{"id":32631,"date":"2022-07-23T11:39:31","date_gmt":"2022-07-23T11:39:31","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=32631"},"modified":"2022-07-23T11:39:31","modified_gmt":"2022-07-23T11:39:31","slug":"what-is-tiktok-5","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-tiktok-5","title":{"rendered":"What Is TikTok?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fa9b1a5510a\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69fa9b1a5510a\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fa9b1a5510a\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-tiktok-5\/#What_Is_TikTok\" title=\"What Is TikTok?\">What Is TikTok?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-tiktok-5\/#TikTok_is_a_social_media_app\" title=\"TikTok is a social media app\">TikTok is a social media app<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-tiktok-5\/#It_allows_users_to_create_and_share_videos\" title=\"It allows users to create and share videos\">It allows users to create and share videos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-tiktok-5\/#It_allows_users_to_find_content_by_searching_popular_creators\" title=\"It allows users to find content by searching popular creators\">It allows users to find content by searching popular creators<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-tiktok-5\/#It_has_high_meme_potential\" title=\"It has high meme potential\">It has high meme potential<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_Is_TikTok\"><\/span>What Is TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" align=\"right\" style=\"max-width:36% margin:0px 10px; width:auto; max-height:218px; height:auto;\" src=\"https:\/\/i.imgur.com\/umQGW5W.jpg\" alt=\"What exactly is TikTok\"> <\/p>\n<p>You&#8217;ve probably heard of the social media app, TikTok, but do you know exactly what it is? This article will explain what this app is and what it can do for your social media profile. As a user, you can share videos and look for popular creators&#8217; content. Ultimately, this app is a great way to spread content and make friends. It also has high meme potential. Read on to learn more about this exciting new tool!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_is_a_social_media_app\"><\/span>TikTok is a social media app<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While many social media apps can be called &#8220;social networks&#8221;, TikTok, a phone-only app, is not one of them. Users record and alter videos and then share them online. In a relatively safe online environment, teens can share and discuss controversial issues, coordinate political actions, and simply hang out with their friends. TikTok&#8217;s growth has been unprecedented. Despite its popularity among young people, the app is still very much an emerging social platform.<\/p>\n<p>While its initial popularity is impressive, it may not reach the levels of Instagram or YouTube. After all, Vine, another video sharing app, was popular in its day. TikTok must continue to innovate to stay on top and be a marketing platform for its users. Here are some of the ways TikTok has achieved that status. Once again, the answer is the use of artificial intelligence. TikTok uses facial recognition technology to create highly customized filters for its users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_allows_users_to_create_and_share_videos\"><\/span>It allows users to create and share videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re new to social media, you&#8217;ve probably heard of TikTok. This app enables users to create and share short videos, typically lasting fifteen to 60 seconds. While it&#8217;s similar to Facebook, the platform is a bit different. Let&#8217;s explore how it works. How do you make and share videos? And how do you get started? How do you create and share videos with TikTok?<\/p>\n<p>Unlike traditional social networks, like Twitter or Facebook, which tend to be more serious and negative, TikTok&#8217;s popularity has exploded. In a survey conducted in May 2019, more than half of US Facebook users aged 13 and older reported that they were using the app less. One of the most common reasons, cited by users, was the overwhelming amount of negativity that they saw on social media. 59 percent of respondents said that they did not like people who posted rants or too personal comments.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_allows_users_to_find_content_by_searching_popular_creators\"><\/span>It allows users to find content by searching popular creators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the introduction of Discover Page, users can now quickly find content by browsing videos under different categories, but the feature isn&#8217;t perfect. The Discover Page is not always intuitive to use, and users wanted the ability to quickly switch between categories without scrolling through dozens of videos. It also didn&#8217;t help that the categories themselves were often too broad. In addition, users wanted to sort their videos by hashtags and preferred to see only the most popular videos from a category. But it is not the end of the world: Tik Tok is now much more than just a comedy app. It has the potential to grow into an even more powerful platform for other industries.<\/p>\n<p>In addition to allowing users to find content by searching popular creators, TikTok is also a valuable advertising tool for brands. Its algorithms highlight content of all sizes and can help boost paid ad campaigns. Because it is a popular video sharing website, your content is likely to reach potential customers across the world. It is important to create an effective marketing strategy based on both industry best practices and creativity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_has_high_meme_potential\"><\/span>It has high meme potential<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Memes are a powerful medium for brand promotion. TikTok offers a great way to spread viral content and increase brand awareness. The platform allows users to create giant images and set them to music. Its popularity is spreading across the world, reaching millions of viewers. To promote your brand, create an original, humorous TikTok video. Once it has gone viral, share it on social media to get more exposure.<\/p>\n<p>The content you upload on TikTok should have a high meme potential. However, it&#8217;s important to follow a few rules. Make sure you upload videos only about one specific theme. Otherwise, your videos may get flagged as a TikTok meme account. Also, try to avoid experimenting with different themes or categories. TikTok wants you to have a consistent theme when posting your videos.<\/p>\n<p> <iframe allowfullscreen=\"true\" width=\"400\" src=\"https:\/\/www.youtube.com\/embed\/DYMmHIOD7wA\" frameborder=\"0\" height=\"224\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is TikTok? You&#8217;ve probably heard of the social media app, TikTok, but do you know exactly what it is? This article will explain what this app is and what it can do for your social media profile. As a user, you can share videos and look for popular creators&#8217; content. Ultimately, this app is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33060,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is TikTok? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-tiktok-5\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is TikTok?\" \/>\n<meta property=\"og:description\" content=\"What Is TikTok? You&#8217;ve probably heard of the social media app, TikTok, but do you know exactly what it is? 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