{"id":33748,"date":"2022-07-23T15:27:29","date_gmt":"2022-07-23T15:27:29","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=33748"},"modified":"2022-07-23T15:27:30","modified_gmt":"2022-07-23T15:27:30","slug":"how-to-get-the-most-out-of-tiktok","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok","title":{"rendered":"How to Get the Most Out of TikTok"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea58f8b2ddb\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69ea58f8b2ddb\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea58f8b2ddb\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok\/#How_to_Get_the_Most_Out_of_TikTok\" title=\"How to Get the Most Out of TikTok\">How to Get the Most Out of TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok\/#Trend-jacking\" title=\"Trend-jacking\">Trend-jacking<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok\/#Social_media_platform\" title=\"Social media platform\">Social media platform<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok\/#Video_search_tool\" title=\"Video search tool\">Video search tool<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok\/#Place_to_discover_new_content\" title=\"Place to discover new content\">Place to discover new content<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Get_the_Most_Out_of_TikTok\"><\/span>How to Get the Most Out of TikTok<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/eOPNBsw.jpg\" align=\"right\" style=\"max-height:377px; margin:0px 10px; width:auto; height:auto; max-width:29%\" alt=\"What is the purpose of TikTok\"> <\/p>\n<p>There are several purposes of using TikTok. You can use it as a Social network, Trend-jacking tool, or a place to discover fresh content. These are the primary uses of TikTok. If you want to make it popular, you can use these features to promote your videos. Listed below are some tips to help you get the most out of the platform. Read on to learn more!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trend-jacking\"><\/span>Trend-jacking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trend-jacking is the art of leveraging viral news stories to promote a brand. In the case of 9\/11, a viral video created controversy, resulting in an outpouring of backlash from US citizens. This incident has made trend-jacking on TikTok even more important than ever. Fortunately, it&#8217;s never too late to start trend-jacking. Read on to learn how.<\/p>\n<p>First, learn about trend-jacking. Trend-jacking involves applying a brand&#8217;s content to a trending topic, hashtag, event, meme, or new slang term. While it&#8217;s easy to jump on a trend, it&#8217;s crucial to understand when to chime in and when not to. If you do it too often, you risk becoming the unwelcome voice in the conversation.<\/p>\n<p>Secondly, learn about how TikTok works. While it&#8217;s a relatively new social network, its usage rivals Instagram. Increasingly, digital marketers are starting to focus their efforts on TikTok. Before you start your TikTok marketing strategy, you need to understand how the platform works. Make sure your videos are safe to share and don&#8217;t use any explicit language. Lastly, don&#8217;t forget that Gen Z does not like advertising. 51% of the generation uses ad-blockers, so your traditional marketing strategies will not be effective.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_media_platform\"><\/span>Social media platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The social media platform TikTok has quickly gained a large following, with many famous people joining the trend. Will Smith, an early adopter, is one such user with over 60 million followers. Dancer Charli D&#8217;Amelio became the first person to hit 100 million followers on the social media platform, and currently has 123 million. Gary Vaynerchuck, a social media personality, has also joined the fray. TikTok allows users to share anything on the platform, including short video clips.<\/p>\n<p>However, the platform is not without controversy. The company recently settled a lawsuit alleging that it improperly collected and used personal information from children. While the Federal Trade Commission was successful in getting the company to settle the lawsuit, some users still fear that children may be exposed to inappropriate content. TikTok is currently working to address these concerns. A new set of parental controls is set to be implemented in February 2020. But until then, parents can&#8217;t stop their children from using the social media platform.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_search_tool\"><\/span>Video search tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve ever wondered if there&#8217;s a way to find a video on TikTok, you&#8217;re in luck! A recent Twitter post by Matthew Brennan showed how you can do just that. Click the circle icon on the right side of the video player to see more videos of Xiao Shenyang. Then, move the search area to the part of the video where you can see her pants.<\/p>\n<p>There are two ways to find videos on TikTok: by text on the screen, and by QR codes. Every account on the app has a unique QR code linked to it. To find these codes, open up the profile and tap the three lines in the upper right corner. Once you&#8217;ve selected the QR code, scan it with your phone&#8217;s camera to find the profile. In many cases, you&#8217;ll be able to find videos that way.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Place_to_discover_new_content\"><\/span>Place to discover new content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Discover page on TikTok allows users to explore the TikTok community and find trending content. It offers a variety of options, including sponsored videos, hashtags, and creators. For some users, the Discover page is replaced by a Friends tab, and a search bar is available at the top. However, users should not expect to find everything that they want to watch on this page.<\/p>\n<p>The Place to Discover New Content on TikTok is a feature that lets users browse videos using hashtags, a specific algorithm, and search other TikTok users&#8217; videos. Once on a user&#8217;s home feed, the For You tab shows a list of videos by creators who follow the same interests as the user. Trending is another great way to discover new content. Look for videos that have popular hashtags, effects, and sounds.<\/p>\n<p> <iframe src=\"https:\/\/www.youtube.com\/embed\/DYMmHIOD7wA\" frameborder=\"0\" height=\"268\" width=\"479\" allowfullscreen=\"true\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Get the Most Out of TikTok There are several purposes of using TikTok. You can use it as a Social network, Trend-jacking tool, or a place to discover fresh content. These are the primary uses of TikTok. If you want to make it popular, you can use these features to promote your videos. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33973,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get the Most Out of TikTok - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get the Most Out of TikTok\" \/>\n<meta property=\"og:description\" content=\"How to Get the Most Out of TikTok There are several purposes of using TikTok. You can use it as a Social network, Trend-jacking tool, or a place to discover fresh content. These are the primary uses of TikTok. If you want to make it popular, you can use these features to promote your videos. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-23T15:27:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-23T15:27:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Get-the-Most-Out-of-TikTok_33748.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1160\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok\",\"name\":\"How to Get the Most Out of TikTok - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-23T15:27:29+00:00\",\"dateModified\":\"2022-07-23T15:27:30+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Get the Most Out of TikTok\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Get the Most Out of TikTok - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok","og_locale":"en_US","og_type":"article","og_title":"How to Get the Most Out of TikTok","og_description":"How to Get the Most Out of TikTok There are several purposes of using TikTok. You can use it as a Social network, Trend-jacking tool, or a place to discover fresh content. These are the primary uses of TikTok. If you want to make it popular, you can use these features to promote your videos. [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok","og_site_name":"Zeru","article_published_time":"2022-07-23T15:27:29+00:00","article_modified_time":"2022-07-23T15:27:30+00:00","og_image":[{"width":1160,"height":653,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Get-the-Most-Out-of-TikTok_33748.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok","url":"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok","name":"How to Get the Most Out of TikTok - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-23T15:27:29+00:00","dateModified":"2022-07-23T15:27:30+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-get-the-most-out-of-tiktok#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Get the Most Out of TikTok"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/33748"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=33748"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/33748\/revisions"}],"predecessor-version":[{"id":33755,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/33748\/revisions\/33755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/33973"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=33748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=33748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=33748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}