{"id":3342,"date":"2020-10-26T14:30:00","date_gmt":"2020-10-26T14:30:00","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=3342"},"modified":"2020-10-28T14:32:09","modified_gmt":"2020-10-28T14:32:09","slug":"how-to-use-facebook-live-for-business-part-1","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-use-facebook-live-for-business-part-1","title":{"rendered":"How To Use Facebook Live For Business &#8211; Part 1"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e6b09c76420\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e6b09c76420\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e6b09c76420\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-live-for-business-part-1\/#Why_Use_Facebook_Live_For_Business\" title=\"Why Use Facebook Live For Business\">Why Use Facebook Live For Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-live-for-business-part-1\/#How_To_Go_Live_On_Mobile\" title=\"How To Go Live On Mobile\">How To Go Live On Mobile<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-live-for-business-part-1\/#How_To_Go_Live_From_A_Computer\" title=\"How To Go Live From A Computer\">How To Go Live From A Computer<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-live-for-business-part-1\/#Facebook_Live_Ideas_For_Businesses\" title=\"Facebook Live Ideas For Businesses\">Facebook Live Ideas For Businesses<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-live-for-business-part-1\/#1_A_tutorial\" title=\"1. A tutorial\">1. A tutorial<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-live-for-business-part-1\/#2_Interviews\" title=\"2. Interviews\">2. Interviews<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-live-for-business-part-1\/#3_Community_news\" title=\"3. Community news\">3. Community news<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-live-for-business-part-1\/#Before_After_Tips_For_Using_Facebook_Live\" title=\"Before &amp; After Tips For Using Facebook Live\">Before &amp; After Tips For Using Facebook Live<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-live-for-business-part-1\/#1_Think_promotion\" title=\"1. Think promotion\">1. Think promotion<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-live-for-business-part-1\/#2_Test_the_process_before_going_live\" title=\"2. Test the process before going live\">2. Test the process before going live<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-live-for-business-part-1\/#3_React_to_viewer_comments\" title=\"3. React to viewer comments\">3. React to viewer comments<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-live-for-business-part-1\/#4_Optimize_your_replay\" title=\"4, Optimize your replay\">4, Optimize your replay<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>When it comes to video content, Facebook has been clear: The social media giant wants businesses to focus on creating content that\u2019s original and engaging, and has a longer view time. They want to limit what they call repurposed content with little to no added value.<\/p>\n\n\n\n<p>A type of video that checks all these boxes is live streaming. It gives businesses a chance to create incredible moments for their audience and interact with them at the same time. There is no fancy camera or crew, and it\u2019s just you, with your phone or computer.<\/p>\n\n\n\n<p>For instance, let\u2019s say you\u2019re a chef and you own a restaurant. A way to use Facebook Live stream is to do a demo of your favorite meal. If you run a store and you\u2019ve got a new product or service launching, how about you reveal it with a special announcement?<\/p>\n\n\n\n<p>Facebook Live is free and there are so many ways you can use it to create a special connection with your audience. The trick is coming up with Facebook Live ideas that are right for you and your business, and we\u2019ve got all the inspiration you need right here.<\/p>\n\n\n\n<h2 id=\"h-why-use-facebook-live-for-business\"><span class=\"ez-toc-section\" id=\"Why_Use_Facebook_Live_For_Business\"><\/span>Why Use Facebook Live For Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>The facts:<\/strong><\/p>\n\n\n\n<p>1. According to Vimeo, the daily watch time for Facebook Live videos <a href=\"https:\/\/livestream.com\/blog\/62-must-know-stats-live-video-streaming\">quadrupled in the last year<\/a>.<\/p>\n\n\n\n<p>2. Facebook Live videos see <a href=\"https:\/\/about.fb.com\/news\/2016\/03\/news-feed-fyi-taking-into-account-live-video-when-ranking-feed\/\">3X more engagement<\/a> than traditional videos shared on the platform.<\/p>\n\n\n\n<p>3. People <a href=\"https:\/\/about.fb.com\/news\/2016\/04\/introducing-new-ways-to-create-share-and-discover-live-video-on-facebook\/\">comment 10X more<\/a> on Facebook Live videos than on regular videos.<\/p>\n\n\n\n<p>But even if you don\u2019t consider the statistics, Facebook Live stream is a simple and great way to communicate brand stories and build an authentic relationship with your followers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"403\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Facebook-Live-for-Business.jpg\" alt=\"\" class=\"wp-image-3344\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Facebook-Live-for-Business.jpg 700w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Facebook-Live-for-Business-300x173.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"h-how-to-go-live-on-mobile\"><span class=\"ez-toc-section\" id=\"How_To_Go_Live_On_Mobile\"><\/span>How To Go Live On Mobile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On mobile, stream quality depends a lot on your Internet connection so only go live when you have a strong one. You can also consider using a tripod or steadicam for a smoother stream. Once you\u2019re set up,<\/p>\n\n\n\n<p>1. Go to the Facebook Page where you want to publish your live stream and tap on the Live button of your post composer. This can be your business page or a group, or an event you created.<\/p>\n\n\n\n<p>2. Write a description for your video; You want to be specific and catch attention. You can also add a feeling and check into a location, or tag friends.<\/p>\n\n\n\n<p>3. Tap on Start Live Video.<\/p>\n\n\n\n<h2 id=\"h-how-to-go-live-from-a-computer\"><span class=\"ez-toc-section\" id=\"How_To_Go_Live_From_A_Computer\"><\/span>How To Go Live From A Computer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The process is very similar. To go live from a desktop computer, you need to be an admin of your Facebook Page. To get started,<\/p>\n\n\n\n<p>1. Head to your News Feed where you\u2019ll find What\u2019s on your mind, [Your Name]?<\/p>\n\n\n\n<p>2. From the options, select Live Video and that will automatically redirect you to Live Producer.<\/p>\n\n\n\n<p>3. Like you would with mobile, write a description for your video.<\/p>\n\n\n\n<p>4. Click on Go Live.<\/p>\n\n\n\n<h2 id=\"h-facebook-live-ideas-for-businesses\"><span class=\"ez-toc-section\" id=\"Facebook_Live_Ideas_For_Businesses\"><\/span>Facebook Live Ideas For Businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook Live provides the perfect framework for connecting but you need to know what your community wants in terms of content. This could be:<\/p>\n\n\n\n<h3 id=\"h-1-a-tutorial\"><span class=\"ez-toc-section\" id=\"1_A_tutorial\"><\/span>1. A tutorial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Tutorial.jpg\" alt=\"\" class=\"wp-image-3345\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Tutorial.jpg 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Tutorial-300x300.jpg 300w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Tutorial-150x150.jpg 150w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Tutorial-75x75.jpg 75w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p>A great idea for a Facebook Live video is showing your audience how to do something related to your industry: A makeup tutorial, a cooking demonstration, a DIY home renovation project. The options are endless, and tutorials not only demonstrate your expertise but also make your page the go-to place for further information.<\/p>\n\n\n\n<h3 id=\"h-2-interviews\"><span class=\"ez-toc-section\" id=\"2_Interviews\"><\/span>2. Interviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Interviews provide the perfect opportunity for businesses to collaborate with other industry leaders and share their expertise. They are engaging because your followers get a different perspective on things and over time you become a sort of digital mayor for your niche.<\/p>\n\n\n\n<h3 id=\"h-3-community-news\"><span class=\"ez-toc-section\" id=\"3_Community_news\"><\/span>3. Community news<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook Live is also a great way to make a big announcement. This can be a new product or service you\u2019re launching, or something you\u2019re doing with your local community. In this instance, Facebook Live serves as a way to keep your audience up to date on what\u2019s happening around you, and people love that!<\/p>\n\n\n\n<h2 id=\"h-before-after-tips-for-using-facebook-live\"><span class=\"ez-toc-section\" id=\"Before_After_Tips_For_Using_Facebook_Live\"><\/span>Before &amp; After Tips For Using Facebook Live<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Then, of course, since Facebook Live is so easy to use, many businesses jump on it without having so much as a basic game plan. That\u2019s the wrong approach! You need to have a video strategy in place. This includes the things you should do before, during and after your broadcast.<\/p>\n\n\n\n<h3 id=\"h-1-think-promotion\"><span class=\"ez-toc-section\" id=\"1_Think_promotion\"><\/span>1. Think promotion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can do this with a Facebook event created and shared on your page, or a Facebook Ad to reach as many people as possible.<\/p>\n\n\n\n<p>You can also consider announcing your live stream <a href=\"https:\/\/twitter.com\/NASA\/status\/921151943040536577\">on other social media platforms<\/a> to draw more viewers to your broadcast.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"1022\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/NASA-1024x1022.jpg\" alt=\"\" class=\"wp-image-3346\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/NASA-1024x1022.jpg 1024w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/NASA-300x300.jpg 300w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/NASA-150x150.jpg 150w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/NASA-768x767.jpg 768w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/NASA-75x75.jpg 75w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/NASA-750x749.jpg 750w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/NASA-1140x1138.jpg 1140w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/NASA.jpg 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"h-2-test-the-process-before-going-live\"><span class=\"ez-toc-section\" id=\"2_Test_the_process_before_going_live\"><\/span>2. Test the process before going live<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This one is incredibly important because, let\u2019s face it, your first live stream is unlikely to be perfect. It\u2019s not the easiest thing in the world to broadcast yourself to an audience so run a test and make sure everything looks perfect before you go live.<\/p>\n\n\n\n<p>You can do this by switching the privacy setting of your live video to Only Me, and you can then play with everything from lighting to basic equipment to enhance your quality to the best type of connection, be it WiFi or 4G.<\/p>\n\n\n\n<h3 id=\"h-3-react-to-viewer-comments\"><span class=\"ez-toc-section\" id=\"3_React_to_viewer_comments\"><\/span>3. React to viewer comments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s one of the most effective ways to <a href=\"https:\/\/zeru.com\/buy-facebook-post-likes\">increase the engagement<\/a> with your video but you need to decide on an outline. If you think it will be too much to run the broadcast and take comments and questions at the same time, you can consider a partner logged into the primary account, and who\u2019ll handle that part of the process.<\/p>\n\n\n\n<h3 id=\"h-4-optimize-your-replay\"><span class=\"ez-toc-section\" id=\"4_Optimize_your_replay\"><\/span>4, Optimize your replay<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After your live broadcast is done, you should optimize the video for replay. This includes writing a catchy title and updating the content with any necessary links or tags. You can also choose a custom thumbnail. In Part II of this post, we talk about repurposing Facebook Live videos and how to analyze if your videos are working for you. Stay tuned!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to video content, Facebook has been clear: The social media giant wants businesses to focus on creating content that\u2019s original and engaging, and has a longer view time. They want to limit what they call repurposed content with little to no added value. A type of video that checks all these boxes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[234,238,233,235,237,239,236],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use Facebook Live For Business - Part 1 - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-live-for-business-part-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use Facebook Live For Business - Part 1\" \/>\n<meta property=\"og:description\" content=\"When it comes to video content, Facebook has been clear: The social media giant wants businesses to focus on creating content that\u2019s original and engaging, and has a longer view time. 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