{"id":32499,"date":"2022-07-23T11:28:12","date_gmt":"2022-07-23T11:28:12","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=32499"},"modified":"2022-07-23T11:28:12","modified_gmt":"2022-07-23T11:28:12","slug":"what-is-the-tr-on-tiktok","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-the-tr-on-tiktok","title":{"rendered":"What is the TR on TikTok?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e4e14753c56\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e4e14753c56\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e4e14753c56\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-the-tr-on-tiktok\/#What_is_the_TR_on_TikTok\" title=\"What is the TR on TikTok?\">What is the TR on TikTok?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-the-tr-on-tiktok\/#TikTok_Pixel\" title=\"TikTok Pixel\">TikTok Pixel<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-the-tr-on-tiktok\/#TikTok_Events_API_response\" title=\"TikTok Events API response\">TikTok Events API response<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-the-tr-on-tiktok\/#TikTok_Attribution_Manager\" title=\"TikTok Attribution Manager\">TikTok Attribution Manager<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_the_TR_on_TikTok\"><\/span>What is the TR on TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" alt=\"What is the TR on TikTok\" align=\"right\" src=\"https:\/\/i.imgur.com\/JVPxd9f.jpg\" style=\"max-width:28% max-height:394px; width:auto; margin:0px 10px; height:auto;\">  <\/p>\n<p>If you&#8217;re interested in tracking the effectiveness of your advertising campaigns, you&#8217;ll want to know the TR on TikTok. This unique metric is the most accurate way to determine whether your ad has been effective. As an ad owner, you&#8217;ll want to keep your campaigns in perspective to optimize ROI. That&#8217;s why the Attribution Manager tool has been developed by TikTok to provide marketers with more flexibility in measuring their results. By using this tool, you can link your ad&#8217;s exposure to the actions that people took over a specified window of time after the ad was viewed. This way, you can better set the parameters that are tied to each push.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_Pixel\"><\/span>TikTok Pixel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are planning to advertise on TikTok, you may want to install TikTok Pixel on your website. This pixel lets you track the number of people who visited your site or added products to their cart. After setting up your pixel, you can easily edit the details of the pixels. You can even create more than one pixel if you want. Then, you can use the same code to run other advertising campaigns.<\/p>\n<p>After setting up the pixel on your website, you can start running ads on TikTok. BlueTuskr helps you with this process. These are only a few of the many benefits that you can get from using the pixel on your website. In the long run, they will help you make the best use of this tool. This pixel is an excellent tool for tracking traffic engagement and conversions on your website.<\/p>\n<p>The TikTok Pixel helps you create custom audiences. By analyzing the data, you can use it to remarket to users who have already opted out of your funnel. You can also use the TikTok Pixel to understand your target audience better. The pixel collects data on different countries, languages, and video views. The data it gathers is then used to make more accurate predictions about the performance of your campaigns and determine whether you should invest in additional marketing tools or not.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_Events_API_response\"><\/span>TikTok Events API response<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In order to use the TikTok Events API for your campaigns, you will need to have a valid Click ID. This ID is provided by TikTok to identify the unique event a visitor has clicked on your website. The Click ID is valid for seven days, and you can use it to attribute your campaigns to that user. In addition to Click IDs, the TikTok Events API also sends user data, properties, objects, and event parameters.<\/p>\n<p>To get started, simply create a new project in your development environment and add a TikTok Events API tag. The connector is available on the server-side marketplace, where you can test it. Then, you must have a TikTok Pixel and third-party tag management to send event data. The API also requires you to have a TikTok developers account and it usually takes two days to get approval.<\/p>\n<p>The TikTok Events API provides accurate event tracking without any issues due to ad blockers or data masking solutions. It also provides the highest quality of custom audiences. Additionally, it helps protect your customers&#8217; privacy by offering the option to adapt privacy settings to your own needs. Whether you are trying to track your visitors&#8217; activity on a website or in an app, this event tracking will be an excellent option.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_Attribution_Manager\"><\/span>TikTok Attribution Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The new TikTok Attribution Manager brings a new level of flexibility to attribution on the video-sharing social network. Instead of relying on a third-party mobile measurement platform, advertisers can now use TikTok&#8217;s attribution decisions to understand the full customer journey. Advertisers can now track the total number of views, clicks, and conversions, as well as the source of the clicks.<\/p>\n<p>In addition to a single-day view and click, the Attribution Manager is also customizable, allowing advertisers to see data on seven days, one day, or even an event. They can see how much each video reaches a consumer&#8217;s audience and which of their videos are most popular. For example, if a user visits a website after viewing a video on TikTok, the Attribution Manager will show the user&#8217;s click-through rates and how many times that video was viewed.<\/p>\n<p>For advertisers using TikTok, the new attribution manager offers many more metrics for assessing the response to ads. Using a TikTok Attribution Manager, advertisers can set personalized attribution windows and adjust them depending on typical conversion paths. For example, if a consumer is taking their time to purchase a product, he or she should increase the attribution window to ensure a full view of the ad&#8217;s impact on the sale.<\/p>\n<p> <iframe src=\"https:\/\/www.youtube.com\/embed\/ApKpCfq52GI\" allowfullscreen=\"true\" frameborder=\"0\" width=\"428\" height=\"239\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the TR on TikTok? If you&#8217;re interested in tracking the effectiveness of your advertising campaigns, you&#8217;ll want to know the TR on TikTok. This unique metric is the most accurate way to determine whether your ad has been effective. As an ad owner, you&#8217;ll want to keep your campaigns in perspective to optimize [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33124,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the TR on TikTok? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-the-tr-on-tiktok\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the TR on TikTok?\" \/>\n<meta property=\"og:description\" content=\"What is the TR on TikTok? 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