12-17T12:50:32","date_gmt":"2020-12-17T12:50:32","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=3416"},"modified":"2022-07-18T22:29:14","modified_gmt":"2022-07-18T22:29:14","slug":"facebook-for-business-help","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/facebook-for-business-help","title":{"rendered":"Facebook For Business Help: Facebook Shares New Video Best Practices And Help Website"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1eb4f51b77a\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a1eb4f51b77a\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1eb4f51b77a\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/facebook-for-business-help\/#3_Video_Best_Practices_To_Give_Your_Content_A_Boost\" title=\"3 Video Best Practices To Give Your Content A Boost\">3 Video Best Practices To Give Your Content A Boost<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/facebook-for-business-help\/#1_Include_A_3-5_second_Trailer\" title=\"1. Include A 3-5 second Trailer\">1. Include A 3-5 second Trailer<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/facebook-for-business-help\/#2_Use_A_4_5_Aspect_Ratio\" title=\"2. Use A 4:5 Aspect Ratio\">2. Use A 4:5 Aspect Ratio<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/facebook-for-business-help\/#3_Think_Social\" title=\"3. Think Social\">3. Think Social<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/facebook-for-business-help\/#Facebooks_New_Help_Website_Social_Good\" title=\"Facebook\u2019s New Help Website: Social Good\">Facebook\u2019s New Help Website: Social Good<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>It\u2019s been clear for a while now: Video marketing is here to stay. Just think of how you used the internet today. What content did you enjoy? What posts caught your attention on Instagram? What webpages did you visit?<\/p>\n\n\n\n<p>We bet video is a big part of your answers to all three questions, and right there is the argument for using more videos in your marketing.<\/p>\n\n\n\n<p>The question is: Why don\u2019t all brands do it? If video content can make such a difference, and it\u2019s so well documented, why isn\u2019t everyone jumping on the bandwagon? The answer is threefold.<\/p>\n\n\n\n<ol><li>Budget; Many companies simply can\u2019t afford it<\/li><li>Organization; You\u2019ll need people experienced in both creating and starring in videos<\/li><li>And consistency; Once you start creating videos, you can\u2019t stop and you\u2019ll need a level of consistency with your posting schedule for your video marketing to work.<\/li><\/ol>\n\n\n\n<p>Unlike written content, the challenges here are more significant, but this also means that you have an opportunity to do something before your competitors and rise above the noise. This is especially true on social media sites like Facebook where videos garner <a href=\"https:\/\/99firms.com\/blog\/facebook-video-statistics\/\">4 billion views a day<\/a>.<\/p>\n\n\n\n<p>In terms of consumption, you\u2019re looking at 100 million hours of video watched every day, a number much smaller than YouTube\u2019s <a href=\"https:\/\/blog.youtube\/news-and-events\/you-know-whats-cool-billion-hours\">one billion hours of video watched daily<\/a>, but put together, it\u2019s clear that Mark Zuckerberg was onto something when he said Facebook will be mostly video by 2021.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Video-Views.jpg\" alt=\"\" class=\"wp-image-3419\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Video-Views.jpg 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Video-Views-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>For businesses, the writing on the wall is clear: If you haven\u2019t been using video content in your marketing mix, now is the time to start, and Facebook even shared some new <a href=\"https:\/\/www.facebook.com\/creators\/three-video-best-practices\">video best practices<\/a> to help you along.<\/p>\n\n\n\n<h2 id=\"h-3-video-best-practices-to-give-your-content-a-boost\"><span class=\"ez-toc-section\" id=\"3_Video_Best_Practices_To_Give_Your_Content_A_Boost\"><\/span>3 Video Best Practices To Give Your Content A Boost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-1-include-a-3-5-second-trailer\"><span class=\"ez-toc-section\" id=\"1_Include_A_3-5_second_Trailer\"><\/span>1. Include A 3-5 second Trailer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Given that 85% of Facebook videos are watched with the sound turned off and 65% of all video views come from mobile, one of the best practices shared by Facebook is to include a brief preview of your content at the beginning. This is because the first few seconds of a video play an important role in captivating viewers and getting them to interact with your content.<\/p>\n\n\n\n<p>In turn, improved engagement and retention over time boost your distribution and reach on Facebook.<\/p>\n\n\n\n<h3 id=\"h-2-use-a-4-5-aspect-ratio\"><span class=\"ez-toc-section\" id=\"2_Use_A_4_5_Aspect_Ratio\"><\/span>2. Use A 4:5 Aspect Ratio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This one is all about the fact that most people watch videos on mobile and often just inches from their face, making the way you serve your content particularly important. Facebook shared that the best practice is to create videos in a 4:5 aspect ratio for vertical viewing.<\/p>\n\n\n\n<p>This ensures that your message is delivered to your audience in the right format and orientation.<\/p>\n\n\n\n<h3 id=\"h-3-think-social\"><span class=\"ez-toc-section\" id=\"3_Think_Social\"><\/span>3. Think Social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>And finally, it\u2019s often easy to forget that Facebook is a social media site, and being social is important if you want to maximize your reach. This means joining the conversations in the comment section of your posts, and even content from other accounts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"430\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Social.jpg\" alt=\"\" class=\"wp-image-3420\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Social.jpg 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Social-300x202.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>The more you engage in discussions and answer questions, the more you encourage people to interact with your own content, and if you need a little help to get on top of all the activity, just head to the Inbox tab of your Creator Studio where everything is in one place.<\/p>\n\n\n\n<p>You can also <a href=\"https:\/\/zeru.com\/buy-facebook-views\">buy Facebook views<\/a> to speed up the process.<\/p>\n\n\n\n<h2 id=\"h-facebook-s-new-help-website-social-good\"><span class=\"ez-toc-section\" id=\"Facebooks_New_Help_Website_Social_Good\"><\/span>Facebook\u2019s New Help Website: Social Good<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the same vein as helping businesses <a href=\"https:\/\/www.facebook.com\/business\/learn\/lessons\/video-best-practices-checklist\">improve their video strategy<\/a>, Facebook also launched a new website with resources to help businesses achieve their social goals. This comes as the pandemic changed the way people interact with brands, including the spotlight put on their values and practices, and the causes they support.<\/p>\n\n\n\n<p>The website called <a href=\"https:\/\/www.facebook.com\/business\/resources\/socialgoodforbusiness\">Social Good<\/a> is aimed at helping businesses build a community around causes that matter and sustainable practices. This is the new vision of Facebook, and adopting it before your competitors means you can beat them to the punch, showing up where it matters and amplifying your impact. This can be through:<\/p>\n\n\n\n<ol><li>A fundraiser<\/li><li>Donating to a cause<\/li><li>Or showing support for social causes<\/li><\/ol>\n\n\n\n<p>The mini-site provides all the instructions you need to get started, be it a donate button added to your Facebook Live videos or a fundraiser sticker added to your Stories. And if you need inspiration, there are plenty of case studies you can go through.<\/p>\n\n\n\n<p>According to a survey conducted by Facebook, 65% of respondents said how a brand responded to the pandemic will impact the likelihood that they buy from the brand in the future, and 28% of shoppers said they encourage others to buy from brands with values and empathy for social causes.<\/p>\n\n\n\n<p>The bottomline? In 2020, people are looking for authenticity and a more personal connection with the brands they associate with, and that\u2019s not about to change. If anything, Facebook\u2019s Social Good is proof that the shift towards the meaningful is here to stay.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been clear for a while now: Video marketing is here to stay. Just think of how you used the internet today. What content did you enjoy? What posts caught your attention on Instagram? What webpages did you visit? We bet video is a big part of your answers to all three questions, and right [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook For Business Help: Facebook Shares New Video Best Practices And Help Website - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/facebook-for-business-help\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook For Business Help: Facebook Shares New Video Best Practices And Help Website\" \/>\n<meta property=\"og:description\" content=\"It\u2019s been clear for a while now: Video marketing is here to stay. 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