{"id":33712,"date":"2022-07-23T15:27:25","date_gmt":"2022-07-23T15:27:25","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=33712"},"modified":"2022-07-23T15:27:26","modified_gmt":"2022-07-23T15:27:26","slug":"why-did-vine-die-but-tiktok-live","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/why-did-vine-die-but-tiktok-live","title":{"rendered":"Why Did Vine Die But TikTok Live?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1e0287dbf90\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a1e0287dbf90\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1e0287dbf90\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/why-did-vine-die-but-tiktok-live\/#Why_Did_Vine_Die_But_TikTok_Live\" title=\"Why Did Vine Die But TikTok Live?\">Why Did Vine Die But TikTok Live?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/why-did-vine-die-but-tiktok-live\/#Vines_are_a_throwback_to_a_simpler_time\" title=\"Vines are a throwback to a simpler time\">Vines are a throwback to a simpler time<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/why-did-vine-die-but-tiktok-live\/#TikTok_is_a_video_sharing_platform\" title=\"TikTok is a video sharing platform\">TikTok is a video sharing platform<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/why-did-vine-die-but-tiktok-live\/#It_allows_brands_to_target_customers_based_on_data\" title=\"It allows brands to target customers based on data\">It allows brands to target customers based on data<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/why-did-vine-die-but-tiktok-live\/#It_has_a_sharper_focus\" title=\"It has a sharper focus\">It has a sharper focus<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Why_Did_Vine_Die_But_TikTok_Live\"><\/span>Why Did Vine Die But TikTok Live?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" align=\"right\" alt=\"Why did vine die but TikTok\" src=\"https:\/\/i.imgur.com\/HovIgt2.jpg\" style=\"height:auto; width:auto; margin:0px 10px; max-width:29% max-height:225px;\"> <\/p>\n<p>Vines are a throwback to a simpler time. But TikTok has sharper focus and is monetizing its offspring like YouTube. While Vine is still very popular, the company has seen limited advertising opportunities and conflicts with Twitter, its parent company. In addition, TikTok was launched just as Vine was hitting its twilight. This makes it a smarter bet for brands, who can target their customers with data.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vines_are_a_throwback_to_a_simpler_time\"><\/span>Vines are a throwback to a simpler time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#8220;Maple and Vine&#8221; is a play about an interracial couple. Katha (Karen Slack) and Ryu (Dale Li) are newlyweds who take drastic measures to ignite their passion. The play&#8217;s characters are drawn from the past, but also have a contemporary edge. Several aspects of their marriage are set in the 1950s, and the play makes the audience laugh while delivering a timely message.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_is_a_video_sharing_platform\"><\/span>TikTok is a video sharing platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite the fact that it is a video-sharing app, TikTok is much more than a simple clip-sharing tool. With the help of the platform, users can create their own videos, which they can then share with their friends and followers. One of the most interesting features of TikTok is that users can add filters, voiceover, and other effects to their videos. Users can also record backwards videos.<\/p>\n<p>While TikTok is available for both iOS and Android devices, you can also sign up from a desktop computer. To do so, download the app and click on the &#8220;Me&#8221; icon. From here, you will be taken to a signup page. You will need to enter your name, date of birth, and create a username. Once you have completed the signup process, you can begin uploading your videos to TikTok.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_allows_brands_to_target_customers_based_on_data\"><\/span>It allows brands to target customers based on data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The platform&#8217;s analytics can help marketers target their consumers based on their data and behaviors. Brands can use lookalike audience modeling to target consumers who share similar attributes with their current customers. By using data from their TikTok videos, brands can build an accurate model of their ideal target audience. This technology is privacy-compliant and highly accurate. Brands can use TikTok&#8217;s data to determine which videos and hashtags will resonate with their target audience.<\/p>\n<p>In order to target customers based on their preferences, brands can use TikTok&#8217;s ad platform to measure their campaigns. With this tool, advertisers can create a custom report to measure the performance of their campaigns. Once ad campaigns have been created, advertisers can check out their performance data, audience analysis, and other data from TikTok. The average number of impressions reaches 480,000 clicks on In-feed ads, which represent 34% of the TikTok marketplace.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_has_a_sharper_focus\"><\/span>It has a sharper focus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In recent months, TikTok has faced a number of legal challenges. The app was banned nationwide, but it recently won a preliminary court decision. The company is also in the process of striking a deal with Walmart and Oracle. Both companies are worried about the security of their app. This has been a source of controversy for the company. However, its users and creators have embraced the legal issues, arguing that TikTok&#8217;s focus on security is essential to its continued growth.<\/p>\n<p>While it has built its popularity through music and dance videos, TikTok has recently expanded its content beyond dance and music. It has seen tremendous growth in audiences interested in inspiring and engaging content. This expansion is leading to the development of TikTok for Business, a new platform that allows brands to tap into TikTok&#8217;s highly engaged community for real-world business impact. While monetization of the platform is still in its early stages, many brands are already using the service to reach their audiences on a more emotional level.<\/p>\n<p> <iframe height=\"216\" src=\"https:\/\/www.youtube.com\/embed\/bVsx6LVv62Y\" width=\"386\" frameborder=\"0\" allowfullscreen=\"true\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Did Vine Die But TikTok Live? Vines are a throwback to a simpler time. But TikTok has sharper focus and is monetizing its offspring like YouTube. While Vine is still very popular, the company has seen limited advertising opportunities and conflicts with Twitter, its parent company. In addition, TikTok was launched just as Vine [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33992,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Did Vine Die But TikTok Live? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/why-did-vine-die-but-tiktok-live\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Did Vine Die But TikTok Live?\" \/>\n<meta property=\"og:description\" content=\"Why Did Vine Die But TikTok Live? Vines are a throwback to a simpler time. But TikTok has sharper focus and is monetizing its offspring like YouTube. While Vine is still very popular, the company has seen limited advertising opportunities and conflicts with Twitter, its parent company. 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