{"id":3236,"date":"2020-10-17T11:00:00","date_gmt":"2020-10-17T11:00:00","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=3236"},"modified":"2022-07-18T22:31:14","modified_gmt":"2022-07-18T22:31:14","slug":"the-lowdown-on-the-different-types-of-twitter-ads","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads","title":{"rendered":"The Lowdown On The Different Types Of Twitter Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ebddf1e34f2\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69ebddf1e34f2\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ebddf1e34f2\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\/#1_The_Audience\" title=\"1. The Audience\">1. The Audience<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\/#2_The_Subtlety\" title=\"2. The Subtlety\">2. The Subtlety<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\/#3_Its_Cost_Effective\" title=\"3. It\u2019s Cost Effective\">3. It\u2019s Cost Effective<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\/#4_The_Ads_Are_Highly_Customizable\" title=\"4. The Ads Are Highly Customizable\">4. The Ads Are Highly Customizable<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\/#The_Different_Types_Of_Twitter_Ads\" title=\"The Different Types Of Twitter Ads\">The Different Types Of Twitter Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\/#The_Different_Campaign_Types\" title=\"The Different Campaign Types\">The Different Campaign Types<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\/#1_Quick_Promote\" title=\"1. Quick Promote\">1. Quick Promote<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\/#2_Twitter_Promote_Mode\" title=\"2. Twitter Promote Mode\">2. Twitter Promote Mode<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\/#3_Reach_Campaign\" title=\"3. Reach Campaign\">3. Reach Campaign<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\/#4_Followers_Campaign\" title=\"4. Followers Campaign\">4. Followers Campaign<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\/#5_Engagements_Campaign\" title=\"5. Engagements Campaign\">5. Engagements Campaign<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\/#6_Website_Clicks_Campaign\" title=\"6. Website Clicks Campaign\">6. Website Clicks Campaign<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\/#7_App_Installs_Campaign_App_Re-engagements_Campaign\" title=\"7. App Installs Campaign &amp; App Re-engagements Campaign\">7. App Installs Campaign &amp; App Re-engagements Campaign<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\/#8_Video_Views_Campaign_Pre-Roll_Views_Campaign\" title=\"8. Video Views Campaign &amp; Pre-Roll Views Campaign\">8. Video Views Campaign &amp; Pre-Roll Views Campaign<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>The importance of social media in digital marketing can&#8217;t be overstated. The core of it is great content, but as more and more brands jump on the social media sites, sometimes content promotion needs the occasional paid campaign.<\/p>\n\n\n\n<p>There is advertising on Facebook and Instagram, of course, but also Twitter, which often gets disregarded, and it shouldn\u2019t be. Twitter Ads deserve your attention and here is why:<\/p>\n\n\n\n<h3 id=\"h-1-the-audience\"><span class=\"ez-toc-section\" id=\"1_The_Audience\"><\/span>1. The Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Global-Users-1.jpg\" alt=\"\" class=\"wp-image-3254\" width=\"562\" height=\"250\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Global-Users-1.jpg 960w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Global-Users-1-300x133.jpg 300w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Global-Users-1-768x342.jpg 768w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Global-Users-1-750x334.jpg 750w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure><\/div>\n\n\n<p>As of Q2 2020, Twitter has <a href=\"https:\/\/www.statista.com\/statistics\/970920\/monetizable-daily-active-twitter-users-worldwide\/\">186 million daily active users who see ads<\/a>. This number is much lower than say Facebook\u2019s 1.79 billion daily active users, but Twitter is the only platform that makes a difference between daily active usage and <a href=\"http:\/\/q4live.s22.clientfiles.s3-website-us-east-1.amazonaws.com\/826641620\/files\/doc_financials\/2020\/q2\/Q2-2020-Shareholder-Letter.pdf\">monetizable daily active usage<\/a>, and as a business running a paid campaign, this is by far a more useful statistic.<\/p>\n\n\n\n<h3 id=\"h-2-the-subtlety\"><span class=\"ez-toc-section\" id=\"2_The_Subtlety\"><\/span>2. The Subtlety<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unlike ads on Facebook and Instagram, Twitter Ads are more subtle. They raise awareness for a product or brand without being aggressive or intrusive. Instead, they naturally integrate into the feeds of relevant Twitter users and make them stop in their tracks without screaming \u201cPaid Ad\u201d.<\/p>\n\n\n\n<h3 id=\"h-3-it-s-cost-effective\"><span class=\"ez-toc-section\" id=\"3_Its_Cost_Effective\"><\/span>3. It\u2019s Cost Effective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Cost-Effective.jpg\" alt=\"\" class=\"wp-image-3277\" width=\"549\" height=\"366\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Cost-Effective.jpg 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Cost-Effective-300x200.jpg 300w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/figure><\/div>\n\n\n<p>On Twitter, you can pace any campaign by controlling its budget. You can do this in one of two ways: Total Budget, which is the total amount you\u2019re willing to spend on the campaign, and Daily Maximum, which is the maximum amount you\u2019re willing to spend per day. Twitter advertising also works on the premise of billable actions. This means that you only pay as and when your campaign objective is achieved.<\/p>\n\n\n\n<h3 id=\"h-4-the-ads-are-highly-customizable\"><span class=\"ez-toc-section\" id=\"4_The_Ads_Are_Highly_Customizable\"><\/span>4. The Ads Are Highly Customizable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>And finally, with several types of campaigns and ad formats, Twitter has one of the most customizable advertising setups, which you can control from your Twitter Ads Manager. Promoted tweets, cards or video, you have so much freedom on how to use Twitter for business.<\/p>\n\n\n\n<p>And in this post, we focus on the last part.<\/p>\n\n\n\n<h2 id=\"h-the-different-types-of-twitter-ads\"><span class=\"ez-toc-section\" id=\"The_Different_Types_Of_Twitter_Ads\"><\/span>The Different Types Of Twitter Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe title=\"How to create a Twitter Ad Campaign\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MkIk0Ke0cuw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>You can divide them in terms of campaign type or ad format, and to make the most of your Twitter advertising, and really shine in terms of creativity and ad performance, it\u2019s important to understand each.<\/p>\n\n\n\n<h2 id=\"h-the-different-campaign-types\"><span class=\"ez-toc-section\" id=\"The_Different_Campaign_Types\"><\/span>The Different Campaign Types<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1000\" height=\"742\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Campaign-Objective.png\" alt=\"\" class=\"wp-image-3279\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Campaign-Objective.png 1000w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Campaign-Objective-300x223.png 300w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Campaign-Objective-768x570.png 768w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Campaign-Objective-750x557.png 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<h3 id=\"h-1-quick-promote\"><span class=\"ez-toc-section\" id=\"1_Quick_Promote\"><\/span>1. Quick Promote<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This campaign works just like the name suggests: It lets you quickly promote a Tweet to increase its reach. This is Twitter\u2019s most straightforward advertising product and you can see the results in real-time by clicking on the \u201cView Tweet Activity\u201d icon that appears for Promoted Tweets.<\/p>\n\n\n\n<h3 id=\"h-2-twitter-promote-mode\"><span class=\"ez-toc-section\" id=\"2_Twitter_Promote_Mode\"><\/span>2. Twitter Promote Mode<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s <a href=\"https:\/\/business.twitter.com\/en\/help\/campaign-setup\/twitter-promote-mode-help.html\">no longer available to new users<\/a>, but Twitter Promote Mode works by providing an always-on advertising solution that targets a selected audience over a specific period of time. The campaign then automates the promotion of your Tweets for a set monthly fee, and you can choose to target by geographic location or interest.<\/p>\n\n\n\n<h3 id=\"h-3-reach-campaign\"><span class=\"ez-toc-section\" id=\"3_Reach_Campaign\"><\/span>3. Reach Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This one\u2019s for brands looking to build awareness. The campaign is designed to make your ad reach as many people as possible, and you only pay per 1,000 Tweet impressions. This means that, if subsequently, a user follows you or Retweets you, nothing\u2019s coming out of your pocket. For this campaign, you can choose to optimize by maximum unique reach or reach with engagement.<\/p>\n\n\n\n<h3 id=\"h-4-followers-campaign\"><span class=\"ez-toc-section\" id=\"4_Followers_Campaign\"><\/span>4. Followers Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Followers-Campaign.png\" alt=\"\" class=\"wp-image-3264\" width=\"453\" height=\"352\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Followers-Campaign.png 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Twitter-Followers-Campaign-300x233.png 300w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/figure><\/div>\n\n\n<p>It\u2019s Twitter\u2019s solution to helping businesses <a href=\"https:\/\/zeru.com\/buy-twitter-followers\">get more real Twitter followers<\/a>. With this campaign, you only pay when someone follows you, and you can use one of two bid types. With Automatic Bid, your campaign is automatically optimized to get the best results at the lowest price; With Target Cost, you choose how much you\u2019d like to pay per follow.<\/p>\n\n\n\n<h3 id=\"h-5-engagements-campaign\"><span class=\"ez-toc-section\" id=\"5_Engagements_Campaign\"><\/span>5. Engagements Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just like the followers campaign, with Twitter\u2019s engagements campaign, your Tweets reach the audience you want to target but you only pay when the people engage with the content in some way. This includes all clicks on your Tweet, including poll votes and hashtag clicks.<\/p>\n\n\n\n<h3 id=\"h-6-website-clicks-campaign\"><span class=\"ez-toc-section\" id=\"6_Website_Clicks_Campaign\"><\/span>6. Website Clicks Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Website-Clicks-Twitter-Ads-Campaign.png\" alt=\"\" class=\"wp-image-3266\" width=\"471\" height=\"275\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Website-Clicks-Twitter-Ads-Campaign.png 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Website-Clicks-Twitter-Ads-Campaign-300x175.png 300w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/><\/figure><\/div>\n\n\n<p>This one\u2019s a no-brainer: It\u2019s designed to drive traffic to your website with things like Website Cards. You can optimize the campaign by link clicks or website conversions; With the latter, Twitter only shows your ads to people most likely to convert once on your website.<\/p>\n\n\n\n<h3 id=\"h-7-app-installs-campaign-app-re-engagements-campaign\"><span class=\"ez-toc-section\" id=\"7_App_Installs_Campaign_App_Re-engagements_Campaign\"><\/span>7. App Installs Campaign &amp; App Re-engagements Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One\u2019s a way to target a mobile audience to install your app; The other is a way to target your existing users to take action in your app. Like with the other campaign types on the platform, you only pay per app click or app install. Depending on whether you want to achieve scale quickly or refine campaign performance for the highest ROI, these advertising options are great to find the best audience for your ads.<\/p>\n\n\n\n<h3 id=\"h-8-video-views-campaign-pre-roll-views-campaign\"><span class=\"ez-toc-section\" id=\"8_Video_Views_Campaign_Pre-Roll_Views_Campaign\"><\/span>8. Video Views Campaign &amp; Pre-Roll Views Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe title=\"Twitter Video Ads Tutorial - \u270a?Super Cheap Video Views\u270a?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4W7SIa22uP4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>And finally, video ads make for the bread and butter of Twitter advertising, and the platform has two great campaign types dedicated to it. One\u2019s to maximize your video views and the other is to put you in front of your customers with a targeted pre-roll ad that plays just before a video they want to watch. For this particular campaign type, Twitter partners with over 200 brand-safe publishers across 15 categories to ensure premium videos and good brand equity.<\/p>\n\n\n\n<p>In the next post, we talk about how to build the best playlists for your YouTube channel. Stay tuned!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The importance of social media in digital marketing can&#8217;t be overstated. The core of it is great content, but as more and more brands jump on the social media sites, sometimes content promotion needs the occasional paid campaign. There is advertising on Facebook and Instagram, of course, but also Twitter, which often gets disregarded, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Lowdown On The Different Types Of Twitter Ads - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/the-lowdown-on-the-different-types-of-twitter-ads\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Lowdown On The Different Types Of Twitter Ads\" \/>\n<meta property=\"og:description\" content=\"The importance of social media in digital marketing can&#8217;t be overstated. The core of it is great content, but as more and more brands jump on the social media sites, sometimes content promotion needs the occasional paid campaign. 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