{"id":3373,"date":"2020-11-13T10:38:00","date_gmt":"2020-11-13T10:38:00","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=3373"},"modified":"2022-07-18T22:30:15","modified_gmt":"2022-07-18T22:30:15","slug":"how-to-optimize-your-videos-for-instagram","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-optimize-your-videos-for-instagram","title":{"rendered":"How To Optimize Your Videos For Instagram"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e912825dcee\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e912825dcee\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e912825dcee\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-optimize-your-videos-for-instagram\/#The_General_Rules\" title=\"The General Rules\">The General Rules<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-optimize-your-videos-for-instagram\/#1_Shorter_Videos_Sometimes_Provide_Better_Results\" title=\"1. Shorter Videos Sometimes Provide Better Results\">1. Shorter Videos Sometimes Provide Better Results<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-optimize-your-videos-for-instagram\/#2_Optimize_For_Mobile\" title=\"2. Optimize For Mobile\">2. Optimize For Mobile<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-optimize-your-videos-for-instagram\/#3_Know_Your_Goal\" title=\"3. Know Your Goal\">3. Know Your Goal<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-optimize-your-videos-for-instagram\/#4_Use_Captions_Wisely\" title=\"4. Use Captions Wisely\">4. Use Captions Wisely<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-optimize-your-videos-for-instagram\/#5_Editing_And_Scheduling_Your_Videos\" title=\"5. Editing And Scheduling Your Videos\">5. Editing And Scheduling Your Videos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/how-to-optimize-your-videos-for-instagram\/#The_More_Specific_Rules\" title=\"The More Specific Rules\">The More Specific Rules<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/how-to-optimize-your-videos-for-instagram\/#1_In_A_Regular_Post\" title=\"1. In A Regular Post\">1. In A Regular Post<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zeru.com\/blog\/how-to-optimize-your-videos-for-instagram\/#2_In_Stories\" title=\"2. In Stories\">2. In Stories<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zeru.com\/blog\/how-to-optimize-your-videos-for-instagram\/#3_On_IGTV\" title=\"3. On IGTV\">3. On IGTV<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zeru.com\/blog\/how-to-optimize-your-videos-for-instagram\/#4_On_Reels\" title=\"4. On Reels\">4. On Reels<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>For a while now, video has been taking over social media, be it Facebook, Instagram or even Twitter. For instance, according to Statista, <a href=\"https:\/\/www.statista.com\/statistics\/200843\/social-media-activities-by-platform-usa\/\">people on Instagram spend 51% of their time watching videos<\/a> while the number for Facebook stands at 46%.<\/p>\n\n\n\n<p>At the same time, social media analytics tool quintly reports that <a href=\"https:\/\/press.quintly.com\/182071-instagram-study-analyzes-5-4-million-posts\">video content on Instagram receives 49% more interactions<\/a> than photos. For a photo-centric network, these numbers are telling. The trick here is to get people to stop scrolling and pay attention to your content. Instagram gives brands a lot of flexibility when it comes to formatting their videos so bite-size product tutorials or 60-second commercials, the choice is yours.<\/p>\n\n\n\n<p>Then there is the 15-second vertical video supported by Stories, and IGTV for long-form content. On August 5, 2020, Instagram also introduced Reels, which lets you record and edit multi-clip videos in a serious competition to the likes of TikTok so without further ado, let\u2019s get right into it!<\/p>\n\n\n\n<h2 id=\"h-the-general-rules\"><span class=\"ez-toc-section\" id=\"The_General_Rules\"><\/span>The General Rules<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_Shorter_Videos_Sometimes_Provide_Better_Results\"><\/span>1. Shorter Videos Sometimes Provide Better Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When creating videos for Instagram, you should keep things short and brief. This is because the human brain processes visuals a lot faster than text, and on a platform like Instagram, we tend to scroll faster. To fit this user behavior, a HubSpot study found that <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-long-should-videos-be-on-instagram-twitter-facebook-youtube\">the best length for Instagram videos is about 26 seconds<\/a>; They tend to generate the most comments.<\/p>\n\n\n\n<p>Just make sure you share your best information in the first few seconds and choose a thumbnail that attracts attention for those users who don\u2019t have autoplay turned on.<\/p>\n\n\n\n<h3 id=\"h-2-optimize-for-mobile\"><span class=\"ez-toc-section\" id=\"2_Optimize_For_Mobile\"><\/span>2. Optimize For Mobile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There is no denying that Instagram is primarily a mobile app. Yes, you can access it on desktop, but there are several things that you can only do on the app, including posting. So if you\u2019re looking to create quality video content, optimize them for mobile.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Mobile.jpg\" alt=\"\" class=\"wp-image-3378\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Mobile.jpg 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Mobile-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>This means making sure the video and overlay text are easy to see, even on a smaller screen, and if you\u2019re linking to a landing page, that should be optimized for mobile as well. You can also experiment with different overlay colors and fonts, and scale up the ones that work best.<\/p>\n\n\n\n<h3 id=\"h-3-know-your-goal\"><span class=\"ez-toc-section\" id=\"3_Know_Your_Goal\"><\/span>3. Know Your Goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Every video you share on Instagram should have a purpose. Do you want to generate sales? Do you want to <a href=\"https:\/\/zeru.com\/buy-instagram-comments\">drive more traffic to your website<\/a> or a conversion-optimized landing page? Or do you just want to improve your brand image?<\/p>\n\n\n\n<p>Without a clear goal, you\u2019ll trigger what is called a paradox of choice where your audience won\u2019t know what to do next so they will end up not doing anything at all. Since producing good video content is time-consuming and often costly, you want to get a return on your investment, like a shoppable post that lets you link to the multiple products featured in the video.<\/p>\n\n\n\n<h3 id=\"h-4-use-captions-wisely\"><span class=\"ez-toc-section\" id=\"4_Use_Captions_Wisely\"><\/span>4. Use Captions Wisely<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On Instagram, most videos that autoplay do so with the sound turned off, so you need to add text to get your message across. Used right, short captions can also help pique the interest of viewers and get them to watch the whole video, and even turn the sound on.<\/p>\n\n\n\n<p>Just make sure you don\u2019t use too much text, and standing on its own with no audio track, your video should still appeal to the eye.<\/p>\n\n\n\n<h3 id=\"h-5-editing-and-scheduling-your-videos\"><span class=\"ez-toc-section\" id=\"5_Editing_And_Scheduling_Your_Videos\"><\/span>5. Editing And Scheduling Your Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Are you looking to create more awe-inspiring Instagram content? We got 3 words for you: Instagram video editors, and there are many of them. Like <a href=\"https:\/\/apps.apple.com\/us\/app\/splice-video-editor-movie-maker-by-gopro\/id409838725\">Splice<\/a>, which is a part video editing app part photo montage tool that can help you create great content from your existing photos and videos. It\u2019s owned by GoPro and it\u2019s incredibly simple and intuitive to use. It\u2019s also one of the best ways to reformat your videos to Instagram\u2019s default square format.<\/p>\n\n\n\n<p>Then you have apps like <a href=\"https:\/\/apps.apple.com\/ro\/app\/boomerang-from-instagram\/id1041596399\">Boomerang<\/a> and <a href=\"https:\/\/apps.apple.com\/app\/id740146917\">Hyperlapse<\/a> that let you optimize how your videos play, be it GIF-like, looping forward and backward to create a short, snappy video, or a quick video of something like a sunset or a city tour that would otherwise be too long or too slow for Instagram.<\/p>\n\n\n\n<p>And once your videos are ready, you can also optimize their scheduling with tools like <a href=\"https:\/\/www.agorapulse.com\/\">Agorapulse<\/a> and <a href=\"https:\/\/later.com\/\">Later<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Schedule.jpg\" alt=\"\" class=\"wp-image-3379\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Schedule.jpg 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Schedule-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<h2 id=\"h-the-more-specific-rules\"><span class=\"ez-toc-section\" id=\"The_More_Specific_Rules\"><\/span>The More Specific Rules<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-1-in-a-regular-post\"><span class=\"ez-toc-section\" id=\"1_In_A_Regular_Post\"><\/span>1. In A Regular Post<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In 2015, Instagram introduced video formats to support landscape, square and vertical content. The technical specs are as follows:<\/p>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<blockquote class=\"wp-block-quote\"><p>Minimum resolution and aspect ratio for landscape videos: 600 x 315, 16:9<\/p><p>Minimum resolution and aspect ratio for square videos: 600 x 600, 1:1<\/p><p>Minimum resolution and aspect ratio for vertical videos: 600 x 750, 4:5<\/p><p>Maximum file size: 4GB<\/p><p>Supported video formats: .MP4 and .MOV<\/p><p>Maximum video length: 60 seconds<\/p><\/blockquote>\n<\/div><\/div>\n\n\n\n<h3 id=\"h-2-in-stories\"><span class=\"ez-toc-section\" id=\"2_In_Stories\"><\/span>2. In Stories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For Stories, we recommend keeping things raw and in-the-moment, much like you would on Snapchat, to avoid users swiping and leaving. The technical specs are as follows:<\/p>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<blockquote class=\"wp-block-quote\"><p>Recommended resolution: 1080 x 1920<\/p><p>Aspect ratio: 9:16<\/p><p>Maximum file size: 4GB<\/p><p>Supported video formats: .MP4 and .MOV<\/p><p>Maximum video length: 15 seconds<\/p><\/blockquote>\n<\/div><\/div>\n\n\n\n<h3 id=\"h-3-on-igtv\"><span class=\"ez-toc-section\" id=\"3_On_IGTV\"><\/span>3. On IGTV<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Like Stories, IGTV videos display full-screen; The difference is how you can get into long form content with run times of 1 hour for verified and large Instagram accounts. The technical specs are as follows:<\/p>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<blockquote class=\"wp-block-quote\"><p>Recommended resolution: 1080 x 1920<\/p><p>Recommended aspect ratio: 9:16<\/p><p>Maximum video length: 15 minutes when uploading from mobile, up to 1 hour when uploading from desktop<\/p><p>Maximum file size: 650MB for videos less than 10 minutes, 3.6 GB, for videos of up to 1 hour<\/p><p>File format: MP4<\/p><\/blockquote>\n<\/div><\/div>\n\n\n\n<h3 id=\"h-4-on-reels\"><span class=\"ez-toc-section\" id=\"4_On_Reels\"><\/span>4. On Reels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>And finally, Reels lets you record and edit 15-second videos that you can then share to your followers on Feed, or if you have a public account, to a wider community on Explore. They are a short-form of content in full 9:16 portrait mode, and they can be anywhere between 3 and 15 seconds long.&nbsp; The videos can also be filmed in one take or in a series of takes stitched together, and they can only be uploaded from mobile. For your caption, you can use up to 2,200 characters and 30 hashtags, just like in Feed posts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a while now, video has been taking over social media, be it Facebook, Instagram or even Twitter. For instance, according to Statista, people on Instagram spend 51% of their time watching videos while the number for Facebook stands at 46%. At the same time, social media analytics tool quintly reports that video content on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Optimize Your Videos For Instagram - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-optimize-your-videos-for-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Optimize Your Videos For Instagram\" \/>\n<meta property=\"og:description\" content=\"For a while now, video has been taking over social media, be it Facebook, Instagram or even Twitter. 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