{"id":3328,"date":"2020-10-22T11:15:00","date_gmt":"2020-10-22T11:15:00","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=3328"},"modified":"2022-07-18T22:30:52","modified_gmt":"2022-07-18T22:30:52","slug":"5-ways-to-get-more-user-generated-content-on-instagram","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/5-ways-to-get-more-user-generated-content-on-instagram","title":{"rendered":"5 Ways To Get More User-Generated Content On Instagram"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e90f3e9997e\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e90f3e9997e\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e90f3e9997e\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-get-more-user-generated-content-on-instagram\/#User-Generated_Content_Examples\" title=\"User-Generated Content Examples\">User-Generated Content Examples<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-get-more-user-generated-content-on-instagram\/#How_To_Get_More_User-Generated_Content_On_Instagram\" title=\"How To Get More User-Generated Content On Instagram\">How To Get More User-Generated Content On Instagram<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-get-more-user-generated-content-on-instagram\/#1_Ask_Collect_And_Organize\" title=\"1. Ask, Collect And Organize\">1. Ask, Collect And Organize<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-get-more-user-generated-content-on-instagram\/#2_Brainstorm_On_A_Contest_Idea\" title=\"2. Brainstorm On A Contest Idea\">2. Brainstorm On A Contest Idea<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-get-more-user-generated-content-on-instagram\/#3_Consider_A_Second_Account_Dedicated_To_User-Generated_Content\" title=\"3. Consider A Second Account Dedicated To User-Generated Content\">3. Consider A Second Account Dedicated To User-Generated Content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-get-more-user-generated-content-on-instagram\/#4_Build_A_Community_Of_User-Generated_Content_Creators\" title=\"4. Build A Community Of User-Generated Content Creators\">4. Build A Community Of User-Generated Content Creators<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-get-more-user-generated-content-on-instagram\/#5_Rope_In_Your_Employees\" title=\"5. Rope In Your Employees\">5. Rope In Your Employees<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>You\u2019ve probably heard it before: People who love your business are your best marketers! There is word of mouth, of course, and how loyal customers can get evangelical about your products and services. There is also something called user-generated content, which is a marketing goldmine with its snowball effect when it comes to engagement, and the level of authenticity and inspiration it can bring to your brand.<\/p>\n\n\n\n<p>The trick is curating the right type of content to share, and doing so in a way that\u2019s legal. In this post, we look at 5 ways you can get more organic, user-generated content for your business, but first, let\u2019s settle what is considered user-generated content and how to use it with your&nbsp; Instagram marketing strategy.<\/p>\n\n\n\n<h2 id=\"h-user-generated-content-examples\"><span class=\"ez-toc-section\" id=\"User-Generated_Content_Examples\"><\/span>User-Generated Content Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Have you ever been on <a href=\"https:\/\/www.instagram.com\/gopro\">GoPro\u2019s Instagram page<\/a>? It\u2019s almost 100% user-generated content with amazing shots, extreme action videos and gorgeous locations. GoPro found the absolute best way to speak to its audience of 17m adrenaline junkies, and do so without creating a single piece of content.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/GoPro-Insta-1024x768.jpg\" alt=\"\" class=\"wp-image-3330\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/GoPro-Insta-1024x768.jpg 1024w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/GoPro-Insta-300x225.jpg 300w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/GoPro-Insta-768x576.jpg 768w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/GoPro-Insta-750x563.jpg 750w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/GoPro-Insta-1140x855.jpg 1140w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/GoPro-Insta.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>This is the power of user-generated content on social media; It can put your products, services and brand in the best light, which is your customers\u2019 perspective, and that can be more validating than most marketing efforts. The trick is to make sure your account remains cohesive and on-brand in terms of tone, style and colors, and the positive aspects you want to highlight.<\/p>\n\n\n\n<p>In addition to GoPro, several other brands absolutely kill it with their user-generated content marketing, including <a href=\"https:\/\/www.instagram.com\/airbnb\">Airbnb<\/a>, <a href=\"https:\/\/www.instagram.com\/starbucks\">Starbucks<\/a> and <a href=\"https:\/\/www.instagram.com\/adobe\">Adobe<\/a>.<\/p>\n\n\n\n<h3 id=\"h-how-to-get-more-user-generated-content-on-instagram\"><span class=\"ez-toc-section\" id=\"How_To_Get_More_User-Generated_Content_On_Instagram\"><\/span>How To Get More User-Generated Content On Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 id=\"h-1-ask-collect-and-organize\"><span class=\"ez-toc-section\" id=\"1_Ask_Collect_And_Organize\"><\/span>1. Ask, Collect And Organize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This one\u2019s a no-brainer&#8230; If you want more user-generated content on Instagram, you should ask. The best way to do this is through a branded hashtag, front and center on your Instagram bio, and then used across your account and content. If you have a physical address, you can also set up a kind of photobooth or selfie station to encourage customers to take photos and tag you.<\/p>\n\n\n\n<p>Just remember 3 things. 1) Don\u2019t share things that don\u2019t align with your brand image. 2) Be careful with posts that have children or alcohol and other controlled substances in them; People don\u2019t usually like these shared online. 3) Before posting anything to your feed, story or Instagram highlights, always get written permission to avoid legal complications.<\/p>\n\n\n\n<p>Once your branded hashtag becomes popular, you can also consider a social listening tool that will track every time your brand name or hashtag is used across social media and you can then find the content that people are creating.<\/p>\n\n\n\n<h3 id=\"h-2-brainstorm-on-a-contest-idea\"><span class=\"ez-toc-section\" id=\"2_Brainstorm_On_A_Contest_Idea\"><\/span>2. Brainstorm On A Contest Idea<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Have you heard of Dwayne Johnson\u2019s #SlowMoChallenge? It was a contest run by the professional wrestler-turned-actor in 2017 for his production company, Seven Bucks Productions. Basically, he challenged people to apply the iconic Baywatch slow motion to any everyday activity and the best video would win a trip for two to the Baywatch premiere.<\/p>\n\n\n\n<p>Fans responded with all kinds of slow-mo videos, creating <a href=\"https:\/\/baywatch.shortstack.com\/d5mHNB?source=blog_types_of_video_contests_for_instagram_and_facebook\">a huge database of content<\/a>, and here is the best part: If you\u2019re hosting a contest and people enter it with your designated hashtag, you have their implied permission to use the content they create.<\/p>\n\n\n\n<p>Done right, this is a fast and surefire way to generate a lot of content fast.<\/p>\n\n\n\n<h3 id=\"h-3-consider-a-second-account-dedicated-to-user-generated-content\"><span class=\"ez-toc-section\" id=\"3_Consider_A_Second_Account_Dedicated_To_User-Generated_Content\"><\/span>3. Consider A Second Account Dedicated To User-Generated Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There is a lot of merit to one brand having multiple Instagram accounts. After all, Instagram is all about visual content and storytelling, and sometimes all the stories you want to tell don&#8217;t fit under one umbrella.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Umbrella.jpg\" alt=\"\" class=\"wp-image-3331\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Umbrella.jpg 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Umbrella-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>This is why despite being <a href=\"https:\/\/zeru.com\/blog\/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right\">one of the most followed accounts on Instagram<\/a>, Nike also has other accounts like Nike Sportswear, Nike Football, Nike Women and so on. And if you\u2019re in a niche where you can really leverage user-generated content, a second account is worth considering, and you can build a campaign around that, giving people a chance to be featured.<\/p>\n\n\n\n<h3 id=\"h-4-build-a-community-of-user-generated-content-creators\"><span class=\"ez-toc-section\" id=\"4_Build_A_Community_Of_User-Generated_Content_Creators\"><\/span>4. Build A Community Of User-Generated Content Creators<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram is a social media platform so it\u2019s perfectly acceptable to reach out to people who produce great content and collaborate. Usually, Instagrammers feel flattered when brands are interested in their posts, but if that\u2019s not enough, you can always offer an incentive.<\/p>\n\n\n\n<p>This does not have to be something financial or product-based; Often people will be happy with a shoutout or something that brings more traffic and followers to their own account.<\/p>\n\n\n\n<h3 id=\"h-5-rope-in-your-employees\"><span class=\"ez-toc-section\" id=\"5_Rope_In_Your_Employees\"><\/span>5. Rope In Your Employees<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Employees.jpg\" alt=\"\" class=\"wp-image-3332\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Employees.jpg 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Employees-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>And finally, an often underrated source of user-generated content is the people who work for you. Think about it: Who is closer to your brand than the people who contribute to its success everyday? Whether it\u2019s through a branded hashtag or more creative liberty, encourage your employees to share content and inspire conversations around your brand. This is what T-Mobile did a few years ago with its <a href=\"https:\/\/www.t-mobile.com\/careers\">#BeMagenta campaign<\/a>; The company put its employees in the spotlight, and that boosted their social following.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve probably heard it before: People who love your business are your best marketers! There is word of mouth, of course, and how loyal customers can get evangelical about your products and services. There is also something called user-generated content, which is a marketing goldmine with its snowball effect when it comes to engagement, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways To Get More User-Generated Content On Instagram - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-get-more-user-generated-content-on-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways To Get More User-Generated Content On Instagram\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve probably heard it before: People who love your business are your best marketers! 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