{"id":32886,"date":"2022-07-23T11:45:04","date_gmt":"2022-07-23T11:45:04","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=32886"},"modified":"2022-07-23T11:45:04","modified_gmt":"2022-07-23T11:45:04","slug":"how-to-go-viral-on-tiktok-2","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2","title":{"rendered":"How to Go Viral on TikTok"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f34c52db272\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f34c52db272\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f34c52db272\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2\/#How_to_Go_Viral_on_TikTok\" title=\"How to Go Viral on TikTok\">How to Go Viral on TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2\/#Influence_of_TikTok_on_social_media\" title=\"Influence of TikTok on social media\">Influence of TikTok on social media<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2\/#Ways_to_go_viral_on_TikTok\" title=\"Ways to go viral on TikTok\">Ways to go viral on TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2\/#Importance_of_interaction\" title=\"Importance of interaction\">Importance of interaction<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2\/#Importance_of_engagement\" title=\"Importance of engagement\">Importance of engagement<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Go_Viral_on_TikTok\"><\/span>How to Go Viral on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" alt=\"Is it easy to go viral on TikTok\" align=\"right\" src=\"https:\/\/i.imgur.com\/FpSS2Ax.jpg\" style=\"width:auto; max-height:311px; margin:0px 10px; height:auto; max-width:36%\">  <\/p>\n<p>To maximize the chances of your video going viral, you should start by utilizing keywords. With TikTok becoming increasingly searchable, it&#8217;s easy to find the content you want using its Discover page. Typing in &#8220;art&#8221; or &#8220;painting&#8221; will provide dozens of artists who are currently trending and viral. Once you have hit a viral push, you must sustain it to achieve the desired results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Influence_of_TikTok_on_social_media\"><\/span>Influence of TikTok on social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a popular microblogging app, TikTok has a huge following and a large community of creative influencers. These creative influencers understand TikTok&#8217;s functionality and the trends that it attracts. TikTok offers brands the opportunity to engage with this younger audience. TikTok influencers are well-versed with the app&#8217;s functionality and can create reactive content for brands.<\/p>\n<p>The app has helped users of all ages create videos and garner a large following on other social platforms. Through the platform&#8217;s algorithms, new trends have emerged and emerging artists are monetising their talent. With TikTok, users can incorporate popular dance moves, new song genres, and other elements to make their videos viral. However, it can also be a powerful tool for a brand to market its products.<\/p>\n<p>TikTok has a music division within the company that monitors trends on the platform. Ole Obermann, the former digital chief at Warner Music, heads the division. In addition to overseeing artist relations, this team also manages licensing deals and newer products. Its music operations team has several promo levers to increase the visibility of new tracks on the app. Specifically, the team applies keywords to optimize discoverability.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ways_to_go_viral_on_TikTok\"><\/span>Ways to go viral on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Storytelling is a crucial ingredient for going viral on TikTok. As humans, we are drawn to stories, and those videos capture raw human emotions. You can make use of text overlays to tell your story in a more compelling way. You can also include text that relates to the topic in the video. By following these tips, you will be well on your way to becoming a viral sensation on TikTok.<\/p>\n<p>Start bold and start capturing your audience. Then, be patient and reveal your conclusion at the end. Serialise your content and leave your audience wanting more. Those are some of the best ways to go viral on TikTok. Just make sure to write captions that are related to the content and encourage user interaction. TikTok is a highly visual platform, so create content that people can&#8217;t resist watching!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Importance_of_interaction\"><\/span>Importance of interaction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The key to creating a video that goes viral on TikTok is to make it interesting. Short, catchy content will engage the audience immediately, which means it can create a snowball effect online, generating huge sales for the brand. Original content can take many forms, including videos that present solutions to real-world problems, tricks, tips, hacks, or anything else your audience might find interesting. The most successful brands on TikTok utilize humor. If you want to have the same level of success, you need to know how to create a content strategy that can work for your brand.<\/p>\n<p>Another way to get the most engagement and views is to make your videos humorous. These types of videos will catch the attention of your audience and garner more views and interaction. By focusing on a specific subculture, you can increase the chances of your video reaching the largest audience possible. This way, you will earn credibility, brand loyalty, and exposure. Another way to maximize your video&#8217;s exposure is to use a hashtag, which is a key feature in TikTok.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Importance_of_engagement\"><\/span>Importance of engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While going viral on TikTok can lead to instant success for your brand, you can&#8217;t count on the success to last forever. To achieve this goal, you should devise a comprehensive content marketing strategy that includes identifying user trends, studying the algorithm, and tailoring your content to your target audience. Moreover, you should also pay attention to other social networks and your broader marketing strategy.<\/p>\n<p>A popular way to go viral on TikTok is to court controversy. Try creating a video that challenges users to share their opinions and suggestions. You don&#8217;t have to go too far, but if you feel that a certain post is getting overshared or is generating bad comments, try answering users&#8217; questions by posting a video about it. Another great way to promote your brand is to host a hashtag challenge. This will put the power in the hands of your viewers, so encourage them to post content with your hashtag and share it with their own audience.<\/p>\n<p> <iframe allowfullscreen=\"true\" width=\"525\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/tC9AKAoTkqw\" height=\"294\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Go Viral on TikTok To maximize the chances of your video going viral, you should start by utilizing keywords. With TikTok becoming increasingly searchable, it&#8217;s easy to find the content you want using its Discover page. Typing in &#8220;art&#8221; or &#8220;painting&#8221; will provide dozens of artists who are currently trending and viral. Once [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":32930,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Go Viral on TikTok - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Go Viral on TikTok\" \/>\n<meta property=\"og:description\" content=\"How to Go Viral on TikTok To maximize the chances of your video going viral, you should start by utilizing keywords. With TikTok becoming increasingly searchable, it&#8217;s easy to find the content you want using its Discover page. Typing in &#8220;art&#8221; or &#8220;painting&#8221; will provide dozens of artists who are currently trending and viral. Once [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-23T11:45:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Go-Viral-on-TikTok_32886.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1002\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2\",\"name\":\"How to Go Viral on TikTok - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-23T11:45:04+00:00\",\"dateModified\":\"2022-07-23T11:45:04+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Go Viral on TikTok\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Go Viral on TikTok - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2","og_locale":"en_US","og_type":"article","og_title":"How to Go Viral on TikTok","og_description":"How to Go Viral on TikTok To maximize the chances of your video going viral, you should start by utilizing keywords. With TikTok becoming increasingly searchable, it&#8217;s easy to find the content you want using its Discover page. Typing in &#8220;art&#8221; or &#8220;painting&#8221; will provide dozens of artists who are currently trending and viral. Once [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2","og_site_name":"Zeru","article_published_time":"2022-07-23T11:45:04+00:00","og_image":[{"width":1002,"height":2048,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Go-Viral-on-TikTok_32886.jpeg","type":"image\/jpeg"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2","url":"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2","name":"How to Go Viral on TikTok - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-23T11:45:04+00:00","dateModified":"2022-07-23T11:45:04+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-go-viral-on-tiktok-2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Go Viral on TikTok"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/32886"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=32886"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/32886\/revisions"}],"predecessor-version":[{"id":32891,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/32886\/revisions\/32891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/32930"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=32886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=32886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=32886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}