{"id":3399,"date":"2020-12-03T11:34:00","date_gmt":"2020-12-03T11:34:00","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=3399"},"modified":"2022-07-18T22:29:37","modified_gmt":"2022-07-18T22:29:37","slug":"how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide","title":{"rendered":"How To Create A Great YouTube Channel For Your Business | A Complete Guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f1ad7094ed7\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f1ad7094ed7\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f1ad7094ed7\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide\/#The_Basic_Checklist\" title=\"The Basic Checklist\">The Basic Checklist<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide\/#1_Create_A_New_Google_Business_Account\" title=\"1. Create A New Google Business Account\">1. Create A New Google Business Account<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide\/#2_Customize_Your_Channel\" title=\"2. Customize Your Channel\">2. Customize Your Channel<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide\/#-_A_Description\" title=\"&#8211; A Description\">&#8211; A Description<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide\/#-_Relatability\" title=\"&#8211; Relatability\">&#8211; Relatability<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide\/#The_More_Advanced_Stuff\" title=\"The More Advanced Stuff\">The More Advanced Stuff<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide\/#1_Have_A_Channel_Trailer\" title=\"1. Have A Channel Trailer\">1. Have A Channel Trailer<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide\/#2_Optimize_Every_Video\" title=\"2. Optimize Every Video\">2. Optimize Every Video<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide\/#3_Create_A_YouTube_Channel_Structure\" title=\"3. Create A YouTube Channel Structure\">3. Create A YouTube Channel Structure<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide\/#4_Optimize_For_Googles_Key_Moments\" title=\"4. Optimize For Google\u2019s Key Moments\">4. Optimize For Google\u2019s Key Moments<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>It\u2019s a great time for businesses to be on YouTube right now! For a start, the platform has over <a href=\"https:\/\/blog.youtube\/press\">2 billion monthly active users<\/a>. Additionally, every day, people watch over a billion hours of video, and each visit averages 6.5 pageviews.<\/p>\n\n\n\n<p>These are commonly known stats if you\u2019re in the social media game, but did you know that 70% of what people see on YouTube is determined by the platform\u2019s recommendation algorithm? This means that great content is important but there is also optimizing your channel to get it in front of more people. In this post, we take you through a step-by-step guide.<\/p>\n\n\n\n<h2 id=\"h-the-basic-checklist\"><span class=\"ez-toc-section\" id=\"The_Basic_Checklist\"><\/span>The Basic Checklist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-1-create-a-new-google-business-account\"><span class=\"ez-toc-section\" id=\"1_Create_A_New_Google_Business_Account\"><\/span>1. Create A New Google Business Account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In theory, you can use your personal Google account to create a YouTube channel for your business, but why would you? It will link the two and you\u2019ll always have security issues to worry about. It\u2019s much better to have a new, dedicated account for your channel so if you want to like a trendy music video or leave a comment on something political, it does not reflect badly on your business.<\/p>\n\n\n\n<p>Once you create your Google account, head over to YouTube\u2019s homepage and click on the avatar icon in the upper right-hand corner of the page. From the drop-down options, click on <strong>Create a channel<\/strong>. From there, follow the on-screen instructions to create your channel, including choosing a channel name.<\/p>\n\n\n\n<h3 id=\"h-2-customize-your-channel\"><span class=\"ez-toc-section\" id=\"2_Customize_Your_Channel\"><\/span>2. Customize Your Channel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This means uploading a profile picture, which will be your signature image on YouTube and appear everywhere, channel banner and video watermark. All 3 imagery should be in line with your brand and have <a href=\"https:\/\/support.google.com\/youtube\/answer\/2972003\">the right dimensions<\/a>.<\/p>\n\n\n\n<ul><li>Your profile picture should be 800 x 800 px, which is then rendered at 98 X 98 px<\/li><li>Your channel banner should be a minimum of 2048 x 1152 px with an aspect ratio of 16:9<\/li><li>Your video watermark should be 150 x 150 px, and less than 1 MB in size<\/li><\/ul>\n\n\n\n<p>Since these dimensions are pretty large, you need high resolution pictures, which you can create using a tool like <a href=\"https:\/\/www.canva.com\/\">Canva<\/a>.<\/p>\n\n\n\n<p>When uploading images, YouTube also allows for previews and cropping options, so with a bit of trial and error, it should be easy to make your account look professional.<\/p>\n\n\n\n<p>In addition to branding, you should also think about giving your channel:<\/p>\n\n\n\n<h3 id=\"h-a-description\"><span class=\"ez-toc-section\" id=\"-_A_Description\"><\/span>&#8211; A Description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Often overlooked, the <strong>About<\/strong> section of your YouTube channel is important to make a good impression on viewers and even funnel them to your other social profiles. Just think of something brief, like a mission statement or welcome message, and include a few links and CTAs to places where you\u2019d like your <a href=\"https:\/\/zeru.com\/buy-youtube-views\">YouTube traffic<\/a> to land.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"425\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Description.jpg\" alt=\"\" class=\"wp-image-3400\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Description.jpg 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Description-300x199.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>YouTube allows up to 5 links, and you can use a custom hyperlink text of up to 30 characters. At this point, it\u2019s also worth noting that, as a bonus, YouTube allows social links on your channel banner; Use them because they are more accessible to viewers.<\/p>\n\n\n\n<h3 id=\"h-relatability\"><span class=\"ez-toc-section\" id=\"-_Relatability\"><\/span>&#8211; Relatability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Admit it or not, YouTube is a social network. It\u2019s a community, and establishing yourself as an active participant is important. Like following other channels and liking other people\u2019s content.<\/p>\n\n\n\n<p>The trick is to have a smart strategy. For example, you want to engage with the leaders and influencers in your niche, but not your direct competitors per se. You should also \u201cLike\u201d content you genuinely appreciate and think is entertaining yet relevant.<\/p>\n\n\n\n<p>You want to stay clear of all things controversial or unrelated to your business, and keep things strictly professional, which means no liking Taylor Swift\u2019s latest video.<\/p>\n\n\n\n<p>Once you\u2019re done choosing the channels you want to engage with, make sure your subscriptions and \u201cliked\u201d videos are set to public so viewers can see your activity on the platform; It\u2019s a subtle way to let them know you\u2019re involved in your industry.<\/p>\n\n\n\n<h2 id=\"h-the-more-advanced-stuff\"><span class=\"ez-toc-section\" id=\"The_More_Advanced_Stuff\"><\/span>The More Advanced Stuff<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that we have the basics covered, it\u2019s time to take things up a notch. To take your YouTube channel to the next level in terms of search visibility and lead generation, you also want to:<\/p>\n\n\n\n<h3 id=\"h-1-have-a-channel-trailer\"><span class=\"ez-toc-section\" id=\"1_Have_A_Channel_Trailer\"><\/span>1. Have A Channel Trailer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To give your YouTube channel a push from the basics to the league of the pros, the first thing you should do is create a channel trailer. This is meant to introduce your first-time viewers to your content, typically a minute or so long, and serving as an extension of your About page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"325\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Trailer.jpg\" alt=\"\" class=\"wp-image-3401\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Trailer.jpg 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Trailer-300x152.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>A great example of a channel trailer is the one <a href=\"https:\/\/www.youtube.com\/user\/Animoto\">Animoto<\/a> uses, short, informative and with plenty of personality.<\/p>\n\n\n\n<h3 id=\"h-2-optimize-every-video\"><span class=\"ez-toc-section\" id=\"2_Optimize_Every_Video\"><\/span>2. Optimize Every Video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Like we mentioned before, YouTube functions very much like a search engine, and it has an algorithm that dictates what results are returned to viewers. To give your content the best shot at appearing in front of more people, you want to:<\/p>\n\n\n\n<ul><li>Conduct a keyword research and include relevant search terms in your titles, tags, descriptions, thumbnails and everything that makes for your video\u2019s metadata<\/li><li>Craft custom captions and transcripts to make your videos more crawlable<\/li><li>And use thumbnail images that really catch the eye<\/li><\/ul>\n\n\n\n<p>Remember that <a href=\"https:\/\/www.statista.com\/statistics\/259477\/hours-of-video-uploaded-to-youtube-every-minute\/\">500 hours of video<\/a> are uploaded to YouTube every minute, so YouTube search plays a big role in how much success you have on the platform.<\/p>\n\n\n\n<h3 id=\"h-3-create-a-youtube-channel-structure\"><span class=\"ez-toc-section\" id=\"3_Create_A_YouTube_Channel_Structure\"><\/span>3. Create A YouTube Channel Structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This one means organizing your content into playlists to help people navigate around. For example, you can have a playlist for your customer stories and another one for your product descriptions. Just make sure you don\u2019t create random playlists; Each playlist should have a clear focus and logical flow so people are encouraged to keep watching.<\/p>\n\n\n\n<h3 id=\"h-4-optimize-for-google-s-key-moments\"><span class=\"ez-toc-section\" id=\"4_Optimize_For_Googles_Key_Moments\"><\/span>4. Optimize For Google\u2019s Key Moments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Introduced in September 2019, Google\u2019s key moments distinguish different sections of a video so searchers can quickly find the content they are looking for in a long how-to video or something like a speech or a documentary.<\/p>\n\n\n\n<p id=\"h-why-should-you-care\">Why Should You Care?<\/p>\n\n\n\n<p>The feature is getting more visibility in search. Key moments are appearing on video carousel results, which means that even videos that weren\u2019t previously ranking have a chance of attracting more views.<\/p>\n\n\n\n<p>Just make sure you add your timestamps in your video description and not in a pinned comment, and you list them in chronological order.<\/p>\n\n\n\n<p>And there you have it! A complete guide on how to get better results with your YouTube marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a great time for businesses to be on YouTube right now! For a start, the platform has over 2 billion monthly active users. Additionally, every day, people watch over a billion hours of video, and each visit averages 6.5 pageviews. These are commonly known stats if you\u2019re in the social media game, but did [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Create A Great YouTube Channel For Your Business | A Complete Guide - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-create-a-great-youtube-channel-for-your-business-a-complete-guide\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create A Great YouTube Channel For Your Business | A Complete Guide\" \/>\n<meta property=\"og:description\" content=\"It\u2019s a great time for businesses to be on YouTube right now! 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